- “It is very creamy and pretty pigmented”6:26–6:33
- “I do feel like the shade on this is a pretty good match”
- “It's not too warm toned or too cool toned. It's a good neutral”6:42–6:50
- “I would say that this stuff works kind of like a brow powder, but it is pretty intense. So, just have to like make sure you don't go in super heavy-handed with it”6:47–6:53
- “I feel like it's giving 2016 brows”
- “If you like 2016 eyebrows, like the way that looks, like more kind of filled in ombre type of look, I definitely think this product could give you that”7:10–7:15
- “Maybe it just takes this product a little bit to like completely set”7:28–7:36
- “My brows still look really nice”36:04–36:09
- Source: Dollar Tree Makeup Wear Test: 8 Hours - May 14, 2026
IONI Cosmetics
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- “The shade on this looks really good”12:18–12:23
- Source: Dollar Tree Makeup & Skincare Haul with Swatches - May 12, 2026
- “I do really enjoy this pomade”4:04–4:10
- “It kind of takes me back to 2016 makeup. It's very nostalgic using this”4:09–4:18
- “Once I get this stuff on my eyebrows, like it lasts all day long, and it kind of also holds my eyebrows in place”4:27–4:35
- “I've been using this, and I haven't been using like a brow gel to set my brows”4:35–4:43
- “You could also use this as gel liner”4:15–4:19
- “It really when it dries down, it's hard to get off”12:08–12:13
- Source: Current go-to everyday look: top makeup under $5 - May 21, 2026
Brand note
IONI Cosmetics is a Dollar Tree brand that punches above its price point, especially in lip products and eye primers. The Gel Lip Liner Pencil gets the most consistent love for its creamy, pigmented, long-wearing formula — creators call it versatile and compare it favorably to ColourPop. The eyeshadow primer also stands out for its grip and staying power, outperforming some drugstore competitors in wear tests. The trade-off is availability: these are Dollar Tree finds, so you can't always count on restocks, and some products like the brow pomade lean into dated 2016-style intensity.
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