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@angiehotandflashy reviewing NYX Lip IV Gloss Stain at 26:47 in a YouTube Shorts videoLip IV Hydrating Gloss Stain"Perhaps one of my favorite affordable lip products of all time, the Lip Ivy from NYX."$12.00@moorebeautifully reviewing NYX Jelly Job Full Body Lip Shine Gloss at 29:08 in a YouTube Shorts videoJelly Job Peptide Lip Gloss"This gives glass shine to the lips, truly."$11.99_evess mentioning NYX Butter Gloss at 20:42 in their YouTube videoButter Gloss Non-Sticky Lip Gloss"This is more pinky too."$6.00@moorebeautifully reviewing NYX Fat Lip Oil at 39:24 in a YouTube Shorts videoFat Oil Lip Drip Chillz Cooling Lip Oil"Another one that I am hooked on just wearing on its own because I love them so much. And again, so comfortable. Same kind of formula, a little less reflective, shiny, but so beautiful."$9.00@taylorwynn reviewing NYX Duck Plump High Pigment Plumping Lip Gloss at 23:37 in a YouTube Shorts videoDuck Plump High Pigment Plumping Lip Gloss"I love the shade of this. It is plumping. Like you notice the tingle for sure. But I think this shade will yeah, this is toning down that berry nicely."$13.00@carmelnicolebeauty reviewing NYX Lip IV Hydrating Gloss Serum at 41:14 in a YouTube Shorts videoLip IV Hydrating Gloss Serum"I heard that this specific shade was in a lot of bridal makeup looks because the stain that it leaves behind was the perfect shade of pinky nude that lasts."$11.99@ms.angiekim reviewing NYX Shine Loud Liquid Lipstick at 13:00 in a YouTube Shorts videoShine Loud Liquid Lipstick"It claims to be 100% transfer-proof with a wear time of up to 16 hours, but that wasn't the case for me."$12.99@andreamatillano reviewing NYX This is Milky Gloss Hydrating Lip Gloss at 34:32 in a YouTube Shorts videoThis is Milky Gloss Hydrating Lip Gloss"These are so stunning."$8.50

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Lip IV Hydrating Gloss Stain
4.9Variant: Drippin' In RoseLip IV Hydrating Gloss Stain
Amanda ZAmanda Z128K subscribers
4.9Variant: Bubblegum BurstLip IV Hydrating Gloss Stain
  • “The NYX lip IVs were definitely my favorite stain of 2025 because I'm such a gloss girl, but I really want my lips to last”49:51–49:57
  • “If you wait for like 5 minutes, you'll be left with a beautiful stain. Or you can wear these like a gloss and then you'll still be left with a stain after you eat”50:05–50:09
  • “These are absolutely phenomenal. They feel so moisturizing and so beautiful on your lips, which is another point for them because a lot of lip stains dry out your lips”50:12–50:22
  • “Your lips actually feel hydrated when you wipe it off. Zero complaints about these. Love them”50:22–50:29
  • Source: Best makeup of 2025 awards - Jan 4, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
4.5Lip IV Hydrating Gloss Stain
HotandFlashyHotandFlashy1.2M subscribers
4.5Variant: Espresso SoakLip IV Hydrating Gloss Stain
Prakriti SinghPrakriti Singh457K subscribers
Jelly Job Peptide Lip Gloss
4.9Variant: Jelly Blushin'Jelly Job Peptide Lip Gloss
juicyjasjuicyjas1.1M subscribers
4.9Variant: Toast and JellyJelly Job Peptide Lip Gloss
Laura LeeLaura Lee4.6M subscribers
4.9Variant: Toast and JellyJelly Job Peptide Lip Gloss
Kelly StrackKelly Strack1.1M subscribers
4.2Variant: Jelly Blushin'Jelly Job Peptide Lip Gloss
Jessica BraunJessica Braun663K subscribers
Butter Gloss Non-Sticky Lip Gloss
4.9Variant: PralineButter Gloss Non-Sticky Lip Gloss
Marlena StellMarlena Stell1.6M subscribers
Fat Oil Lip Drip Chillz Cooling Lip Oil
4.9Fat Oil Lip Drip Chillz Cooling Lip Oil
  • “Another one that I am hooked on just wearing on its own because I love them so much. And again, so comfortable. Same kind of formula, a little less reflective, shiny, but so beautiful”39:02–39:15
  • “If you get one of the really deeply tinted ones, I just feel like I'm just like a beautiful natural girl that's like walking around with hydrated lips. And I love these. They're a 10 out of 10 for me”39:24–39:29
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
2Fat Oil Lip Drip Chillz Cooling Lip Oil
Angie KimAngie Kim5.2K subscribers
Duck Plump High Pigment Plumping Lip Gloss
Lip IV Hydrating Gloss Serum
4.8Variant: Bubblegum BurstLip IV Hydrating Gloss Serum
Angie KimAngie Kim5.2K subscribers
4.5Lip IV Hydrating Gloss Serum
  • “I didn't actually know that these were a lip stain when I first tried it. Put it on and then I looked in the mirror hours later and I couldn't believe that it was still on my lips”41:04–41:10
  • “I like to apply a layer of it, leave it for a little bit and then kind of dab it off and it just leaves my lips looking naturally pigmented and I just think these are fantastic”41:14–41:20
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
Shine Loud Liquid Lipstick
This is Milky Gloss Hydrating Lip Gloss
4.8This is Milky Gloss Hydrating Lip Gloss
  • “These are so stunning”
  • “They are so smooth, so gorgeous on the lips”34:30–34:33
  • “They actually have a good amount of pigment to them”34:32–34:35
  • “They instantly smooth over dry lines and texture on my lips”34:44–34:49
  • “They give the effect the Flawless Glosses give without like the plumping tingle or feel”34:49–34:57
  • “Whenever I do a video or whenever I think about drugstore makeup that feels like high-end, like this formula instantly pops into my mind”34:59–35:03
  • “If you like more pigment in your gloss, I mean, they do have some sheer shades, but overall, I feel like they're pretty rich and pigmented and they have a good selection to choose from”35:05–35:11
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
Andréa MatillanoAndréa Matillano362K subscribers
Brand note

NYX is the drugstore brand that shows up when creators want affordable, functional makeup with actual shade options. The Wonder Snatch Lifting Setting Powder gets the most talk — it's mattifying and smoothing, but the tiny .2 oz size makes it expensive per ounce, and some find it gives flashback or doesn't control oil all day. The brand's lip stains also get consistent love for longevity and precision. Overall, NYX is a solid go-to for budget-friendly basics, but you have to watch the value on some products.

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