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@morganturnermakeup reviewing Essence Soft Touch Butter Bronzer at 04:05 in a YouTube Shorts videoSoft Touch Butter Bronzer"This is a powder bronzer, but it doesn't really have any kickback and it blends in, as the name suggests, like butter into the skin."$5.99@andreamatillano reviewing Essence Radiant Light Face Palette at 32:06 in a YouTube Shorts videoRadiant Light Face Palette"This is pretty."$8.99@itsbabykelz reviewing Essence Baby Got Bronze Liquid Bronzer at 00:47 in a YouTube Shorts videoBaby Got Bronze Liquid Bronzer"Cream bronzer, we gotta go with Essence I've talked about these Baby Got Bronzes and their Baby Got Blushes, honestly, for so long."$5.99@andreamatillano reviewing Essence Sun Club Matte Bronzing Palette at 08:36 in a YouTube Shorts videoSun Club Matt Bronzing Powder Palette"I do think the formula is even better than it used to be."$9.99@andreamatillano reviewing Essence Drop of Sunshine Bronzing Drops at 05:26 in a YouTube Shorts videoDrop of Sunshine Bronzing Drops"I'm just going to mix in a little bit of the Essence Drop of Sunshine Bronzing Drops and just kind of blend that together on the back of my hand before applying it to my face."$5.99

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Soft Touch Butter Bronzer
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
Morgan TurnerMorgan Turner372K subscribers
4.9Soft Touch Butter Bronzer
Andréa MatillanoAndréa Matillano362K subscribers
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “I find I really have been preferring to put a cream bronzer down first because it just melts into the skin and looks really even, and then I'll use a nice soft bronzer that's very sheer and silky to set it, and it doesn't get patchy or stick”9:06–9:15
  • “It just softens everything”9:27–9:30
  • “It's also beautiful on its own on the skin, by the way”9:44–9:50
  • “Very, very silky application, once again. Just kind of rolls over the skin”9:47–9:55
  • Source: Products I'm obsessed with right now - Jun 19, 2026
Morgan TurnerMorgan Turner372K subscribers
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
Andréa MatillanoAndréa Matillano362K subscribers
4.8Variant: 20 golden buttercreamSoft Touch Butter Bronzer
  • “This is like a cream to powder bronzer and have really been enjoying this as well”17:10–17:20
  • “This is definitely more warm toned than the Morphe one, but it just blends out so so beautifully on the skin. It doesn't look patchy or anything”16:50–17:00
  • “I don't have any other bronzer formula like this in my collection with this being like a cream to powder. And it was really affordable, too”17:10–17:15
  • “This bronzer was only $5.99 at Ulta”17:27–17:33
  • “I just can't get over how beautiful this is for being as affordable as it is”17:42–17:47
  • “I just feel like it melts into the skin beautifully and like I said, it just it blends super easy. It doesn't look patchy. It's such a beautiful color, especially for summer”
  • Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.5Variant: 10 whipped buttercupSoft Touch Butter Bronzer
Life by CatLife by Cat76 subscribers
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “This smells very very strongly of coconut. So, if you do not like that, this is a pass”22:04–22:12
  • “This is a really nice shade, you guys. I was really impressed with this shade”22:31–22:35
  • “It's kind of just like this light muted caramel shade. It's quite light in actual depth”22:33–22:43
  • “But I can just see some of you that want warmth without going really warm would really enjoy this one”22:43–22:49
  • “It has this really nice kind of satiny finish to it. It's not really matte and again not super luminous. Just looks really natural on the skin”22:49–22:57
  • “This is some of the cheapest packaging I've ever experienced. But if you do not care about that and you just want a good formula, something to maybe even like just like throw into your purse, yeah, I think that this is a good one”
  • “Definitely more of a subtle bronze on me, but I really enjoy that”23:14–23:17
  • Source: Best bronzers, ever. (No more orange!) - Jul 12, 2026
Amanda ZAmanda Z128K subscribers
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
juicyjasjuicyjas1.1M subscribers
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “This also is a really nice match for my skin tone. It's not too dark, it's not too orange”26:33–26:38
  • “It's lightweight and definitely on the thinner side for a powder, which I like in this case. I feel like it allows you to just build it up more without it looking heavy or harsh”26:07–26:11
  • “It has a natural matte finish and holds up nicely with wear as well. It doesn't go patchy. It doesn't majorly fade”26:27–26:33
  • “This is also a really great bronzer for something that is softer”26:36–26:40
  • “$5.99. Like, that's so amazing”
  • “The fact that there's only four shades really stinks because that means it's obviously not going to be an option for a lot of people”26:55–26:58
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
Abbey YungAbbey Yung840K subscribers
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “I have a few items in their line. So, I got two shades in the bronzer because I wasn't sure. I got the shades whipped buttercup and golden buttercream”2:33–2:40
  • “I'm going to try the very light one”
  • “It is on the more yellowy ochre side, which I do prefer over like orange or red”3:53–4:00
  • “I like how soft it is”
  • “The blendability was really easy”4:06–4:09
  • “It's a more silky hydrated formula”3:36–3:41
  • “It's on the more subtle side, but it does have a bit of like a healthy sheen to it without being able to see a physical pearl, but it has that really natural finish that still adds dimension”3:24–3:30
  • “I did build it up so I could really see where I could get it”4:02–4:06
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Julia Adams MUAJulia Adams MUA286K subscribers
2Variant: 40 Chocolate ButtercreamSoft Touch Butter Bronzer
NubeleaseNubelease526 subscribers
Radiant Light Face Palette
4.5Variant: Glow IconRadiant Light Face Palette
Andréa MatillanoAndréa Matillano362K subscribers
4.2Variant: Signature LightRadiant Light Face Palette
  • “We are not short on pigment here. Gentle swatches and I've got loads”8:34–8:43
  • “I think this is totally going to get the job done”8:46–8:50
  • “To me, I mean in just touching and swatching them at first, they feel much more pigmented than Hourglass powders, more immediately like heavy-duty on color”9:58–10:03
  • “Wow, guys. Watch out. I tapped off excess. I tapped off on my hand and I really only just gently dabbed it in, but I've got loads. I'm blending and blending, but I've got a serious cheek here now”10:43–10:48
  • “Caution, caution, high pigment zone”11:26–11:29
  • “The bronzer was great in here for me and the highlight's doing awesome, too”12:46–12:51
  • “Extreme pigment with this palette. So, I got the darker of the two shades cuz it was the only one they had. You guys saw this went on with a lot of intensity”25:13–25:19
  • Source: Affordable at Ulta: New Essence Makeup GRWM - Jul 7, 2026
Emily NoelEmily Noel980K subscribers
Baby Got Bronze Liquid Bronzer
Sun Club Matt Bronzing Powder Palette
3.5Sun Club Matt Bronzing Powder Palette
Andréa MatillanoAndréa Matillano362K subscribers
Drop of Sunshine Bronzing Drops
Brand note

Essence is the drugstore brand that keeps surprising creators with how good the formulas are for the money. The Super Peptide Glossy Lip Treatment comes up most often — a non-sticky, high-shine gloss with a smooth, hydrating feel that people compare favorably to high-end options. The Soft Touch Butter Bronzer also gets consistent praise for its soft, blurring, easy-to-blend texture. The main trade-off across the line is limited shade ranges, which creators note can exclude a lot of skin tones.

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