- “It gives you a blurred-out finish to the skin, but it doesn't leave your skin looking dry and flaky”11:12–11:16
- “I've had a hard time finding a concealer like that that makes sense with the kind of makeup that I like to do, and it is definitely this one”11:35–11:43
- “It doesn't look dry on my skin”11:45–11:48
- “I think if you feel like your under eyes are oily particularly, but you don't want a super matte full coverage look, try this out”11:53–11:59
- “I think that it is an innovative product and one of my favorite launches from Ilia”12:01–12:05
- “It's going to look way more natural, and it's going to fade a lot more natural”12:20–12:23
- Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
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- “This is crease resistant, self-setting, and it provides 12-hour wear”3:39–3:48
- “You do not need to apply powder over the top of this”3:48–3:51
- “It's an excellent formula and you can see it hides the under eye discolorations beautifully and it lasts for a long time”4:04–4:08
- “This is a great brand to check out if you're looking for something that will not sweat off in the heat and humidity”4:11–4:17
- Source: Summer makeup favorites that survive heat and humidity - May 27, 2026
- “I really have been liking that product”3:34–3:38
- “Very happy with how that's looking”5:47–5:51
- Source: Best new makeup I've tried recently - May 19, 2026
- “I love these. It does such a good job of covering stuff around my face. It doesn't cling to dryness”1:52–1:58
- Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026
- “I have been really liking the Ilia concealer”6:49–6:54
- Source: My Summer Makeup Bag: Products I'm Loving - Jun 9, 2026
Brand note
ILIA is a clean beauty brand that leans into natural-looking finishes — think soft matte skin tints and blushes that blur without looking powdery. The Super Serum Skin Tint SPF 40 gives a natural, almost matte finish with light-to-medium coverage and built-in sun protection, but some find it drying or irritating, and it's not built for longevity. Their powder blushes, meanwhile, genuinely blur texture and work across skin types, offering buildable color with a satin sheen.
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