Mar 2026
"This is my all-time favorite drugstore highlighter."
juicyjas1.1M subscribers / 13yr on YouTubeEssence
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juicyjas1.1M subscribers / 13yr on YouTube
Mar 2026
"I just used a really light one today. I use my Essence Pure Nude."
Emily Noelbeauty content creator / 981K subscribers / 19yr on YouTube
May 2026
"To the touch, this feels soft and putty-like. Definitely has a little bit of that bounce like they're describing."
Abbey Yungbeauty content creator / 827K subscribers / 13yr on YouTube
Brand note
Budget-friendly complexion staples with solid performance for the price.
Essence is a drugstore brand that delivers surprisingly good performance for the cost, especially in complexion products. The Silky Blur Hydrating Longwear Concealer is a standout — a thin, lightweight formula with solid coverage and a natural finish that many creators prefer over pricier options. The Soft Touch Butter Bronzer also gets consistent praise for its smooth, buildable, natural-matte finish, though the shade range is limited. The Flawless Skin Trio Loose Setting Powder is more divisive: some love the color-correcting effect, while others find it drying or clingy.
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