ILIA

ILIA is a clean beauty brand that leans into natural-looking finishes — think soft matte skin tints and blushes that blur without looking powdery. The Super Serum Skin Tint SPF 40 gives a natural, almost matte finish with light-to-medium coverage and built-in sun protection, but some find it drying or irritating, and it's not built for longevity. Their powder blushes, meanwhile, genuinely blur texture and work across skin types, offering buildable color with a satin sheen.