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@carmelnicolebeauty reviewing NYX Buttermilk Highlighter at 05:17 in a YouTube Shorts videoButtermelt Highlighter"I genuinely was so petrified that this would be really thick, really chunky, just something that I would not enjoy. And it really did bowl me over. It is so smooth. It's so flattering."$11.99@makeupbycheryl reviewing NYX Buttermelt Highlighter at 18:29 in a YouTube Shorts videoButtermelt Glaze Highlighter Stix"This formula truly shows that you do not need to spend high-end price tag on highlighter."$14.00@helgamua reviewing NYX Highlighter at 19:41 in a YouTube Shorts videoAway We Glow Liquid Highlighter"This beautiful bright and creamy highlighter texture is stunning. It's creamy. It doesn't if you don't apply way too much, it doesn't skin texture."$9.99@sierrasvids reviewing NYX Buttermelt Highlight at 11:37 in a YouTube Shorts videoButtermelt Highlight"When I swatched these in the store, I went crazy. I loved it."$11.00

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Buttermelt Highlighter
4.9Buttermelt Highlighter
  • “These highlighters are intense. Okay, they are intense”4:27–4:35
  • “You are going to get that see me from outer space type of glow to your face with these highlighters”4:33–4:38
  • “You can get a more lit from within glow”4:47–4:52
  • “I love that they have like purpley shades and pinky shades and green shades”
  • “These are gorgeous”
  • “I love that formula. It's at that great NYX price point. So many shades to choose from. I love love love these highlighters”4:27–4:33
  • Source: 10 Best Drugstore Makeup Launches of 2025 - Dec 23, 2025
Heather AustinHeather Austin30K subscribers
4.8Buttermelt Highlighter
  • “I decluttered 50% of my highlighter collection and I still kept three of these. I think that tells you everything you need to know about this formula. Absolutely beautiful formula. Really, really love it”19:07–19:22
  • “This purpley one is their more topper formula. When you buy it in store, there's a sticker on it that says this is a sparkle topper. This one has more sparkles to it”19:22–19:30
  • “But this is a great formula. And if you are shopping at the drugstore and looking for a powder highlighter, I do recommend these”19:30–19:38
  • Source: Best makeup releases of 2025 - Dec 11, 2025
Angelica NyqvistAngelica Nyqvist138K subscribers
4.8Variant: Glaze It ButterButtermelt Highlighter
Kelly StrackKelly Strack1.1M subscribers
Buttermelt Glaze Highlighter Stix
4.5Buttermelt Glaze Highlighter Stix
  • “It is a beautiful cream highlighter”
  • “If you are looking for something that looks glowy, that feels lightweight, again, wears well either under or over powder, this is the one to try”
  • “It's not like a typical glittery highlighter”
  • “It doesn't feel gritty”
  • “There's something about the way they did this that looks so beautiful on the skin”9:23–9:30
  • “It almost gives the effect of a liquid highlighter, but it's a cream formula”9:58–10:02
  • “I do find that it's easier to get like very direct application where you want it”10:02–10:06
  • “It stays in place really well”10:06–10:09
  • Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Away We Glow Liquid Highlighter
4.2Away We Glow Liquid Highlighter
  • “This beautiful bright and creamy highlighter texture is stunning. It's creamy. It doesn't if you don't apply way too much, it doesn't skin texture”19:23–19:28
  • “If you apply way too much, it can emphasize skin texture”
  • “It reminds me of highlighter from Katrice a little bit, but this one feels more creamy if we compare”19:41–19:45
  • “If you wanted to try it, try it. It's a beautiful nice highlighter”19:48–19:52
  • “I don't really like this packaging because sometimes I can't really open it. It's like I have to spend time”19:50–19:56
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
Buttermelt Highlight
4.5Buttermelt Highlight
  • “When I swatched these in the store, I went crazy. I loved it”11:25–11:30
  • “Do I think these are objectively beautiful highlighters? Yes”11:37–11:42
  • “I would recommend these to you, not because I think they do Dior, but just because I actually like them”11:42–11:46
  • “This pink highlight might be saving the drugstore side of the face”11:57–12:04
  • “Do not let yourself get lost in the sauce with this highlighter, though, because it is quite pigmented”12:04–12:09
  • “Very pigmented. Like, you can definitely tell which is which”12:39–12:45
  • “But, if we were just rating products based on if this is a good product, this is a great product”12:47–12:52
  • “Welcome these babies to my collection. They made it. These are staying. Even after the video's done, these are staying”13:00–13:04
  • Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
Sierra RoseSierra Rose431 subscribers
Brand note

NYX is the drugstore brand that shows up when creators want affordable, functional makeup with actual shade options. The Wonder Snatch Lifting Setting Powder gets the most talk — it's mattifying and smoothing, but the tiny .2 oz size makes it expensive per ounce, and some find it gives flashback or doesn't control oil all day. The brand's lip stains also get consistent love for longevity and precision. Overall, NYX is a solid go-to for budget-friendly basics, but you have to watch the value on some products.

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