Essence
$See reviews of these products
Jelly Grip Hydrating Primer"I love this cuz it feels like a jelly serum."$5.99
Hello, Good Stuff! Glow Serum Primer"Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products."$5.99
Bouncy Plump Smoothing Primer"The bouncy plump doesn't really smooth the skin out as much as I would like."$5.99Browse more
Apr 2026
"This is $30. This is $10 and Essence comes in at $6."
Laura Leebeauty content creator / 4.6M subscribers / 16yr on YouTube
Apr 2026
"Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products."
Laura Leebeauty content creator / 4.6M subscribers / 16yr on YouTubeMar 2026
"The bouncy plump doesn't really smooth the skin out as much as I would like."
juicyjas1.1M subscribers / 13yr on YouTubeBrand note
Budget-friendly complexion staples with solid performance for the price.
Essence is a drugstore brand that delivers surprisingly good performance for the cost, especially in complexion products. The Silky Blur Hydrating Longwear Concealer is a standout — a thin, lightweight formula with solid coverage and a natural finish that many creators prefer over pricier options. The Soft Touch Butter Bronzer also gets consistent praise for its smooth, buildable, natural-matte finish, though the shade range is limited. The Flawless Skin Trio Loose Setting Powder is more divisive: some love the color-correcting effect, while others find it drying or clingy.
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