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@zabrena reviewing ILIA Skin Blur Serum Concealer with 12-Hour Wear at 03:48 in a YouTube Shorts videoSkin Blur Serum Concealer with 12-Hour Wear"It gives you a blurred-out finish to the skin, but it doesn't leave your skin looking dry and creaky."$32.00@thecleanbeautycode reviewing ILIA Concealer at 05:47 in a YouTube Shorts videoTrue Skin Serum Concealer"I really have been liking that product."$32.00Skin Rewind Complexion Stick"I actually like it more than the Dior."$50.00

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Skin Blur Serum Concealer with 12-Hour Wear
4.9Skin Blur Serum Concealer with 12-Hour Wear
  • “It gives you a blurred-out finish to the skin, but it doesn't leave your skin looking dry and creaky”11:12–11:16
  • “It doesn't look dry on my skin”11:45–11:45
  • “I can use a brush or a sponge with it depending on how much coverage I need, and it's just really beautiful”11:47–11:49
  • “I think that it is an innovative product and one of my favorite launches from Ilia”12:01–12:03
  • “It's going to look way more natural, and it's going to fade a lot more natural than trying to do that again, like matte full coverage concealer with a glowy base”
  • “If you are a oily person, this is a must-have”38:44–38:48
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
4.5Variant: 7CSkin Blur Serum Concealer with 12-Hour Wear
ZabrenaZabrena588K subscribers
4.5Variant: 5N SatinSkin Blur Serum Concealer with 12-Hour Wear
Julia Adams MUAJulia Adams MUA286K subscribers
True Skin Serum Concealer
Skin Rewind Complexion Stick
Brand note

Ilia is a clean beauty brand that's genuinely good at a few specific things — the Super Serum Skin Tint SPF 40 is a standout for its natural, skin-like finish and medium coverage that doesn't oxidize, though it can feel oily or irritating for some. The Soft Focus Blurring Blush actually blurs texture and pores without shimmer, and the Eye Stylus Shadow Sticks are impressively budge-proof. The trade-off: performance can be inconsistent across the line, and the shade range for deeper skin tones has been called out as lacking.

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