- “Several of you guys told me that this is a good mascara”25:11–25:17
- “The formula on this one definitely feels a little bit more wet”27:04–27:10
- “I think I do like this better than the Essence Call Me Queen. This doesn't feel quite as wet as that mascara”
- “The IONI Cosmetics mascara might be like a little bit more black than the beauty intuition and maybe slightly a little bit more volumizing”
- “The IONI Cosmetics one feels a little sticky”31:08–31:12
- “The mascara is holding up well. Like no smudging, no flaking”33:45–33:56
- “The mascara has not smudged or flaked. Like both of them have held up really well”35:41–35:50
- Source: Dollar Tree Makeup Wear Test: 8 Hours - May 14, 2026
IONI Cosmetics
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- “I had several of you guys tell me that the mascara was really good from that collection”2:56–3:01
- “The wand on this one looks very similar to the Essence Call Me Queen mascara”3:26–3:35
- “The brush on this one is slightly a little bit better or a little bit bigger than the Essence Call Me Queen”3:37–3:43
- Source: Dollar Tree Makeup & Skincare Haul with Swatches - May 12, 2026
Brand note
IONI Cosmetics is a Dollar Tree brand that punches above its price point, especially in lip products and eye primers. The Gel Lip Liner Pencil gets the most consistent love for its creamy, pigmented, long-wearing formula — creators call it versatile and compare it favorably to ColourPop. The eyeshadow primer also stands out for its grip and staying power, outperforming some drugstore competitors in wear tests. The trade-off is availability: these are Dollar Tree finds, so you can't always count on restocks, and some products like the brow pomade lean into dated 2016-style intensity.
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