Essence

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Soft Touch Bouncy Blush"This is quite literally five bucks and it is the softest, most buttery-est formula ever."$5.99

@emilynoel83 reviewing Essence Soft Baked Blush at 09:40 in a YouTube Shorts video

Soft Baked Blush"They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze."$6.99

@andreamatillano reviewing Essence Pure Nude Baked Blush at 20:04 in a YouTube Shorts video

Pure Nude Baked Blush"I've loved these for years, and I still wear them all the time."$5.99

@andreamatillano reviewing Essence Radiant Light Face Palette at 32:06 in a YouTube Shorts video

Radiant Light Face Palette"This is pretty."$8.99

emilynoel83 mentioning Essence What a Tint Lip & Cheek at 15:54 in their YouTube video

What a Tint! Lip & Cheek Tint"It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places."$4.99

@peculiarlaain reviewing Essence Baby Got Blush at 07:38 in a YouTube Shorts video

Baby Got Blush Liquid Blush"It's really nice to just have a little bit of variety in my makeup bag and this is definitely one that I really like."$5.99

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Soft Touch Bouncy Blush

4.9

“This is quite literally five bucks and it is the softest, most buttery-est formula ever”0:05–0:09
“The way that this blends in and melts into your skin, it feels like a cream but it's a powder”0:09–0:15
“Reminds me of a high-end formula”0:15–0:18
“I cannot believe this is $5”0:17–0:19
“The blush, too, is the same formula, also stunning”0:18–0:25
Source: Best drugstore makeup under $10 - May 17, 2026

Skyler Renee78K subscribers

4.9Variant: 10 Antique Bloom

“I tried out this soft touch bouncy blush a couple weeks ago and this is so pretty”6:55–6:59
“You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable”7:01–7:05
“This is a perfect pink”7:09–7:12
“It's not too cool toned”
“It's like a nice true pink”7:12–7:16
“These also have a good amount of pigment”7:15–7:20
“This is one of my favorite products that Essence came out with”
“This is such an easy kind of formula to work with that anybody could use it versus liquid blushes”
Source: Full face of Essence makeup under $10 - Mar 28, 2026

juicyjas1.1M subscribers

4.8Variant: 10 Antique Bloom

“Oh my gosh, I love these”31:22–31:25
“This shade is so beautiful. It just gives a really fresh look to the skin”32:41–32:49
“These are stunning”
“So buildable, so beautiful”
Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026

Carmel Nicole21K subscribers

4.5

“So, so good. No different with the blushes either”14:18–14:24
“These are like a bouncy putty consistency. They give that K beauty really blurred effect on the cheek”14:22–14:26
“Really, really gorgeous. Really easy to apply. You can build up pigment with these”14:26–14:34
“If you have a lot of texture on the cheek, if you aren't wearing anything too glowy, these are nice and matte and they kind of conform with whatever base you have underneath”14:38–14:42
“six bucks, you can't beat it”
Source: I tested 34 viral new makeup products speed reviews part 1 - Jun 15, 2026

Morgan Turner372K subscribers

4.5

“In the pan, you can just see it has like a balmy glow and it does feel like a perfect hybrid between a powder and a cream”9:33–9:38
“It gives a really pretty effect on the cheeks, a soft silicony like blur that I love so much when it comes to blushes, which I'm loving that”9:51–9:58
Source: Best and worst of latest makeup launches - Feb 25, 2026

Julia Adams MUA286K subscribers

4.5

“That formula is beautiful”26:43–26:44
“This is a beautiful formula. It's like the best of both worlds, a cream and a powder”26:50–26:55
“It's extremely smooth like a cream. It goes on beautifully and then it stays in place really well like a powder”26:53–27:02
“They have four shades and they're all pretty vibrant, a little bit more intense, but you can go in with a lighter hand”27:02–27:08
“They're affordable. They're $5.99, so definitely a great price if you want a new blush, but you don't want to spend a ton of money”27:11–27:16
Source: Best drugstore makeup for hot weather - May 18, 2026

Andréa Matillano362K subscribers

4.5Variant: Roses in Berry

“Here we go with the soft touch blush. Now, I picked up this color. I wanted to get something that I didn't have much of in my collection. And this looks like a really nice berry. It's the shade roses in berry”7:07–7:16
“It has a different formula. Like, as I'm touching it, feels like a wet, cold gel”7:43–7:50
“This one almost feels like a dry balm, if that makes sense”
“It feels like it's going to be very airy and blurry”
“I really like this color”
“It feels very wintry and cutesy”
“It looks very pretty”6:57–6:59
“It looks relatively smooth”
Source: Drugstore Makeup That Surprised Me - Jan 14, 2026

Julia Adams MUA286K subscribers

4.5Variant: Exotic Daisy

“It reminds me very much of the bronzer, the soft touch bouncy blushes”5:14–5:17
“It turns like from putty to a powder dry down”5:20–5:27
“If you love that really airbrushed blurred look, that's K-beauty inspired”5:27–5:33
“It looks like a cloud on the skin and you can build it up”6:00–6:04
“It's very very pigmented”
“Amazing amazing wear time”
“They are stunning because they are like a watercolor on the face”6:24–6:29
Source: 11 new drugstore makeup products better than high-end - Jun 1, 2026

Morgan Turner372K subscribers

4.2Variant: 10 Antique Bloom

“I really like this formula”4:53–4:56
“This is more of a cream than the bronzer is. You can actually feel more of a cream when you touch it”4:56–5:02
“It applies, it has payoff, it blends really nicely, doesn't emphasize anything on my skin”5:06–5:12
“I do feel like it lasts less than the bronzer”5:12–5:16
“So far I've been really enjoying it”5:24–5:30
Source: Trying Essence's New Makeup Products - Jul 8, 2026

Life by Cat76 subscribers

“I've been using the soft touch blush more than their new baked blushes”18:21–18:26
Source: Full face of the best affordable makeup of April 2026 - May 2, 2026

Julie Dawn Beauty69K subscribers

Soft Baked Blush

4.8Variant: Cocoa Glaze

“They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze”
“She's really pretty and she gives kind of an unexpected rosy glow to the cheeks”
“Laura Geller, you got to be taking note. Essence is coming”
“It's a pretty multitasker, too. I've talked about that in other videos using on the eyes”
“It's definitely your least expensive baked option”
Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026

Emily Noel980K subscribers

4.8Variant: Cocoa Glaze

“This does a great job of giving that richness paired with a really beautiful glow”9:28–9:37
“This would be another one for those who are like I don't want to go too warm. If the word terracotta is scaring you in terms of a blush, then you might like something like this”9:40–9:47
“It's not too warm, but it's still toasty, if you know what I mean”9:53–9:57
Source: Toasty blush round-up: all my faves - Jun 18, 2026

Emily Noel980K subscribers

4.8Variant: Cocoa Glaze

“I love this shade called Cocoa Glaze. See how that's going to give us blushy color, but also some glow just built right in”9:19–9:29
“And it's so pretty. Kind of melting in with your bronzer as well”9:48–9:59
“Oh, it's so good. I'm so pleased with the way this complexion turned out because I feel covered. I don't feel weighty and I know it's going to wear a long time”10:04–10:08
Source: All drugstore wedding guest makeup look - Jun 16, 2026

Emily Noel980K subscribers

3.8Variant: 60 Cocoa Blaze

“I really like this color”5:30–5:33
“I felt like this could work like the Rare Beauty ones and I do feel like the formulation could be close to that”5:32–5:40
“It is really really shiny, but I feel like on the skin it doesn't look stupid. It looks okay”5:43–5:55
“I do feel like this could look splotchy”6:18–6:26
“Go in with a light hand and you'll be happy with it”6:26–6:30
Source: Trying Essence's New Makeup Products - Jul 8, 2026

Life by Cat76 subscribers

1.5

“This formula is much more intense”
“These are very very fragile”
“These are much more metallic and they're very very glittery”12:57–13:04
“These are more of what I would consider to be like a blush highlighter hybrid rather than like a typical baked blush”13:15–13:18
“In my opinion they're just like a downgrade because that original formula was so beautiful”14:04–14:08
“This one just feels and looks like a little bit cheap on the skin to me personally”14:14–14:20
Source: Worst makeup of 2026 - Apr 29, 2026

Andréa Matillano362K subscribers

Pure Nude Baked Blush

4.5

“I've loved these for years, and I still wear them all the time”19:22–19:26
“They're just so gorgeous on the skin”
“It's very, very lightweight”
“It's not an overly pigmented formula”20:04–20:08
“Some of the shades are a little deeper, some are a little bit lighter”20:06–20:10
“You can absolutely build them up, but in the end, they look a little bit more subtle on the skin than something that has a lot more pigment”
“Some of them are definitely more glittery than others”20:17–20:21
“I feel like it might be best to shop for these in person or just to check out like some true swatches online before buying because if you don't like shimmery or glittery blushes, some of these might really not do it for you”20:27–20:33
Source: Best drugstore makeup products in every category - Apr 22, 2025

Andréa Matillano362K subscribers

4.5

“This is such a soft, pretty baked formula that's easy to wear very sheer or to build up”
“These are very smooth and they just wear really well throughout the day”17:57–18:01
“I just feel like these have the perfect amount of sheen to them”18:06–18:13
“There's no glimmer, no sparkles”18:13–18:16
“They're natural and flattering”18:15–18:18
Source: Top drugstore makeup favorites in every category - Aug 31, 2025

Stephanie Marie280K subscribers

4.5Variant: Shimmery Rose

“Really reminds me of the original NARS Orgasm Liquid Blush that I was obsessed with, but they discontinued”1:35–1:39
Source: Best drugstore makeup under $20 - Mar 26, 2026

Abbey Yung840K subscribers

Radiant Light Face Palette

4.5

“This is pretty”
“It's not overly glowy, which is why I do really enjoy it”32:03–32:04
“It adds like a natural glow to the skin without being too over the top”32:06–32:09
“That Essence palette is stunning”32:23–32:23
“Such a great option”32:26–32:26
Source: Drugstore makeup outperforms high end - Jun 1, 2026

Andréa Matillano362K subscribers

4.5Variant: Glow Icon

“I definitely think the highlighter and the bronzer are glowier than the blushes”6:59–7:09
“If I don't want a super intense glowy look, I'll just use the blushes”7:07–7:11
“It's just a nice customizable palette”7:15–7:19
“I do prefer this highlighter and this bronzer to Hourglass highlighters and bronzers I've tried”7:34–7:38
“I think the Hourglass blushes I've tried are maybe a little bit better”7:38–7:45
“If you're looking for like a sheer kind of soft glowy wash of color, these are a really great alternative”7:49–7:55
“This entire palette is $11 compared to like one Hourglass product, which is probably close to 50 these days”7:55–8:00
“Definitely not an identical dupe, but a great alternative”8:02–8:06
Source: I tried all of the newest essence makeup (what's truly worth trying) - Jun 11, 2026

Andréa Matillano362K subscribers

4.2Variant: Signature Light

“We are not short on pigment here. Gentle swatches and I've got loads”8:34–8:43
“I think this is totally going to get the job done”8:46–8:50
“To me, I mean in just touching and swatching them at first, they feel much more pigmented than Hourglass powders, more immediately like heavy-duty on color”9:58–10:03
“Wow, guys. Watch out. I tapped off excess. I tapped off on my hand and I really only just gently dabbed it in, but I've got loads. I'm blending and blending, but I've got a serious cheek here now”10:43–10:48
“Caution, caution, high pigment zone”11:26–11:29
“The bronzer was great in here for me and the highlight's doing awesome, too”12:46–12:51
“Extreme pigment with this palette. So, I got the darker of the two shades cuz it was the only one they had. You guys saw this went on with a lot of intensity”25:13–25:19
Source: Affordable at Ulta: New Essence Makeup GRWM - Jul 7, 2026

Emily Noel980K subscribers

What a Tint! Lip & Cheek Tint

4Variant: Raspberry Vibes

“It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places”15:01–15:08
“This is a little bit more kind of pinky, really”15:51–15:59
“It looks so dark coming out of that stick, does it not? But that one's looking more pinky”15:56–16:01
Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026

Emily Noel980K subscribers

Baby Got Blush Liquid Blush

4.2Variant: Tickle Me Pink

“It's really nice to just have a little bit of variety in my makeup bag and this is definitely one that I really like”7:38–7:43
Source: My everyday summer makeup bag - Jun 16, 2026

Peculiar Laain2.3K subscribers

Brand note

Essence is the drugstore brand that keeps surprising creators with how good the formulas are for the money. The Super Peptide Glossy Lip Treatment comes up most often — a non-sticky, high-shine gloss with a smooth, hydrating feel that people compare favorably to high-end options. The Soft Touch Butter Bronzer also gets consistent praise for its soft, blurring, easy-to-blend texture. The main trade-off across the line is limited shade ranges, which creators note can exclude a lot of skin tones.

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