- “This is quite literally five bucks and it is the softest, most buttery-est formula ever”0:05–0:09
- “The way that this blends in and melts into your skin, it feels like a cream but it's a powder”0:09–0:15
- “Reminds me of a high-end formula”0:15–0:18
- “I cannot believe this is $5”0:17–0:19
- “The blush, too, is the same formula, also stunning”0:18–0:25
- Source: Best drugstore makeup under $10 - May 17, 2026
Essence
See reviews of these products
Soft Touch Bouncy Blush"This is quite literally five bucks and it is the softest, most buttery-est formula ever."$5.99
Pure Nude Baked Blush"I've loved these for years, and I still wear them all the time."$5.99
Soft Baked Blush"They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze."$6.99
What a Tint! Lip & Cheek Tint"It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places."$4.99Browse more
- “I tried out this soft touch bouncy blush a couple weeks ago and this is so pretty”6:55–6:59
- “You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable”7:01–7:05
- “This is a perfect pink”7:09–7:12
- “It's not too cool toned”
- “It's like a nice true pink”7:12–7:16
- “These also have a good amount of pigment”7:15–7:20
- “This is one of my favorite products that Essence came out with”
- “This is such an easy kind of formula to work with that anybody could use it versus liquid blushes”
- Source: Full face of Essence makeup under $10 - Mar 28, 2026
- “Oh my gosh, I love these”31:22–31:25
- “This shade is so beautiful. It just gives a really fresh look to the skin”32:41–32:49
- “These are stunning”
- “So buildable, so beautiful”
- Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
- “In the pan, you can just see it has like a balmy glow and it does feel like a perfect hybrid between a powder and a cream”9:33–9:38
- “It gives a really pretty effect on the cheeks, a soft silicony like blur that I love so much when it comes to blushes, which I'm loving that”9:51–9:58
- Source: Best and worst of latest makeup launches - Feb 25, 2026
- “That formula is beautiful”26:43–26:44
- “This is a beautiful formula. It's like the best of both worlds, a cream and a powder”26:50–26:55
- “It's extremely smooth like a cream. It goes on beautifully and then it stays in place really well like a powder”26:53–27:02
- “They have four shades and they're all pretty vibrant, a little bit more intense, but you can go in with a lighter hand”27:02–27:08
- “They're affordable. They're $5.99, so definitely a great price if you want a new blush, but you don't want to spend a ton of money”27:11–27:16
- Source: Best drugstore makeup for hot weather - May 18, 2026
- “It reminds me very much of the bronzer, the soft touch bouncy blushes”5:14–5:17
- “It turns like from putty to a powder dry down”5:20–5:27
- “If you love that really airbrushed blurred look, that's K-beauty inspired”5:27–5:33
- “It looks like a cloud on the skin and you can build it up”6:00–6:04
- “It's very very pigmented”
- “Amazing amazing wear time”
- “They are stunning because they are like a watercolor on the face”6:24–6:29
- Source: 11 new drugstore makeup products better than high-end - Jun 1, 2026
- “Here we go with the soft touch blush. Now, I picked up this color. I wanted to get something that I didn't have much of in my collection. And this looks like a really nice berry. It's the shade roses in berry”7:07–7:16
- “It has a different formula. Like, as I'm touching it, feels like a wet, cold gel”7:43–7:50
- “This one almost feels like a dry balm, if that makes sense”
- “It feels like it's going to be very airy and blurry”
- “I really like this color”
- “It feels very wintry and cutesy”
- “It looks very pretty”6:57–6:59
- “It looks relatively smooth”
- Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
- “I've been using the soft touch blush more than their new baked blushes”18:21–18:26
- Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
- “I've loved these for years, and I still wear them all the time”19:22–19:26
- “They're just so gorgeous on the skin”
- “It's very, very lightweight”
- “It's not an overly pigmented formula”20:04–20:08
- “Some of the shades are a little deeper, some are a little bit lighter”20:06–20:10
- “You can absolutely build them up, but in the end, they look a little bit more subtle on the skin than something that has a lot more pigment”
- “Some of them are definitely more glittery than others”20:17–20:21
- “I feel like it might be best to shop for these in person or just to check out like some true swatches online before buying because if you don't like shimmery or glittery blushes, some of these might really not do it for you”20:27–20:33
- Source: Best drugstore makeup products in every category - Apr 22, 2025
- “This is such a soft, pretty baked formula that's easy to wear very sheer or to build up”
- “These are very smooth and they just wear really well throughout the day”17:57–18:01
- “I just feel like these have the perfect amount of sheen to them”18:06–18:13
- “There's no glimmer, no sparkles”18:13–18:16
- “They're natural and flattering”18:15–18:18
- Source: Top drugstore makeup favorites in every category - Aug 31, 2025
- “Really reminds me of the original NARS Orgasm Liquid Blush that I was obsessed with, but they discontinued”1:35–1:39
- Source: Best drugstore makeup under $20 - Mar 26, 2026
- “They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze”
- “She's really pretty and she gives kind of an unexpected rosy glow to the cheeks”
- “Laura Geller, you got to be taking note. Essence is coming”
- “It's a pretty multitasker, too. I've talked about that in other videos using on the eyes”
- “It's definitely your least expensive baked option”
- Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
- “I love this shade called Cocoa Glaze. See how that's going to give us blushy color, but also some glow just built right in”9:19–9:29
- “And it's so pretty. Kind of melting in with your bronzer as well”9:48–9:59
- “Oh, it's so good. I'm so pleased with the way this complexion turned out because I feel covered. I don't feel weighty and I know it's going to wear a long time”10:04–10:08
- Source: All drugstore wedding guest makeup look - Jun 16, 2026
- “This formula is much more intense”
- “These are very very fragile”
- “These are much more metallic and they're very very glittery”12:57–13:04
- “These are more of what I would consider to be like a blush highlighter hybrid rather than like a typical baked blush”13:15–13:18
- “In my opinion they're just like a downgrade because that original formula was so beautiful”14:04–14:08
- “This one just feels and looks like a little bit cheap on the skin to me personally”14:14–14:20
- Source: Worst makeup of 2026 - Apr 29, 2026
- “It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places”15:01–15:08
- “This is a little bit more kind of pinky, really”15:51–15:59
- “It looks so dark coming out of that stick, does it not? But that one's looking more pinky”15:56–16:01
- Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026
Brand note
Essence is the drugstore brand that keeps surprising creators with how good the formulas are for the money. The Super Peptide Glossy Lip Treatment comes up most often — a non-sticky, high-shine gloss with a smooth, hydrating feel that people compare favorably to high-end options. The Soft Touch Butter Bronzer also gets consistent praise for its soft, blurring, easy-to-blend texture. The main trade-off across the line is limited shade ranges, which creators note can exclude a lot of skin tones.
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