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NYX

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@juicyjas reviewing NYX Epic Ink Sticks Matte Liner at 00:23 in a YouTube Shorts videoEpic Ink Liner"Very easy formula to work with."-@stephaniemarie reviewing NYX Epic Ink Sticks Eyeliner at 02:11 in a YouTube Shorts videoEpic Inky Stix Mechanical Cream Gel Eyeliner"I love this eyeliner so much and this is coming from someone who usually uses eyeshadow to line my eyes."$12.99andreamatillano mentioning NYX Epic Inky Stix Eyeliner at 19:19 in their YouTube videoEpic Inky Stix Waterproof Cream Gel Eyeliner"This is such a gorgeous formula."$13.00@itsbabykelz reviewing NYX Epic Ink Waterproof Liquid Eyeliner at 01:28 in a YouTube Shorts videoEpic Ink Waterproof Liquid Eyeliner"I don't really talk about what eyeliner I use often, but if I'm wearing eyeliner 9 times out of 10 It's the NYX Epic Ink Liner."$10.00@tati reviewing NYX Retractable Vivid Rich Mechanical Eyeliner Pencil at 05:42 in a YouTube Shorts videoRetractable Vivid Rich Mechanical Eyeliner Pencil"It's the most flattering, perfect metallic liner. It wears beautifully."$8.00@stephheim_ reviewing NYX Epic Wear Liner Stick Long Lasting Eyeliner Pencil at 02:18 in a YouTube Shorts videoEpic Wear Liner Stick Long Lasting Eyeliner Pencil"It's only $6 and it's great."$9.00

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Epic Ink Liner
4.5Variant: Graham CrackerEpic Ink Liner
  • “It truly is a warm tone brown eyeliner”11:10–11:14
  • “How many times have you gone to the drugstore or even just Sephora, Ulta and tried to find a real brown liquid liner and you can't find it. I'm telling you, this shade right here, Graham cracker, is the shade for you”
  • “I also really like it for drawing beauty marks. I feel like it's the most natural shade”11:27–11:34
  • “I love that it's a brush tip because you really get like a nice crisp line every single time”11:32–11:39
  • Source: Ultimate drugstore makeup routine - Apr 7, 2025
Dose of JosephineDose of Josephine122K subscribers
Epic Inky Stix Mechanical Cream Gel Eyeliner
4.9Variant: Ember EnergyEpic Inky Stix Mechanical Cream Gel Eyeliner
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: Ember EnergyEpic Inky Stix Mechanical Cream Gel Eyeliner
Andréa MatillanoAndréa Matillano362K subscribers
Epic Inky Stix Waterproof Cream Gel Eyeliner
4.9Variant: Ember EnergyEpic Inky Stix Waterproof Cream Gel Eyeliner
Andréa MatillanoAndréa Matillano362K subscribers
4.6Epic Inky Stix Waterproof Cream Gel Eyeliner
  • “So, we have this shade, robotic red”0:44–0:49
  • “I tried a burgundy liner for the first time around Valentine's Day, and I have been hooked ever since”0:47–0:51
  • “I just think this makes my eyes look literally so piercing”0:51–0:57
SHELBY ANNSHELBY ANN14K subscribers
Epic Ink Waterproof Liquid Eyeliner
Retractable Vivid Rich Mechanical Eyeliner Pencil
4.9Variant: Under the MoonstoneRetractable Vivid Rich Mechanical Eyeliner Pencil
  • “It's the most flattering, perfect metallic liner. It wears beautifully”5:39–5:44
  • “It just adds like a little kiss of glimmer and shine and just makes you feel like every direction that you look like there's just this little saturation of just glowy, glisteny, romantic goodness to your eyes”5:42–5:48
  • “I love this liner. Like, I'm almost out of it. I never run through a mechanical liner like this. Like, this is crazy”5:57–6:02
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
TatiTati7.9M subscribers
Epic Wear Liner Stick Long Lasting Eyeliner Pencil
Brand note

NYX is the drugstore brand that shows up when creators want affordable, functional makeup with actual shade options. The Wonder Snatch Lifting Setting Powder gets the most talk — it's mattifying and smoothing, but the tiny .2 oz size makes it expensive per ounce, and some find it gives flashback or doesn't control oil all day. The brand's lip stains also get consistent love for longevity and precision. Overall, NYX is a solid go-to for budget-friendly basics, but you have to watch the value on some products.

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