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4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
4.9Soft Touch Butter Bronzer
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “This also is a really nice match for my skin tone. It's not too dark, it's not too orange”26:33–26:38
  • “It's lightweight and definitely on the thinner side for a powder, which I like in this case. I feel like it allows you to just build it up more without it looking heavy or harsh”26:07–26:11
  • “It has a natural matte finish and holds up nicely with wear as well. It doesn't go patchy. It doesn't majorly fade”26:27–26:33
  • “This is also a really great bronzer for something that is softer”26:36–26:40
  • “$5.99. Like, that's so amazing”
  • “The fact that there's only four shades really stinks because that means it's obviously not going to be an option for a lot of people”26:55–26:58
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
4.2Variant: Whipped ButtercupSoft Touch Butter Bronzer
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “I have a few items in their line. So, I got two shades in the bronzer because I wasn't sure. I got the shades whipped buttercup and golden buttercream”2:33–2:40
  • “I'm going to try the very light one”
  • “It is on the more yellowy ochre side, which I do prefer over like orange or red”3:53–4:00
  • “I like how soft it is”
  • “The blendability was really easy”4:06–4:09
  • “It's a more silky hydrated formula”3:36–3:41
  • “It's on the more subtle side, but it does have a bit of like a healthy sheen to it without being able to see a physical pearl, but it has that really natural finish that still adds dimension”3:24–3:30
  • “I did build it up so I could really see where I could get it”4:02–4:06
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Variant: 20 golden buttercreamSoft Touch Butter Bronzer
  • “This is like a cream to powder bronzer and have really been enjoying this as well”17:10–17:20
  • “This is definitely more warm toned than the Morphe one, but it just blends out so so beautifully on the skin. It doesn't look patchy or anything”16:50–17:00
  • “I don't have any other bronzer formula like this in my collection with this being like a cream to powder. And it was really affordable, too”17:10–17:15
  • “This bronzer was only $5.99 at Ulta”17:27–17:33
  • “I just can't get over how beautiful this is for being as affordable as it is”17:42–17:47
  • “I just feel like it melts into the skin beautifully and like I said, it just it blends super easy. It doesn't look patchy. It's such a beautiful color, especially for summer”
  • Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
2Variant: 40 Chocolate ButtercreamSoft Touch Butter Bronzer
3.5Sun Club Matt Bronzing Powder Palette
Brand note

Essence is the drugstore brand that keeps surprising creators with how good the formulas are for the money. The Super Peptide Glossy Lip Treatment comes up most often — a non-sticky, high-shine gloss with a smooth, hydrating feel that people compare favorably to high-end options. The Soft Touch Butter Bronzer also gets consistent praise for its soft, blurring, easy-to-blend texture. The main trade-off across the line is limited shade ranges, which creators note can exclude a lot of skin tones.

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