- “This eyeliner is really good”6:57–7:00
- “I used this in my last Dollar Tree video. It is super creamy and dark”6:58–7:04
- “It doesn't smudge. Honestly, I don't even know how they did it because it's so affordable, but it's not waterproof or anything, but it doesn't smear throughout the day”7:02–7:06
- Source: Full Face of New Dollar Tree Makeup Hits & Misses - Nov 10, 2025
IONI Cosmetics
See Reviews of These Products
Pencil Eyeliner"This eyeliner is really good."-
Eye Pencil"This is such a good like coal type of pencil liner. Like it smudges out really easy, but once it sets up, like it's going to stay lasting all day."-
9950-LQEL Liquid Eyeliner"This really kind of reminds me of the Wet N Wild Breakup Proof."$15.00Browse More
- “Not bad. That's so creamy. If this does not smear everywhere, then this is great. This is a really rich black pencil and it went on so nicely”16:53–17:06
- Source: $30 Makeup Challenge: Full Face of Dollar Tree Makeup - Nov 17, 2025
- “This is such a good like coal type of pencil liner. Like it smudges out really easy, but once it sets up, like it's going to stay lasting all day”27:05–27:21
- “This also lasts really well in the waterline. And I don't have issues with this like gathering in the inner corner”
- Source: Best dollar tree makeup products by category - Jun 9, 2026
- “This really kind of reminds me of the Wet N Wild Breakup Proof”15:49–15:54
- “Looks amazing”
- Source: Dollar Tree beauty finds and testing - May 25, 2026
Brand note
IONI Cosmetics is a Dollar Tree brand that punches above its price point, especially in lip products and eye primers. The Gel Lip Liner Pencil gets the most consistent love for its creamy, pigmented, long-wearing formula — creators call it versatile and compare it favorably to ColourPop. The eyeshadow primer also stands out for its grip and staying power, outperforming some drugstore competitors in wear tests. The trade-off is availability: these are Dollar Tree finds, so you can't always count on restocks, and some products like the brow pomade lean into dated 2016-style intensity.
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