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@andreamatillano reviewing NYX Micro Brow Pencil at 56:26 in a YouTube Shorts videoMicro Brow Pencil"It's the best."$11.00@juicyjas reviewing NYX Brow Blade and Shade at 01:55 in a YouTube Shorts videoBlade & Shade Nano Brow Mechanical Pencil"For me, this is better, even better than their original brow pencil."$12.00@carmelnicolebeauty reviewing NYX Crazy Lift Brow Glue at 01:16 in a YouTube Shorts videoThe Brow Glue Crazy Lift Brow Lamination Gel"Products either leave my eyebrows looking really shiny, full of white cast, but this does neither."$12.00@moorebeautifully reviewing NYX Brow Glue at 15:26 in a YouTube Shorts videoThe Brow Glue Instant Brow Styler"If you like a laminated brow look, this is your guy."$10.00@andreamatillano reviewing NYX Lift & Snatch! Brow Tint Pen at 55:24 in a YouTube Shorts videoLift & Snatch! Brow Tint Pen"It is the longest lasting brow pen I've tried."$13.00andreamatillano mentioning NYX Professional Makeup Thick It. Stick It! Brow Gel at 17:50 in their YouTube videoThick It. Stick It! Brow Gel"I've gone through a million of these. I don't think I'll find anything that compares. Love this."$13.00@magdalinejanet reviewing NYX Fluff & Snatch Brow Powder Pen at 02:10 in a YouTube Shorts videoFluff & Snatch! Brow Powder Pen"It's very, very easy to use."$13.00@tati reviewing NYX Powder Louder Brow Pencil at 12:24 in a YouTube Shorts videoPowder Louder Brow Pencil"I love the texture. It is powdery. It blends with the spoolie."$10.99@andreamatillano reviewing NYX Thick It Stick It Brow Gel Mascara at 53:50 in a YouTube Shorts videoThick It Stick It Brow Gel Mascara"It makes such a difference in my brows."$12.99tina_yong mentioning NYX Eyebrow Cake Powder at 14:13 in their YouTube videoEyebrow Cake Powder"She's going to use a brown powder to fill in the shape."$4.20@makeupbynikkilarose reviewing NYX Precision Brow Pencil at 10:00 in a YouTube Shorts videoPrecision Eyebrow Pencil"I actually discovered a brow pencil that I think is ultimately the easiest to work with at the drugstore."$12.00

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Micro Brow Pencil
4.2Variant: BlackMicro Brow Pencil
juicyjasjuicyjas1.1M subscribers
Blade & Shade Nano Brow Mechanical Pencil
4.9Variant: Ash BlondeBlade & Shade Nano Brow Mechanical Pencil
Abbey YungAbbey Yung827K subscribers
4.9Variant: Ash BlondeBlade & Shade Nano Brow Mechanical Pencil
  • “Everything is too dark, too intense, too cool toned. This is perfect”9:47–9:52
  • “I have the shade ash blonde, which they actually describe as a cool toned blonde, but I feel is a perfect neutral blonde”9:50–9:57
  • “I not only love it for that reason, but also because it truly is the teeniest tiniest pencil I have ever found at the drugstore”10:07–10:10
  • “I just find that a really teeny pencil like this allows me to get a more natural brow look”10:21–10:28
  • “I feel like it's easy to overdo it when the actual pencil itself is really thick. This prevents that for sure”10:28–10:34
  • “I am super excited to finally have a drugstore brow product that I really love and can highly recommend”10:34–10:38
  • Source: 10 Best Makeup Products of 2025 (My Honest Favorites) - Dec 7, 2025
Abbey YungAbbey Yung827K subscribers
4.5Variant: BlackBlade & Shade Nano Brow Mechanical Pencil
juicyjasjuicyjas1.1M subscribers
4.5Variant: Ash BrownBlade & Shade Nano Brow Mechanical Pencil
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: Cool Ash BrownBlade & Shade Nano Brow Mechanical Pencil
HotandFlashyHotandFlashy1.2M subscribers
4.5Variant: BlackBlade & Shade Nano Brow Mechanical Pencil
juicyjasjuicyjas1.1M subscribers
3.5Variant: EspressoBlade & Shade Nano Brow Mechanical Pencil
Manny MuaManny Mua4.8M subscribers
The Brow Glue Crazy Lift Brow Lamination Gel
4.8The Brow Glue Crazy Lift Brow Lamination Gel
  • “Products either leave my eyebrows looking really shiny, full of white cast, but this does neither”1:05–1:16
  • “It gives incredible hold to the brow hairs that I have”1:16–1:21
  • “There's no sticky residue. It's super lightweight and no shiny eyebrows in sight and your eyebrows will stay in place all day long”1:19–1:26
  • “The only thing I don't like about it is the applicator, but I will forgive that because it is so incredible”1:28–1:32
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
4.2The Brow Glue Crazy Lift Brow Lamination Gel
  • “This product works and it holds perfectly. If you have stubborn brows, if you have lots of hair, this product works”25:34–25:45
  • “Currently, I use it almost, I would say, daily. And I like this product. It holds my brows and it holds my brows way too good. It dries down”25:34–25:41
  • “If you don't have lots of hair, if you can easily use any products to any gel eyebrow gel product, maybe you don't need it, but if you have the same issue as I do, because it's damn, I need something way too strong to hold my brows. This product is good. This product is good and it works”25:41–25:49
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
2.5The Brow Glue Crazy Lift Brow Lamination Gel
Julia Adams MUAJulia Adams MUA286K subscribers
2.5The Brow Glue Crazy Lift Brow Lamination Gel
  • “I am not a fan of this applicator. I feel like it just pushes up too much product and then makes it difficult to control the amount of product that I'm applying to my brows”35:12–35:17
  • “That combined with just these like short, stiff, plasticky bristles makes it easy for it to get flaky, too”35:21–35:28
  • “I can get it to work better if I wipe a lot of the excess product off with my finger, but then I feel like that kind of defeats the purpose of this”35:30–35:34
  • “It does really create that laminated look and keeps my brows lifted more than a lot of other gels I've tried, especially from the drugstore”35:35–35:41
  • “It performs for sure, but the issue with the applicator just doesn't make it worth it for me to keep”35:43–35:49
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Abbey YungAbbey Yung827K subscribers
The Brow Glue Instant Brow Styler
4.5The Brow Glue Instant Brow Styler
Sophie 🎀Sophie 🎀1.9K subscribers
4.5The Brow Glue Instant Brow Styler
Laura LeeLaura Lee4.6M subscribers
4.5Variant: Dark BrownThe Brow Glue Instant Brow Styler
  • “I love that it's a two-in-one product. I hate doing my brows. I hate it so so so much. But this product makes it super easy for them to just sort of stay in place. Get a little bit of tint on them”3:27–3:36
  • “Perfect for almost no makeup. You're just running out the door. You don't have time to do an entire brow routine. This guy's kind of got you covered”3:46–3:53
  • “It's just worked out really well for me because it's just simple”3:56–4:02
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
Lift & Snatch! Brow Tint Pen
Thick It. Stick It! Brow Gel
4.6Variant: 08 BlackThick It. Stick It! Brow Gel
  • “This one is actually empty now. I did finish it this year, but it lasted a crazy amount of time, which is wonderful considering it is an affordable drugstore product”
  • “This just works really well to lightly fill in my brows. There's a medium hold to it. It's got the perfect level of pigmentation. It doesn't deposit too much color on the brows and just fills them in really naturally whilst also thickening them”15:49–15:53
  • “Just a solid foolproof brow mascara”16:01–16:06
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
4.5Variant: TaupeThick It. Stick It! Brow Gel
  • “I don't think this is going to be for everyone, but if anyone out there has eyebrows like mine, you will understand the struggle”11:00–11:06
  • “I naturally have very light eyebrow hairs and very few eyebrow hairs. They're very sparse”11:08–11:13
  • “The reason I like this, it thickens up the eyebrows”11:28–11:31
  • “I would really only recommend this if you have sparse eyebrows”11:32–11:35
  • “I like to take this, run it through them backwards. Seems wrong. Go the wrong way and then comb them the right way. It adds fullness back to the brows. Makes such a big difference”11:33–11:40
  • “I feel like this helps me kind of like map it out. See where I actually have eyebrow hairs, thicken them up, add a little pigment”11:48–11:51
  • Source: Best of beauty 2025 - Dec 6, 2025
Kelly GKelly G202K subscribers
Fluff & Snatch! Brow Powder Pen
3.8Fluff & Snatch! Brow Powder Pen
Andréa MatillanoAndréa Matillano362K subscribers
3.5Variant: Ash BrownFluff & Snatch! Brow Powder Pen
Magdaline JanetMagdaline Janet106K subscribers
Powder Louder Brow Pencil
Thick It Stick It Brow Gel Mascara
4.9Thick It Stick It Brow Gel Mascara
  • “It makes such a difference in my brows”
  • “You can really build it up because it does dry down and layer extremely well”53:45–53:50
  • “You can actually get really full, very thick looking brows with this product”53:50–53:55
  • “It makes it look like my natural brows are very full and very very thick because it just has like that textured finish to it that a lot of products don't have”54:03–54:17
  • “A lot of brow gels are very crunchy, very hard, very shiny, so they don't really look natural in the brows, whereas this one really does”54:19–54:26
  • “Or you can skip all of those layers and go in with one and it holds them into place really well while still adding that texture and those fibers”54:28–54:32
  • “I love this product”53:53–53:55
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
Andréa MatillanoAndréa Matillano362K subscribers
Eyebrow Cake Powder
Precision Eyebrow Pencil
4.2Precision Eyebrow Pencil
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
Brand note

NYX is the drugstore brand that shows up when creators want affordable, functional makeup with actual shade options. The Wonder Snatch Lifting Setting Powder gets the most talk — it's mattifying and smoothing, but the tiny .2 oz size makes it expensive per ounce, and some find it gives flashback or doesn't control oil all day. The brand's lip stains also get consistent love for longevity and precision. Overall, NYX is a solid go-to for budget-friendly basics, but you have to watch the value on some products.

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