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@lisajmakeup reviewing ILIA BEAUTY Soft Focus Blurring Blush at 15:43 in a YouTube Shorts videoSoft Focus Blurring Blush"I really think this is blurring."$36.00@haleykimaking reviewing ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint at 18:51 in a YouTube Shorts videoMulti-Stick"The base of this formula is Sunflower Seed Oil which is moisturizing."$34

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Soft Focus Blurring Blush
4.9Variant: GlimpseSoft Focus Blurring Blush
Jessica BraunJessica Braun663K subscribers
4.9Soft Focus Blurring Blush
  • “You guys know I have not been able to shut up about these blushes ever since they came out earlier this year”12:30–12:36
  • “This baked formula is gorgeous. I love the sheen of these blushes”12:35–12:44
  • “They all have this gorgeous gorgeous like satin finish that just makes your cheeks look like like they're just radiating like just like lit from within radiating. So beautiful”
  • “I can't get enough of these. I love this baked powder”
  • “I think you just can't go wrong with this formula”14:02–14:06
  • Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Michele WangMichele Wang267K subscribers
4.9Soft Focus Blurring Blush
  • “They're one of the most blurring powder blushes I've ever tried in my 18 years of doing makeup”12:29–12:40
  • “Not only are they actually blurring, it's not just marketing, they actually do blur your skin”12:40–12:45
  • “Great if you want a powder blush that blurs texture, fine lines, larger pores, anything like that”12:45–12:51
  • “These are also great for all skin types”12:51–12:53
  • “I love that they launched some what I would call quote-unquote more boring shades. So like really soft mauves, really soft pale blush tones, really wearable everyday colors that are not too dramatic, not too overly pigmented, not too overly out there”12:55–13:05
  • “If you ever want something that's just a really soft safe color to wear with any of your eyeshadow looks, any of your lip colors, then ILIA powder blushes has some really great safe shades to choose from”13:05–13:16
  • “These retail for 36 dollars, they're new, they're noteworthy, and they absolutely earn a spot in this video because they're that good”13:16–13:25
  • Source: Best blushes sold at Sephora - Apr 11, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.9Variant: Wonder & BreathlessSoft Focus Blurring Blush
Tania B. WellsTania B. Wells64K subscribers
4.8Variant: FlutterSoft Focus Blurring Blush
  • “I personally love these myself, I think they are so beautiful”14:41–14:44
  • “It's a really pretty warm peach, it works well with the bronzer”15:43–15:47
  • “I highly recommend this as a powder bronzer for mature skin because it's going to give you some radiance and some glow without a heavy shimmer or a heavy sparkle, which we all know that can magnify texture”
  • “This is going to light up the skin, reflect light without magnifying texture or making your pores look larger”16:04–16:10
  • Source: I tried Sephora's highest rated makeup - Feb 21, 2026
Lisa JLisa J369K subscribers
4.8Variant: FlutterSoft Focus Blurring Blush
Lisa JLisa J369K subscribers
4.8Variant: BreathlessSoft Focus Blurring Blush
Lisa JLisa J369K subscribers
Multi-Stick
Variant: In the MoodMulti-Stick
Haley KimHaley Kim1.4M subscribers
Brand note

ILIA is a clean beauty brand that leans into natural-looking finishes — think soft matte skin tints and blushes that blur without looking powdery. The Super Serum Skin Tint SPF 40 gives a natural, almost matte finish with light-to-medium coverage and built-in sun protection, but some find it drying or irritating, and it's not built for longevity. Their powder blushes, meanwhile, genuinely blur texture and work across skin types, offering buildable color with a satin sheen.

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