Brand note
Ilia is a clean beauty brand that's genuinely good at a few specific things — the Super Serum Skin Tint SPF 40 is a standout for its natural, skin-like finish and medium coverage that doesn't oxidize, though it can feel oily or irritating for some. The Soft Focus Blurring Blush actually blurs texture and pores without shimmer, and the Eye Stylus Shadow Sticks are impressively budge-proof. The trade-off: performance can be inconsistent across the line, and the shade range for deeper skin tones has been called out as lacking.
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