The 18 BEST Makeup Releases Of 2025! 🏆
One/Size$34- “It's still the goat. It's still the best. This is the best mattifying primer according to me that I have tried”▶ 1:55
- “I will say I only use this where I am oily. So if you only have an oily T-zone like me, do not put this all over your face. It is very mattifying”▶ 2:06
- “I leave it on for 3 minutes. I try to move my face as low as possible and then I go in with foundation on top. I think it's absolutely amazing”▶ 2:22
Lancôme$32.00- “This has still been the best concealer that I've tried throughout this entire year. I have not found anything that is better than this. Still think this is the best one”▶ 2:31
- “I have a lot of fine lines under my eyes. The skin is not as plump as it used to be. Okay, I need something that has coverage, but it's not cakey, not thick, not too emolient because it just creases all over the place”▶ 2:53
- “This one is beautiful. It has a full coverage without being too cakey. It is very serum and gel-like, but still blends in like perfectly”▶ 3:28
- “You can set this with powder, but you don't need too much powder to set it and it doesn't crease throughout the day. Absolute holy grail. Cannot recommend this enough”▶ 3:37
Maybelline$15.99- “Can you see how much I've used this? I love this”▶ 4:45
- “This just look like your skin's been airbrushed”▶ 5:02
- “This just holds up so great. It doesn't settle into fine lines. It doesn't move around. It doesn't lift with your oils. It's just absolutely beautiful”▶ 5:24
- “And this is probably one of the best luminous foundations I've ever tried”
L'Oreal Paris$13.99- “It looked like a skin tint that had a dewy sheen to it without being dewy, without being glossy or glowy”▶ 5:46
- “This one is a light to medium coverage. It is very sheer”
- “This one doesn't break up. It doesn't lift. It doesn't get oily, but it still looks glowy”▶ 6:08
- “One of the best luminous foundations for a more oily combo skin that I've ever tried. I absolutely love this one”▶ 6:19
MAKEUP BY MARIO$48.00SurrealSkin Natural Finish Foundationshade · 8N- “This one is such a beautiful matte foundation. Again, it is liquidy and beautiful on the skin”▶ 6:50
- “Absolutely love it. Holds up beautifully. It is mattifying on the skin. It just looks again very just airbrushed on the skin”▶ 7:21
- “I think it's been absolutely beautiful. But I'm going to be honest with you, the two drugstore foundations, they're as good”▶ 7:31
One/Size$40Boucle Silk Airbrushed Talc-Free Finishing Powdershade · Medium Golden- “It is such a beautiful finishing powder, not a setting powder”▶ 7:52
- “You can use this all over your skin. This is enough to take down that slightly uh like not tacky, but like slightly like wet finish of a foundation when you're waiting for it to set down, but it doesn't look heavy or cakey”▶ 7:56
- “It doesn't look metallic or glittery, but it gives that like luminous sheen and aliveness to the skin”▶ 8:04
- “I think this like the luminous sheen on this one is just the perfect amount of luminous without being metallic”▶ 8:20
Milk Makeup$30.00- “This is the glowy primer for us. Me, I'm talking about me who wants to look glowy, but I don't want to be oily”▶ 8:45
- “This is the one when I want to be glowy cuz it grips onto your foundation. It doesn't make me look greasy”▶ 8:59
- “But this is a glowy primer for every skin type because it is first and foremost a gripping primer, but it has the artificial glow to it”▶ 9:19
- “I have been absolutely loving this one”▶ 9:41
MAKE UP FOR EVER$23.00HD Skin Perfecting Pressed Powdershade · 0.2 Lavender- “I love the idea of the Huda Beauty Lavender Powder, but it was too purple for me... This is more like a pale lavender and this is so brightening”▶ 10:07
- “I have it on my under eyes today and it's just it sets down your concealer. It doesn't look heavy or cakey”▶ 10:29
- “It doesn't like it helps your concealer from not creasing and it really brightens my under eyes. This is the perfect level of lavender”▶ 10:34
- “I've been using it every time since I've done my makeup. And I think that says something. I do really, really enjoy it”▶ 10:43
Givenchy$62.00
Morphe$17.00Cloudlight Soft Glow Veil Finishing Powdershade · Sunrise- “The Morphe one is pretty similar to the one from one size. Again, if you want to save on some money, maybe try this one instead. I think it's beautiful”▶ 12:02
- “It just gives a beautiful like blurring but still glowing effect to the skin”▶ 12:21
- “There is a little bit of sheen to it, but you can also tell it's not sparkly or metallic or shimmery in any way. There's just a natural glow to the product”▶ 12:51
One/Size$34- “First time I used this, I was not convinced. I was like, you know what? This is fine. This is not for me”▶ 13:05
- “I rarely rarely change my mind about products. My first or second impression is usually my last impression as well. That's usually how I feel about a product, but this one I've almost done a 180 with it”▶ 13:15
- “This is not a setting spray or like a it's not the last step of our makeup, but this is almost always an in between step in my makeup because again, oily T-zone use a lot of like powders and this sets down your powders”▶ 13:32
- “Dare I say better than MAC Fix Plus. Yes, I said what I said, don't show up at my house with Pitchforks, but I love this more than MAC Fix Plus”▶ 13:45
- “But this one to melt powders, it is so good”▶ 14:10
Moira$7.89Love Steady Liquid Blushshade · 05- “I used this in a video and I was so impressed”▶ 14:40
- “This is a highlighter blush like hybrid. I do not need to add any highlighter unless I really want to bump up my cheekbones after using this one. It is beautiful”▶ 14:52
- “The color is beautiful, easy to blend out, easy to work into the skin”▶ 15:13
- “This is such a good formula and the price tag. Are you kidding me? This is such a good formula”
ColourPop$10.00Weightless Liquid Blushshade · Glowy / Perfect Peach
ColourPop$10.00Weightless Liquid Blushshade · Glowy / Citywalk- “Beautiful shades. Love this formula. I really hope they come out with even more”▶ 19:17
- “I just feel like the liquid cheek products from ColourPop have really been great this past year. I've really really been enjoying it”
- no stillColourPop$12.00
- “The liquid highlighter, especially the two that they released with the Tangled collection, these are top of the top. Absolutely beautiful”
- “This is probably the best collab item that ColourPop has released in years”
- “Colors are beautiful. It is a like a gold pink iridescent highlighter that has more of a clear base”
- “Pretty much a dupe, but in a liquid form. Love them. Love them. They're amazing”
Natasha Denona$42.00- “These are quite possibly the best formulation that Natasha Denona has in her entire range right now. These duos are incredible”▶ 17:05
- “They have a shimmery side and they have a non-shimmery side. You can use them on their own or mixed together”▶ 17:17
- “They do not lift makeup. They look beautiful on the skin. They look fresh and dewy without being like greasy, but they are not fly paper makeup”▶ 17:25
- “This is quite honestly a fantastic cream blush formulation”▶ 17:31
L'Oreal Paris$9.99- “This is a cream stick highlighter. And they have it in two formulas. One that is Le Glow that is more of a wet look glow on the cheeks”▶ 17:54
- “The Le Glow is beautiful”
- “Le Glass. If you watched my highlighter declutter, it's already live on my channel. Literally jeted that into the sun. Absolutely hate that one. Le Glass is stick city. It is like fly paper makeup”▶ 18:12
NYX$11.99- “I decluttered 50% of my highlighter collection and I still kept three of these. I think that tells you everything you need to know about this formula. Absolutely beautiful formula. Really, really love it”▶ 19:07
- “This purpley one is their more topper formula. When you buy it in store, there's a sticker on it that says this is a sparkle topper. This one has more sparkles to it”▶ 19:22
- “But this is a great formula. And if you are shopping at the drugstore and looking for a powder highlighter, I do recommend these”▶ 19:30
NARS$42.00Light Reflecting Luminizing Powdershade · Heavenly- “These are just so incredibly beautiful on the skin. It is just very intense, high shine, 2016, but make it modern”
- “It doesn't look like a strip on your skin, but they have that high shine”
- “You can wear a little, you can wear a lot. It just incredible formula, quite honestly”▶ 20:21
- “I really really love these. This is a great a great formulation”
- no stillNARS$42.00Light Reflecting Luminizing Powdershade · Electra
- “These are just so incredibly beautiful on the skin. It is just very intense, high shine, 2016, but make it modern”
- “It doesn't look like a strip on your skin, but they have that high shine”
- “You can wear a little, you can wear a lot. It just incredible formula, quite honestly”
- “I really really love these. This is a great a great formulation”
Valentino$42.00- “I was sent three of these in PR and I was so obsessed that I bought the fourth one myself. There are four different colors, and I own all four colors”▶ 21:12
- “Love these. I've been traveling with these. I've been wearing these”▶ 21:31
- “These have a sheer color. They're a stick that isn't goopy on the lips. You can build it up if you want to, but it doesn't get like goopy like some of those like glow sticks are”▶ 21:35
- “This formula holds together on its own. Been traveling with these, having these in my purse. Have not been melting like some of those Click Sticks do”▶ 21:52
- “They're just an amazing formula that looks so good on the lips. And these with a lip liner has been my travel companion of this entire year. I love them. They're so beautiful. They're incredible”▶ 22:01
Rare Beauty$19.00Positive Light Luminizing Lip Glossshade · Beam- “These glosses are beautiful. They feel like a balm on the lips. They're very glass-like and beautiful”▶ 22:24
- “They feel very nourishing on the lips. They're not heavy. They're not gritty, but they have a beautiful shimmer to them”▶ 22:31
- “This formula amazing. Best lip formula that Rare has ever done. I 100% recommend them”▶ 22:53
- “They feel wonderful. They have a nice longevity. They just look and wear beautiful. And I have nothing but good things to say about this”▶ 23:05
NARS$32.00- “They released five new colors this year. Beautiful. I saved all five colors in my like declutter”▶ 23:15
- “These two formulations are the best lip gloss formulations I have tried at Sephora and both of them I tried this year. Fantastic. Absolutely love them”▶ 23:29
- “Again, they feel like a balmy, watery balm on the lips. They have a nice longevity even though being a gloss that's not sticky or goopy on the lips”▶ 23:34
- “They are semi sheer. We can add more. They definitely have a distinction between all the colors that I've tried. And they just look and feel wonderful on the lips. Absolutely an incredible formula”▶ 23:47
Sleepy Tie$29.99Sleepy Tie Originalshade · Medium- “This is a heatless curl for your hair that is, I would say, close to failproof”▶ 24:22
- “It's silk. It's going to keep your hair protected. It's going to give you beautiful curls while you're sleeping, but still not having that big weird contraption”▶ 25:01
- “It's not in the way when you're sleeping. It's very comfortable. There are no clips or anything digging into your hair. Really easy to apply”▶ 25:19
- “And in the morning, you just take it out and your hair is beautifully curled”▶ 25:30
- “I curl my hair with a curling iron once a week. And then I preserve my curls for a full week just using this one. That's all I need”▶ 25:35
- “This is a game changer. Absolute game changer. I cannot recommend it enough”▶ 25:54
- “It has literally changed how I sleep, how I prepare my hair, how I make my curls last for as long as possible. It's just absolutely amazing”
- “I have literally put my hair up in this, went to the airport, got on the plane, got off the plane, pulled this out, used a little bit of dry shampoo, and my hair looks like I have gotten a blowout at a salon”▶ 26:24
- “I don't know what I was doing before I got this. It's such a good product”▶ 26:47
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