- “I wanted to revisit this Ioni Wild West eyeshadow in shimmer teal”9:10–9:22
- “It's applying really nicely with my finger”9:57–10:02
- “I don't think that looks bad as a one and done”10:02–10:08
- “I think probably out of all of those shadows from this collection, this one is definitely the best”10:05–10:10
- “That's actually such a pretty eye shadow”10:50–10:54
- “This is definitely the star of that collection when it comes to the eyeshadows out of the pink cowgirl collection”13:24–13:32
- “If you wanted to get an eyeshadow from that, definitely get this one”13:35–13:39
- “I think it's the best one out of that collection”13:37–13:43
- Source: Full face of under $10 makeup fast everyday look - May 19, 2026
IONI Cosmetics
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Brand note
IONI Cosmetics is a Dollar Tree brand that punches above its price point, especially in lip products and eye primers. The Gel Lip Liner Pencil gets the most consistent love for its creamy, pigmented, long-wearing formula — creators call it versatile and compare it favorably to ColourPop. The eyeshadow primer also stands out for its grip and staying power, outperforming some drugstore competitors in wear tests. The trade-off is availability: these are Dollar Tree finds, so you can't always count on restocks, and some products like the brow pomade lean into dated 2016-style intensity.
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