- “I really, really love these”17:14–17:18
- Source: My Summer Makeup Bag: Products I'm Loving - Jun 9, 2026
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Variant: Faun
- “I love these”
- “They are very creamy, you guys”15:43–15:47
- “Very creamy, very blendable”15:46–15:48
- “Once they set, they stay in place though”15:48–15:52
- “They don't budge”
- “These are so soft, you guys”
- “They're so soft and creamy”16:27–16:30
- “If you are an eyeshadow stick lover, you will love these”16:55–17:00
- Source: Allure Best of Beauty 2025: My Real Winners You Should Actually Buy - Nov 4, 2025
Variant: Brocade
- “This is a kind of deep bronzy shade”
- “These are so soft, you guys”
- “They're so soft and creamy”
- Source: Allure Best of Beauty 2025: My Real Winners You Should Actually Buy - Nov 4, 2025
Variant: Faun
- “This combo has been so wonderful. I love them together”6:37–6:44
- Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026
Variant: Adorn
- “I have been absolutely obsessed with Look how pretty that is”15:35–15:40
- “I feel like it just looks so pretty, but it's not super extreme on me. So, it isn't so bright that it's looking crazy, but it has such a nice brightness to it”
- “It is such Look how pretty that shade is. It's just ridiculous”16:04–16:09
- “These build up really nicely. So, it might be more at first it might be a little bit more subtle looking, but you can really build them up”
- “This just gives me the most beautiful eye look. And just wearing it on its own is also so nice”16:26–16:33
- Source: Best new makeup I've tried recently - May 19, 2026
Variant: Adorn
- “This combo has been so wonderful. I love them together”3:30–3:37
- Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026
Variant: Opulent
- “Ilia really snapped. Ilia really did something here”27:28–27:34
- “They're so high performance”
- “You can see how consistent that sheen is without it being glittery”28:31–28:37
- “I put three of them on the back of my hand and let them set down. And then I went in and washed my hands with hot water and soap and they didn't budge. It was wild”28:46–28:52
- “I would absolutely recommend them for people for whom things tend to crease on you”29:11–29:16
- Source: Sephora sale 2026: Do's, don'ts & what's in my cart - Apr 9, 2026
Variant: Opulent
- “What really deserves kudos is the shimmer formula of the Ilia eyeshadow sticks because they are the only eyeshadow stick like true eyeshadow stick”28:40–28:47
- “The shimmer actually stays are the Ilia ones. The shimmer stays. It doesn't like blend away”28:57–29:06
- “I swatched them on the back of my hand and then tried to wash them off with soap and hot water and they wouldn't come off”29:06–29:10
- “I just think that they are a triumph”29:12–29:15
- “I reach for them constantly”
- Source: Best of the best makeup of 2025 - Dec 19, 2025
Variant: Opulent
- “I just find it to be the most ideal inner corner. Really really brings everything together because my eyes are pretty close-set”24:12–24:17
- Source: Trying new makeup from Jones Road, Lisa Eldridge, ILIA, RMS & more - Apr 16, 2026
Variant: Flax
- “I love an eyeshadow stick. And this one is just so close to my skin tone that it just makes it pretty, pretty darn idiot-proof”
- Source: Trying new makeup from Jones Road, Lisa Eldridge, ILIA, RMS & more - Apr 16, 2026
Variant: Regal
- “It doesn't really want to go on on top of itself. You kind of have to work at it”20:12–20:19
- “It is a little tough to spread. It is a little tough to spread on second layer”20:43–20:48
- Source: Trying new makeup from Jones Road, Lisa Eldridge, ILIA, RMS & more - Apr 16, 2026
- “I just didn't think this is the best one on the market at all”56:35–56:40
- “Not long-lasting, not really high performance, definitely not the best in this category”56:47–56:52
- Source: Allure Best of Beauty according to me - Oct 11, 2025
Variant: Warm Nude
- “My very favorite eyeshadow palette, though, has been this one”35:53–35:59
- “I just really love this one”35:59–36:02
- Source: Best of Beauty 2025: Favorite Products, Devices, Tips, and Rants - Dec 19, 2025
Brand note
Ilia is a clean beauty brand that's genuinely good at a few specific things — the Super Serum Skin Tint SPF 40 is a standout for its natural, skin-like finish and medium coverage that doesn't oxidize, though it can feel oily or irritating for some. The Soft Focus Blurring Blush actually blurs texture and pores without shimmer, and the Eye Stylus Shadow Sticks are impressively budge-proof. The trade-off: performance can be inconsistent across the line, and the shade range for deeper skin tones has been called out as lacking.
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