Best Drugstore Makeup of 2025
Wet n Wild$6.39- “It's such a great dupe for the Milk Makeup Hydro Grip primer”▶ 0:57
- “I think it's kind of hydrating though at the same time, and once it is kind of set down, it doesn't feel sticky on the skin”▶ 1:03
- “I've yet to find a foundation, high-end or drugstore, that doesn't look great on top of this”▶ 1:13
- “I'm on the older side. I have a lot of fine lines and texture. I have dry skin, and I don't find this to dry out my skin”▶ 1:19
- “It's affordable. It's one of my favorite primers of this kind of category. It's really, really good”▶ 1:40
Maybelline$15.99Super Stay Up to 30HR Lumi Matte Foundationshade · 128- “I love this foundation. It works great on my more mature skin. It wears well”▶ 2:08
- “The shade is fantastic. I love when I have a foundation, especially from the drugstore, where the shade matches you just right”▶ 2:13
- “It looks radiant on your skin, but it's not dewy. It doesn't move around”▶ 2:32
- “I imagine this is a foundation that will work for a lot of different skin types”▶ 2:36
- “It's not too drying on my skin. Easy to blend. It's a little bit more lightweight”▶ 2:50
- “Great foundation. I really like this one. It's one of my most worn foundations throughout this last year”▶ 3:05
Maybelline$13.99Super Stay 24H Skin Tint + Vitamin Cshade · 220- “This is such a pretty foundation. It's a thick kind of cream. It has really good medium coverage”▶ 3:36
- “This one layers really well. Like if I start with one pump, and then I add just a tiny bit more in areas where I need it, it builds up really nicely”▶ 3:46
- “It's so creamy and hydrating that my skin really loves this foundation”▶ 3:57
- “Anytime I wear this foundation, I feel like I have an extra youthful glow to me”▶ 4:15
- “It's not so strong to where it's emphasizing all the texture on my skin”▶ 4:25
Photo Focus Dewy Foundationshade · Caramel- “This is my go-to mix-in foundation when I have a shade that is just a little bit too light for me”▶ 4:44
- “I don't think I found a foundation that it didn't mix well into”▶ 5:21
- “I use this so often. I actually need to replace it here pretty soon”▶ 5:25
- “On its own, this is a really pretty foundation”▶ 5:34
- “It just is not very long-wearing on me”▶ 5:42
Makeup Revolution$9.99Skin Silk Serum Under Eye Brightener & Concealershade · Light Peach- “This might be the product of 2025 if I was to crown one thing. It's definitely in the top five”▶ 5:52
- “It just makes my under eyes look so bright. It completely erases this little pocket right here”▶ 6:56
- “It's such a lightweight formula, but it just has so much pigment in it that you don't need to apply very much to get that brightening effect”▶ 6:40
- “Very hydrating”
- “It works perfectly for this little pocket right here to brighten up my eyes, which has been a game-changer for me this last year”▶ 6:56
- “I love the little massaging it gives my eyes as I'm applying it”▶ 7:30
NYX$11.00Buttermelt Bronzershade · 02- “Love these products. Love this formula. Great packaging. They're affordable. They're 10 bucks”▶ 7:52
- “It's just such a great bronzer. It has a slight rosy tint to it, which I love”▶ 8:08
- “It reminds me a lot of the Laura Mercier bronzer, which I also love”▶ 8:25
- “You could almost use it as a bronzer and a blush at the same time. It's beautiful”▶ 8:33
- “I just really think NYX knocked it out of the park with these Butter Melt products”▶ 8:44
NYX$9.39Buttermelt High-Pigment Blushshade · 06 for the Butter- “My favorite two shades is this one, number six for the Butter, which is a soft mauve. It's the one that I'm wearing on my cheeks today. It's lovely”▶ 9:05
- “Very pigmented”
- “They're so buttery and smooth, you can totally get them to work for you”▶ 9:22
- “They blend like a dream. They're just so lovely. I absolutely love them”▶ 9:32
NYX$9.39Buttermelt High-Pigment Blushshade · 09 Feeling Butter
Pretty Smart$9.98Tipsy Owl Illuminating Face Dropsshade · Golden Bloom- “Such a good underrated brand from the drugstore. Everything they offer, at least in my drugstore, is under $10”▶ 10:57
- “This one's fantastic though. It's our highlighter in golden bloom”▶ 11:11
- “I am wearing it on my cheeks today and it does pack some punch. Be warned. If you like a more natural highlighter, maybe this one's not the way to go”▶ 11:14
- “I love a good strong highlighter and this is one of the best from the drugstore”▶ 11:23
- “This one right here is supposed to be a dupe for I think the golden palette. It's called the Amber Glow”▶ 12:08
- “I love that there's an affordable alternative out there and I think the formulas of the Alter Ego ones are almost as good”▶ 12:38
- “I'm perfectly happy with these. They do such a great job and they're like a third the price”▶ 12:57
- “Her Daylight palette is supposed to be a dupe for the I Need a Nude palette, which is my very favorite Natasha Denona palette”▶ 12:11
ColourPop$14.00- “It is a repurchase palette for me that's been around forever from ColourPop”▶ 13:10
- “This is such a great neutral palette. It is beautiful”▶ 13:56
- “It's kind of brown, but they almost have a bit of like a pink shift in them”▶ 13:59
- “It's a palette that I feel like would look good on absolutely anyone regardless of what your tastes are”▶ 14:08
- “Go buy it again because it still is one of the best neutral palettes out there”▶ 14:26
ColourPop$14.00- “This one's fun. It's definitely different. It's a little bit more on the cool side”▶ 14:35
- “I feel like the formulas inside the Going Coconuts palette across the board are a little bit better”▶ 14:38
- “There are couple of the matte formulas in here that are a little bit stiff. You really have to work to get them to get them on”▶ 14:42
- “They're not bad. They're not patchy or anything. They just take a little”▶ 14:54
- “the color story of this one is fantastic”▶ 15:00
- “My number one mascara for the year is going to go to the Lash Extender from Elf. I love this tubing mascara”▶ 15:04
- “It's a little bit more of a dry formula. It goes on very quickly. Gives good length. It's not overly clumpy”▶ 15:15
- “It's very water resistant, which is a necessity for me”▶ 15:21
- “It also removes relatively easy”▶ 15:26
- “It does hold up to my very very watery eyes. So, I love this one. It's affordable”▶ 15:54
L'Oreal Paris$12.99
Profusion$6.44- “This mascara I think is like $2.98. It's from Profusion, which is a brand that is surprisingly a great brand considering they're like super low budget”▶ 16:16
- “This mascara really impressed me”▶ 16:31
- “It gives you this like almost like you're wearing false lashes effect because it's so heavy and thick”▶ 16:37
- “It gives your lashes the richest, darkest, thickest is incredible”▶ 16:51
- “It definitely started to run on me a bit. But, for $3, pretty impressive”▶ 17:22
Ardell$11.99- “I've been a long time fan of half lashes. I cannot stand full strip lashes”▶ 17:41
- “I love throwing on a half set of lashes cuz they're easy to apply. They're way more comfortable and they're just not too heavy”▶ 17:44
- “These I just discovered this year. They're a little bit thicker and more fluttery. They're going to give you a little bit more drama to your eyes”▶ 18:06
- “For a half lash that gives you that almost like a full strip lash effect, I highly recommend these. They're also super affordable”▶ 18:18
Lifter Linershade · Big Lift- “My favorite lip liner from this last year was from Maybelline. It is their lifter liner lip liner”▶ 3:15
- “Drugstore-wise, I think this is the closest formula dupe I found to the Charlotte Tilbury lip liners, which I absolutely love”▶ 21:16
- “They're very thicker and waxier, so they don't feather into the lines on your lips quite as much as some other formulas do. But they're also very long wearing. This one, too, is long wearing”▶ 21:24
- “The shade of this is so good”▶ 21:33
- “It actually looks a whole lot like Iconic Nude from Charlotte Tilbury. So good, more affordable than Charlotte Tilbury, but every bit as good”▶ 21:42
- “It's so good at overlining. It will stay. I'm wearing it on my lips today. Smudges well, sets down, and then stays there”▶ 21:48
- “You can top it with any lip gloss or lipstick and it looks amazing with on underneath anything. It's so so good. I love this”▶ 21:58
Profusion$4.99Dreamy Lip Plumpshade · Pretty in Pink
ColourPop$10.00Fresh Kiss Glossy Lip Balmshade · Cherry- “This is such a great dupe for the Summer Fridays lip butter in cherry, which I absolutely love. This one's just as good, the color is exactly the same”▶ 22:55
- “I have probably had this lip gloss in my purse more than any other product this last year, which says something. It's great. I absolutely love this one”▶ 23:02
Essence$4.97The Super Peptide Glossy Lip Treatmentshade · Coralized- “These are from Essence, super affordable”▶ 23:16
- “My favorite one is this one, which is the shade coralized”▶ 23:20
- “These are great. I would say both of these provide, I don't know, a 50% opacity, so they're semi-sheer, but they do give your lips some color”▶ 23:39
- “If you're just on the go and you need something to give your lips a little bit of color and shine, these are perfect for throwing in your bag”▶ 23:49
Essence$4.99The Super Peptide Glossy Lip Treatmentshade · Toffeetastic!- “I also have the shades toffytastic, which is more of like a brown-toned nude, kind of like Madeline from NYX”▶ 18:58
Essence$4.99The Super Peptide Glossy Lip Treatmentshade · Pinkified- “This one's also pretty. This is pinkified”▶ 23:31
- “The Elf Power Grip setting spray has been my most used this year. I'm almost out of this. So so good”▶ 23:54
- “Such a great sprayer”▶ 24:01
- “The mist, I mean, it is the finest mist I've ever gotten from a drugstore setting spray. It is microfine”▶ 24:15
- “It smells amazing. It sets my makeup beautifully. It's a little bit luminous and hydrating”▶ 24:19
- “If you are a setting spray person, this is such a good one from the drugstore and affordable”▶ 24:27
NYX$12.00Buttermelt Highlightershade · 05 Brightened Butter
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