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IONI Cosmetics

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@jessicathedollardiva reviewing IONI Cosmetics Mousse Liquid Hybrid Blush at 15:18 in a YouTube Shorts videoMousse Liquid Hybrid Blush"Hydrates soft and buildable long-lasting liquid blush."-@juliedawnbeauty reviewing IONI Cosmetics Shea Butter Lipstick at 04:52 in a YouTube Shorts videoShea Butter Hydrating Buildable Lipstick"These lipsticks are so so hydrating on the lips and they just feel so so nice."$12.99@juicyjas reviewing IONI Cosmetics Lip Pencil at 14:09 in a YouTube Shorts videoGel Lip Liner Pencil"The most versatile lip liner from the Dollar Tree is this one here from Ioni."-@juliedawnbeauty reviewing IONI Cosmetics Camouflage Liquid Concealer at 05:36 in a YouTube Shorts videoCamouflage Liquid Concealer"I do really like the undertone on this. Like when it comes to shadewise, like this is definitely the best match for me."-@juicyjas reviewing IONI Cosmetics 3D Faux Mink Lashes at 07:07 in a YouTube Shorts video3D Faux Mink Lashes"Ioni lashes at Walmart. These are dollar lashes."$18.00@juicyjas reviewing IONI Cosmetics Gel Liner Pencil at 06:58 in a YouTube Shorts videoPencil Eyeliner"This eyeliner is really good."-@juliedawnbeauty reviewing IONI Cosmetics Eyeshadow Primer at 17:55 in a YouTube Shorts videoEyeshadow Primer"This stuff is even more like grippy I feel like than the Milani eyeshadow primer."-@emilynoel83 reviewing IONI Cosmetics Lash Glue at 20:12 in a YouTube Shorts videoEverlasting Lash Glue"It does not cause irritation on my lash line."$4.66@juliedawnbeauty reviewing IONI Cosmetics Brow Duo Pomade + Brush at 12:18 in a YouTube Shorts videoBrow Duo Pomade + Brush"It is very creamy and pretty pigmented."-@juliedawnbeauty reviewing IONI Cosmetics Lip and Cheek Tint at 20:58 in a YouTube Shorts videoPink Cowgirl Lip & Cheek Tint"I just think that these are so pretty."-@juliedawnbeauty reviewing IONI Cosmetics Pink Cowgirl Hybrid Blush at 05:01 in a YouTube Shorts videoPink Cowgirl Hybrid Blush"Some of you guys were telling me in that video like in the comments that these were really really good."-@juliedawnbeauty reviewing IONI Cosmetics Pink Cowgirl Mascara at 03:26 in a YouTube Shorts videoPink Cowgirl Mascara Juniper Black"Several of you guys told me that this is a good mascara."-@juliedawnbeauty reviewing IONI Cosmetics Eye Pencil at 27:05 in a YouTube Shorts videoEye Pencil"This is such a good like coal type of pencil liner. Like it smudges out really easy, but once it sets up, like it's going to stay lasting all day."-@kellystrack reviewing IONI Cosmetics Face Glow Body Illuminizer at 03:22 in a YouTube Shorts videoFace Highlight & Bronzer"This smells just like cupcakes. The smell is strong. If you're sensitive to scent, you're not going to like this."$39.99Lip Oil$4.99@kellystrack reviewing IONI Cosmetics Energizing Glow Mist at 14:25 in a YouTube Shorts videoEnergizing Glow Mist"It's still kind of strong. So, this is going to be one you're going to want to hold away from you when you spray."-@juliedawnbeauty reviewing IONI Cosmetics Pink Cowgirl Wild West Single Shadow at 09:57 in a YouTube Shorts videoPink Cowgirl Wild West Single Shadow"I wanted to revisit this Ioni Wild West eyeshadow in shimmer teal."-@juicyjas reviewing IONI Cosmetics Blush Stick at 12:40 in a YouTube Shorts videoBlush Creamstick"Very bright. It's kind of like a bright coral."$2.50@juicyjas reviewing IONI Cosmetics 3D Foam Ink Lashes at 18:07 in a YouTube Shorts videoFeathery Cluster Long"I actually really like them cuz they're kind of like your lashes but better. Not super voluminous, not too long. They just enhanced my natural lashes a little bit. Super cute."$1.50@juicyjas reviewing IONI Cosmetics Lip Plumper Gloss at 14:48 in a YouTube Shorts videoLip Plumper Gloss"Ooh, it's pretty."$2.99@jessicathedollardiva reviewing IONI Cosmetics Liquid Liner at 15:49 in a YouTube Shorts video9950-LQEL Liquid Eyeliner"This really kind of reminds me of the Wet N Wild Breakup Proof."$15.00@juicyjas reviewing IONI Cosmetics Optimus Glow Ocean Dew Mist at 19:21 in a YouTube Shorts videoOptimist Glow Facial Calming Spray"The Optimus Glow Setting Spray from Ioni is extra glowy, so if you have dry skin, I think you would really like this."$2.50@juliedawnbeauty reviewing IONI Cosmetics Melting Lip Balm at 34:40 in a YouTube Shorts videoMelting Lip Balm"That looks really nice over top of that."-@tati reviewing IONI Cosmetics Blush at 04:20 in a YouTube Shorts videoRose Blush"This is actually really cute. For a dollar 25, yes. I think this is fantastic."$2.50@juicyjas reviewing IONI Cosmetics Soft Liquid Lip and Cheek Color at 13:17 in a YouTube Shorts videoSoft Liquid Lip and Cheek Color"I like that color. It's pretty bright."-

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Mousse Liquid Hybrid Blush
4Variant: Callie PinkMousse Liquid Hybrid Blush
  • “This is a very bright, intense pink, so it doesn't take much of it to blend it out here”2:09–2:15
  • “I do find this to be a little bit easier to apply than just like a straight like really pigmented liquid blush like from E.L.F”2:17–2:23
  • “It doesn't look as crazy on”2:35–2:40
  • “It's also another reason why I liked the other shade in this line. It was just really easy to blend out and build up”2:39–2:44
  • “Really pretty color”2:47–2:49
  • “Seems like that worked completely fine over top of powder”8:11–8:20
  • “Still looking good”
  • Source: Dollar tree makeup 8 hour wear test - Jun 4, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
Shea Butter Hydrating Buildable Lipstick
4.5Variant: MauveShea Butter Hydrating Buildable Lipstick
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
Gel Lip Liner Pencil
4.9Variant: Warm NudeGel Lip Liner Pencil
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.9Variant: True BrownGel Lip Liner Pencil
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.9Variant: PlumGel Lip Liner Pencil
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.8Variant: True BrownGel Lip Liner Pencil
juicyjasjuicyjas1.1M subscribers
Camouflage Liquid Concealer
4.7Variant: Cool LightCamouflage Liquid Concealer
  • “I do really like the undertone on this. Like when it comes to shadewise, like this is definitely the best match for me”5:29–5:34
  • “This concealer is more light to medium coverage. It's a very thin formula”5:36–5:47
  • “I don't have issues with this looking heavy or cakey because the formula is just so thin. Like, it's really liquidy”5:51–5:59
  • “It's got great coverage. Like it's not too drying and yeah, I just I really love that concealer. I think it's so good”7:22–7:27
  • Source: Best dollar tree makeup products by category - Jun 9, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
3D Faux Mink Lashes
Pencil Eyeliner
Eyeshadow Primer
Everlasting Lash Glue
Brow Duo Pomade + Brush
4.2Variant: Dark BrownBrow Duo Pomade + Brush
  • “It is very creamy and pretty pigmented”6:26–6:33
  • “I do feel like the shade on this is a pretty good match”
  • “It's not too warm toned or too cool toned. It's a good neutral”6:42–6:50
  • “I would say that this stuff works kind of like a brow powder, but it is pretty intense. So, just have to like make sure you don't go in super heavy-handed with it”6:47–6:53
  • “I feel like it's giving 2016 brows”
  • “If you like 2016 eyebrows, like the way that looks, like more kind of filled in ombre type of look, I definitely think this product could give you that”7:10–7:15
  • “Maybe it just takes this product a little bit to like completely set”7:28–7:36
  • “My brows still look really nice”36:04–36:09
  • Source: Dollar Tree Makeup Wear Test: 8 Hours - May 14, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
4.2Variant: Dark BrownBrow Duo Pomade + Brush
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
Pink Cowgirl Lip & Cheek Tint
4.8Variant: Bonnie PinkPink Cowgirl Lip & Cheek Tint
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
Pink Cowgirl Hybrid Blush
3.8Variant: Shilah BrownPink Cowgirl Hybrid Blush
  • “Some of you guys were telling me in that video like in the comments that these were really really good”8:25–8:32
  • “I think that these blush balm type products for me are a little bit easier to apply”9:18–9:28
  • “It is a really pretty color. This is like a warm tones kind of mauve pink”10:14–10:19
  • “Seems like it's building well”10:19–10:23
  • “They smell kind of floral, like almost like a floral soap”10:23–10:30
  • “It's got like a little bit of like a glow to it. Like it's like a balm almost like it kind of has a little bit of not really greasy but almost like a balm type of feel to it”10:42–10:48
  • “The blush is holding up good”33:42–33:46
  • “That blush built up well, like adding a little bit more”
  • Source: Dollar Tree Makeup Wear Test: 8 Hours - May 14, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
Pink Cowgirl Mascara Juniper Black
4Variant: Juniper BlackPink Cowgirl Mascara Juniper Black
  • “Several of you guys told me that this is a good mascara”25:11–25:17
  • “The formula on this one definitely feels a little bit more wet”27:04–27:10
  • “I think I do like this better than the Essence Call Me Queen. This doesn't feel quite as wet as that mascara”
  • “The IONI Cosmetics mascara might be like a little bit more black than the beauty intuition and maybe slightly a little bit more volumizing”
  • “The IONI Cosmetics one feels a little sticky”31:08–31:12
  • “The mascara is holding up well. Like no smudging, no flaking”33:45–33:56
  • “The mascara has not smudged or flaked. Like both of them have held up really well”35:41–35:50
  • Source: Dollar Tree Makeup Wear Test: 8 Hours - May 14, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
Eye Pencil
Face Highlight & Bronzer
3.5Variant: Golden GleamFace Highlight & Bronzer
Kelly StrackKelly Strack1.1M subscribers
Energizing Glow Mist
3.5Energizing Glow Mist
Kelly StrackKelly Strack1.1M subscribers
Pink Cowgirl Wild West Single Shadow
4.5Variant: Shimmer TealPink Cowgirl Wild West Single Shadow
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
Blush Creamstick
4.2Variant: RaspberryBlush Creamstick
juicyjasjuicyjas1.1M subscribers
Feathery Cluster Long
Lip Plumper Gloss
9950-LQEL Liquid Eyeliner
Optimist Glow Facial Calming Spray
Melting Lip Balm
Rose Blush
Soft Liquid Lip and Cheek Color
4.2Variant: Dragon FruitSoft Liquid Lip and Cheek Color
juicyjasjuicyjas1.1M subscribers
Brand note

IONI Cosmetics is a Dollar Tree brand that punches above its price point, especially in lip products and eye primers. The Gel Lip Liner Pencil gets the most consistent love for its creamy, pigmented, long-wearing formula — creators call it versatile and compare it favorably to ColourPop. The eyeshadow primer also stands out for its grip and staying power, outperforming some drugstore competitors in wear tests. The trade-off is availability: these are Dollar Tree finds, so you can't always count on restocks, and some products like the brow pomade lean into dated 2016-style intensity.

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