IONI Cosmetics

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Shea Butter Hydrating Buildable Lipstick"These lipsticks are so so hydrating on the lips and they just feel so so nice."$12.99

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Shea Butter Hydrating Buildable Lipstick

4.5Variant: Mauve

“These lipsticks are so so hydrating on the lips and they just feel so so nice”4:42–4:52
“That looks so so beautiful paired with warm nude”4:52–5:00
“When you pair it with like a darker lip liner like this and especially like this plum, it really brings out more of like those purple tones in the lipstick”5:11–5:19
“When you pair it with warm nude, it makes it look a little bit more pink”5:24–5:28
Source: My Top Dollar Tree Lipsticks & Liners | Swatches + Best Combos - May 7, 2026

Julie Dawn Beauty69K subscribers

4.5Variant: Nude

“They're legit. They're very comfortable, very creamy, richly pigmented”20:32–20:39
“I'm not sure how much more we can ask of a little lipstick like this”20:37–20:43
“Couldn't that work for every day?”
Source: Top 10 tried & true dollar tree makeup favorites - Jan 24, 2026

Emily Noel980K subscribers

4.5Variant: Mauve

“This is going to give me a really pretty like rosy lip”8:09–8:13
“I don't think so much true mauve. I know they named it mauve. I know the tube kind of looks mauve. Focus more on the color you're seeing on my lips. There's like this fresh rosiness, right? Love that”8:11–8:17
Source: Spring lip ideas: combos, pearl finish, stains - Mar 31, 2026

Emily Noel980K subscribers

4.5Variant: Nude

“All of the shades from this line are so so pretty”8:36–8:40
“I find that with each lip liner that you pair with it, it kind of gives it slightly a different look”8:40–8:50
“I do find the shade in nude to be slightly a bit of a cool toned like brown nude color”11:02–11:07
Source: My Top Dollar Tree Lipsticks & Liners | Swatches + Best Combos - May 7, 2026

Julie Dawn Beauty69K subscribers

4.5Variant: Pink

“I love love love this shade. It's such a pretty pink for like summer”
Source: My Top Dollar Tree Lipsticks & Liners | Swatches + Best Combos - May 7, 2026

Julie Dawn Beauty69K subscribers

Brand note

IONI Cosmetics is a Dollar Tree brand that punches above its price point, especially in lip products and eye primers. The Gel Lip Liner Pencil gets the most consistent love for its creamy, pigmented, long-wearing formula — creators call it versatile and compare it favorably to ColourPop. The eyeshadow primer also stands out for its grip and staying power, outperforming some drugstore competitors in wear tests. The trade-off is availability: these are Dollar Tree finds, so you can't always count on restocks, and some products like the brow pomade lean into dated 2016-style intensity.

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