The BEST Makeup of 2025!
Nu Zero Cushionshade · Sand 25- “This is my go-to cushion if I want a satin matte finish, medium coverage, something that doesn't look dry on my dry skin at all, and just looks so beautiful throughout the day”▶ 0:34
- “It's long-lasting. It never fails me, and it's just one that I always go to because I know it will look good”▶ 0:44
- “This one was a 2024 favorite, and also a favorite from many years before that as well”▶ 0:50
- “It's just foolproof and I really like to bring this with me traveling as well because it just lasts very well in any sort of climate and as a cushion foundation”▶ 0:54
- “There is a little bit of fragrance in this. It has a subtle fresh scent, but I only notice it when I'm initially applying it. I don't smell it on my face throughout the day, so that doesn't really bother me”▶ 1:04
Cicamanu Serum Cushionshade · 25N Ratan- “This is glass skin in a cushion”▶ 1:32
- “If you want to look like you are super glowy, hydrated, dewy, your skin's just so radiant and quenched, this is the one to go for”▶ 1:37
- “It makes my skin look so hydrated and quenched and just never looks dry”▶ 1:50
- “This cushion is made for dry, sensitive skin, which I have. So, it really is just such a perfect match”▶ 1:53
- “This is a skincare makeup hybrid, so there's a lot of hydrating ingredients in there and soothing ingredients like seeker extract, which I absolutely love and I incorporate in my skincare routine all the time”▶ 2:00
- “Very soothing and calming for redness, irritation”▶ 2:11
- “The cushion feels really soothing when you put it on and has a lovely cooling sensation”▶ 2:17
- “It is very very lightweight. You won't feel like you're wearing anything at all”▶ 2:23
- “Works great on my dry, sensitive skin”
- “This cushion also does a superb job at color correcting redness”▶ 2:38
- “I fell in love with it the first time I put it on my face”▶ 3:02
- “I will say there is one caveat with this in that it's not very longwearing if you don't set it. So, this cushion doesn't set down at all. and it will transfer very easily if you just touched your face”▶ 3:03
- “I recommend setting this with a powder to ensure that it doesn't move throughout the day”▶ 3:22
- “This is just a wonderfully radiant glass skin cushion and I really enjoyed using it this year”▶ 3:28
Urban Decay$40.00Face Bond Self Setting Waterproof Foundationshade · 13 Light Medium Cool Olive- “This is easily the most longwearing foundation in my collection. Once you put it on, it is not budging. It's not going anywhere. It is waterproof, sweatproof. That coverage is not going anywhere, and it will look flawless for the whole night”▶ 3:32
- “I took this with me to a wedding in Cyprus. It was really hot. I did my makeup at 12:00 p.m., I think. Wedding started at 5:00, went on until way past 1:00 a.m. in the morning. And through that all, this foundation did not budge”▶ 3:48
- “My skin looks beautiful and flawless without looking dry”▶ 4:02
- “Now, this does give a natural matte finish, and I was quite surprised about how much I liked it because usually, as someone with dry skin, I don't go for matte finishes, but this one really, if you prep your skin well, make sure it's really hydrated, it doesn't look dry”▶ 4:06
- “What really drew me to this foundation initially is this self-setting technology that it has”▶ 4:18
- “It gives a lovely velvety natural matte finish like you have just powdered very softly. It doesn't look dry. And when you touch your skin, it does feel like a soft powdery matte texture”
- “This has a buildable medium coverage, which I love”
- “No fragrance, doesn't smell like anything”
- “This foundation has this really fine needle tip applicator, which is so neat. I absolutely love it. I think it's genius”▶ 4:13
- “But that needle tip is just so wonderful for controlling how much foundation comes out. You're not going to end up with a mess. You're not going to end up with product wastage because you can really easily control just how much comes out of it and it's just so good”▶ 5:48
Urban Decay$33.00Stay Naked Quickie Concealershade · 50WY- “This is just a fantastic full coverage concealer that covers all my blemishes and PIE without looking really heavy, matte, or cakey”▶ 6:09
- “This honestly works really well and when I first used it, I was so surprised at how natural it looked. It gives a very natural matte finish, which is not what you would typically associate with a full coverage concealer”
- “You need such a tiny amount of it”▶ 6:29
- “This concealer is the least creasing concealer I've ever used under my under eyes”▶ 6:45
- “I have these two lines that usually concealer will always gather in. Even if I set it with a powder, but this one, even if I don't set it with a powder, and I wear it all day, I'm talking more than 12 plus hours, there will be the most minimal, slightest, tiny amount of creasing. Otherwise, it looks flawless”▶ 6:49
- “And this concealer, I find, is one that sets well by itself. I don't need to go over with a powder. It's not going to budge. It's very, very longwearing”▶ 7:10
- “All in all, it is just my go-to for when I need to cover blemishes or marks”▶ 7:18
Stay Naked Correcting Concealershade · 40NY- “I would say, is actually my number one concealer. But it is sadly discontinued”▶ 8:00
- “This is just a phenomenal concealer. It gives very solid medium coverage. It never looks dry on my dry skin, even throughout all the seasons”▶ 8:05
- “I don't need to do any kind of special base prep at all. I can just whack it on and it looks so beautiful”▶ 8:15
- “It's a rich creamy texture that just blends out really nicely”▶ 8:21
- “Works really well on the under eyes and also spot concealing. It's just foolproof for me”
- “I really, really love it and I'm sad that I can't get it anymore after I finish using this one”▶ 8:34
- “It's just wonderfully creamy, effortless, looks really great on dry skin, and so I'm quite sad that it is discontinued”▶ 8:50
The Saem$14.63Cover Perfection Triple Pot Concealershade · 01 Correct Beige- “This is just so convenient to use, which is why it's one of my consistent favorites”▶ 9:04
- “So, there is a concealer and two color correctors in it. A peach color corrector and a green color corrector”▶ 9:09
- “I use this all the time when I am traveling because it is just so convenient. I don't have to carry separate color correctors or concealers”▶ 9:14
- “The peach works really well under the eyes to color correct any gray or sort of bluey darkness. And then the green works really well to color correct any redness”
- “If you work in thin layers and use a very small amount of product, this works brilliantly for spot concealing”▶ 9:37
- “This also gives a pretty natural matte finish”▶ 9:42
NARS$45.00Light Reflecting Pressed Setting Powdershade · Crystal- “This is just brilliant. I absolutely love this little guy”▶ 10:05
- “This is a very lightweight setting powder that is just going to lightly set, not add any color or coverage, doesn't mattify at all, but adds this lovely subtle, glorious sheen to the face”▶ 10:12
- “I really enjoy using this when I don't want to change the finish of the base product that I have on”▶ 10:31
- “It works really well on my dry skin, never looks dry, and just gives that perfected sheen look to it”▶ 10:50
- “It very much gives a pretty undetectable finish, say for that slight sheen when it catches the light or when you turn your face. It looks very, very beautiful on and I still reach for it a lot this year”▶ 10:54
Maybelline$11.99Fit Me Matte + Poreless Powder Foundationshade · Translucent- “This is the one that I reach for when I want a bit more mattifying, more smoothing, but at the same time, I don't want it to look heavy or dry on my dry skin. This ticks all the boxes”▶ 11:14
- “It mattifies really well without making it look flat or cakey”▶ 11:23
- “I can touch this up, reapply it without it looking heavy. It adds this gorgeous smoothing blurring effect”▶ 11:29
- “This really did surprise me with how much I love it because I don't usually gravitate towards matte finishes, but when I want a smooth effect, this does a really great job”▶ 11:38
- “The texture of the powder itself is very lightweight as well and super smooth. When you put your finger in it, it feels really silky. Lovely quality”▶ 11:49
Artclass by Rodin Shadingshade · 01 Classic- “I have had this for years and it still performs very well. It hasn't changed in quality at all”▶ 12:04
- “This is a wonderfully natural, easy to use contour powder”▶ 12:09
- “I absolutely love this contour powder. It is my go-to”
- “It gives me a really natural contoured finish. It blends out super easily”▶ 12:27
- “It's just the right amount of pigmentation where it's not too pigmented, but it doesn't give me nothing either. It's really easy to build up and it doesn't look heavy at all on the skin”▶ 12:31
- “Very smooth, easy to work with powder formula”▶ 12:45
Rare Beauty$24.00Soft Pinch Liquid Blushshade · Virtue- “These are super wonderful and so easy to work with”
- “The dewy finish, as the name implies, gives a lovely glowy, radiant look to the cheek”▶ 13:04
- “It looks really healthy, glowy, really beautiful on the cheek”▶ 13:15
- “And these are also quite pigmented, so you only need to use maybe one or two drops depending on how strong you like your blush to be. So, they will last a very long time”▶ 13:21
- “They also blend out incredibly easy as well. And you'll be able to see in the demo that they just shear out onto the face really, really easily. They blend into the skin seamlessly and just look really beautiful”▶ 13:31
- “This formula also dries down, so you don't have to worry about it feeling wet on the face. It's not completely transferproof, but if you just lightly touch your face, it's not really going to come off. So, I do find these to be very longwearing”▶ 13:41
Rare Beauty$24.00Soft Pinch Liquid Blushshade · Beloved- “These are super wonderful and so easy to work with”
- “The dewy finish, as the name implies, gives a lovely glowy, radiant look to the cheek”
- “And these are also quite pigmented, so you only need to use maybe one or two drops depending on how strong you like your blush to be. So, they will last a very long time”▶ 33:24
- “They also blend out incredibly easy as well. And you'll be able to see in the demo that they just shear out onto the face really, really easily. They blend into the skin seamlessly and just look really beautiful”
- “This formula also dries down, so you don't have to worry about it feeling wet on the face. It's not completely transferproof, but if you just lightly touch your face, it's not really going to come off. So, I do find these to be very longwearing”
- “But this year, I've really enjoyed Virtue and Beloved. These two came in a limited edition Christmas set, I think, from last year. Beautiful tones, beautiful formula. Just really enjoyed using them this year as well”
Pure Blushed Sunshine Cheekshade · Milktea Coral- “This blush just gives the most gorgeous blurred soft matte look onto the face. It really makes your skin look like a porcelain doll. It is very very beautiful”▶ 14:22
- “It gives a lovely matte finish. There's a very slight sheen so it doesn't look flat on the face, but it also doesn't look dry at all”▶ 14:30
- “When I'm after that soft, blurred finish on the cheeks, this is the one I go for”▶ 14:40
- “This gives the most incredible blurred matte finish on the cheeks. It doesn't look dry. It doesn't look heavy. It just looks so smoothing”▶ 14:54
- “And this is quite a pigmented, putty, jiggly texture. So, you only need a very small amount. blends in effortlessly, looks beautiful”▶ 15:05
- “It's great also for a cohesive sort of monochromatic look if you use it both on your lips and your cheeks. It's just beautiful and also incredibly adorable in packaging”▶ 15:16
NYX$13.00Thick It. Stick It! Brow Gelshade · 08 Black- “This one is actually empty now. I did finish it this year, but it lasted a crazy amount of time, which is wonderful considering it is an affordable drugstore product”
- “This just works really well to lightly fill in my brows. There's a medium hold to it. It's got the perfect level of pigmentation. It doesn't deposit too much color on the brows and just fills them in really naturally whilst also thickening them”▶ 15:49
- “Just a solid foolproof brow mascara”▶ 16:01
Benefit Cosmetics$28.00Gimme Brow+ Volumizing Eyebrow Gelshade · 4.5- “I really get the hype with this actually. It is a high-end price tag, but it performs really well”▶ 16:08
- “Works really well to thicken, add volume to the brow. Has a bit more of a stronger hold than the NYX one, but it doesn't make the brows feel really crunchy or heavy in any way, which I like”▶ 16:12
- “My brows still feel like normal brow texture when I use this. Fills in the brows really nicely whilst holding them in place, and it's not too pigmented, so my brows don't look crazy”▶ 16:21
- “It's very quick and easy to use, just a solid brow gel”▶ 16:33
Urban Decay$23.0024/7 Glide-On Waterproof Eyeliner Pencilshade · Whiskey- “It is my go-to pencil eyeliner. It's waterproof, long-lasting, doesn't smudge on me”▶ 16:41
- “It's very creamy and glides on without tugging. It's pigmented, but you can blend it out really easily if you want a softer wing, which I do pretty often”▶ 16:45
- “Whiskey is such a lovely brown shade, very rich, but not too cool or warm”▶ 16:56
Judydoll$11.99Ultra-Fine Liquid Eyelinershade · Medium Brown- “This is a new favorite for this year and it is so so good”▶ 17:07
- “The nib of this is so fine, so you can create a really thin line with so much precision with ease”▶ 17:13
- “I love how much control the fine tip gives you, especially when you have a smaller lid space like I do”▶ 17:18
- “I absolutely love this. It's waterproof, doesn't budge, lasts all day. Really fantastic”▶ 17:26
Judydoll$17.993D Curling Eyelash Iron Mascarashade · 01 Black- “Just my absolute favorite mascara of all time”▶ 17:55
- “holds my curl all day without dropping at all”▶ 17:58
- “Thickens the lashes without giving that spidery, really clumpy look”▶ 18:00
- “This also doesn't smudge on me at all, which is a problem I've had with other than mascaras in the past where they always just smudge on the lower lash line. No raccoon eyes to be had with this one as it is also waterproof”
- “So, it lasts beautifully on my eyes all day”▶ 18:22
- “This also has an interesting metal wand with no bristles compared to a traditional mascara wand, but it works really well to coat the lashes”▶ 18:24
rom&nd$32.40Better Than Paletteshade · 02 Mahogany Garden- “This palette is just so easy to work with”▶ 19:07
- “It's got these beautiful warmer leaning muted brown tones that I can really easily use for that soft diffused natural look”▶ 19:09
- “Mattes are easy to work with. They blend out really easily and look very smooth on the lid”▶ 19:19
- “These are a buildable K beauty formula, so you're not going to get super rich pigment off the bat, but I find that to be really easy to work with. And if you're a beginner, you'll probably really enjoy that, too”
- “The range of textures in this palette is also just really fun to work with”▶ 19:41
- “I find myself continuously reaching for the sheer sparkly topper shadows. I just really like them. I think they add this gorgeous textured sparkle to the lid whilst also being really thin”▶ 19:46
Dasique$29.00Eyeshadow Paletteshade · 11 Chocolate Fudge- “I was really impressed with the quality of this palette”▶ 24:03
- “The mattes are really smooth and velvety, super silky feeling. They just glide on and look really smooth on the lid whilst also being very easy to blend out”
- “They layer beautifully for more depth. They're not chalky at all”▶ 24:17
- “Compared to the Romand palette that I mentioned earlier, these are a little more richly pigmented. I'd say they have more oomph to them, but they still blend out really easily for those soft K beauty shadow looks like I've got on today”▶ 24:18
- “The shimmers also have a little bit more heft to them compared to the Rand palette. The shimmers are gorgeous and they have a more textured shimmery finish that again have that sparkly kind of finish, but these ones have a bit more of a color base than the remand ones”▶ 24:33
- “I love the warm, rich, chocolaty shades that are in here. They really flatter my skin tone. And it's just a really easy palette to work with. It's beautiful. I don't need to think too much about it. I can just whack it on, blend out the shadows in seconds, and it looks really pretty”▶ 25:50
- “This one is the one that I go to when I want a bit more pizzazz and more rich pigment”
- “The color scheme I think is absolutely gorgeous. I love warm tones, bronzes, warm browns, oranges. I think they're just so gorgeous, especially around this autumn winter season”
- “And Natasha Denona's eyeshadow formula is phenomenal. One of the most popular eyeshadow brands out there, I think, and for good reason”▶ 26:50
- “Her mattes are so rich and pigmented, but easy to blend out”▶ 26:58
- “As a western brand, you're going to get far more pigment right off the bat from these eyeshadows than the K beauty brands. And this works really well if you want a more dramatic look or you just prefer more pigmented eyeshadows”▶ 27:00
- “The mattes are pigmented, but they blend out super easily. They're really soft and easy to work with. You just need to be a little bit lighter handed when you dip into the pan. But they just look beautifully smooth on the eyelid”▶ 27:19
- “I also really enjoy the range of textures that you get in this eyeshadow palette. There's beautifully impactful intense high shine metallic foiled shimmers. There are more sort of regular less foiled shimmers. There are gorgeous duo chromes in here”▶ 27:33
- “The quality is just phenomenal, and I really enjoy the shade selection. So, this is why this is one of my top palettes of 2025”▶ 28:05
PAT McGRATH LABS$48.00Skin Fetish: Divine Glow Highlightershade · Golden Nectar- “The highlighter is one of the most silkiest powders that I've ever put on my face or felt with my finger”▶ 0:00
- “The texture of this highlighter is so smooth and silky, so lightweight. When you put your finger into it, you just need to do the slightest touch, the slightest grays, and it picks up a lot of product”▶ 29:35
- “The texture is just superb, and the way that it applies on the face is just as smooth as the way it feels”▶ 29:50
- “The glow is just beautiful. This is a high impact highlighter. If you apply more, you will look like you are gleaming from outer space. It is really, really beautiful”▶ 30:05
- “You can also shear it out. If you apply a smaller amount, it blends out really beautifully uh really seamlessly into the skin. It doesn't look very powdery at all”▶ 30:15
- “And I find that for a highlighter, it really doesn't emphasize texture”▶ 30:26
Milani$32.99Color Statement Liplinershade · 09 Spice- “I absolutely love this shade. It's a really warm sort of terracotta brown. Looks really good with the warmer lip shades I like to wear”▶ 31:14
- “This is a classic wooden lip pencil, so very blendable, creamy, no dragging at all”▶ 31:22
- “I really like this for softly contouring the lips”▶ 31:28
- “Super blendable. I can really easily diffuse it so that it looks like a nice soft natural contour”▶ 31:56
- “As a wooden pencil, this doesn't set down. It's not going to become transferproof. But despite that, I still find it to be pretty longwearing”▶ 32:01
- “Just a really solid, beautiful, affordable lip liner”▶ 32:30
Lip Contour 2.0 Automatic Matte Lip Pencilshade · Sandy Beige- “Now, this one is a gel lip pencil. So, this one sets down, becomes transferproof, budge proof, and is super longwearing. Even after your lipstick wears off, your lip liner will still be intact”▶ 32:40
- “I feel like Huda Beauty's lip liners are very well talked about and well regarded in the community, and I can see why. These just work so well”▶ 32:49
- “I love the way that this lip pencil just absolutely glides onto the lips. There's no dragging. It's really smooth. It's very pigmented, so you don't really need to go over it more than once”▶ 33:18
- “This Sandy Beige shade works really well as a cooler toned beige shade to contour my lips. It looks very natural and works with a lot of my lip colors”▶ 33:30
Charlotte Tilbury$37.00Matte Revolution Lipstickshade · Walk of No Shame- “I have absolutely loved reaching for this russet red colored bullet lipstick this year”▶ 34:28
- “I've often also dabbed this on the cheeks for a cohesive lip and cheek look. It works really well for that”▶ 34:32
- “The formula of this is really comfortable to wear. I would say that it leans more like a creamy satin than a true matte”▶ 34:38
- “It feels really moisturizing and creamy on the lips. It's not drying at all”▶ 35:10
- “My lips still don't feel dry even after wearing it for 9 plus hours. It doesn't make my lips look dry and crusty either. So, I love this lipstick”▶ 35:44
- “The only slight thing I would say that I don't love so much about it is the scent. It has a pretty prominent vanilla scent. So, it's sweet. I don't like the scent, but it doesn't give me a headache and it doesn't make me feel nauseous, so I still just wear the lipstick anyway”▶ 35:53
Lisa Eldridge$36.00True Velvet Lip Colourshade · Velvet Dragon- “This one, I dare say, is it maybe one of my favorite red lipsticks of all time”▶ 36:14
- “Velvet Dragon is a gorgeous warm orange toned red lipstick and I think it is absolutely gorgeous”▶ 36:17
- “This is the most reached for red lipstick in my collection. Whenever I want a bold statement lip, whenever I've got a party, a dinner, or when I'm just out and about and I want a bold lip color, this is the one that I go for”▶ 36:26
- “Unlike the Charlotte Tilbury one, this one is more of a true matte finish. There is a very slight sheen to it. So, it's not flat, but it does look very matte on the lips”▶ 36:40
- “This is a little more drying and a little less comfortable to wear than the Charlotte Tilbury ones. But a plus side of that is that these lipsticks are very longwearing because of that more matte finish”▶ 36:56
- “This formula is also very richly pigmented, one swipe pigmentation”▶ 37:29
peripera$11.99Ink Mood Glowy Tintshade · Yakqua Mul 20 Brown Yaka- “This is just such a wonderful, beautiful, glossy lip tint to wear”▶ 40:18
- “It stains the lips really well and evenly. It lasts well throughout the day”▶ 40:24
- “The gloss looks really juicy on the lips, and the texture of it is really comfortable and lovely to wear”▶ 40:28
- “That medium thickness gel texture just really adheres to the lips, and it feels like it hugs the lip when you're applying it. Super comfortable to wear. Looks beautiful on the lips”▶ 40:32
- “The initial sheen and gloss does eventually wear off, but because the product stains your lips, you still have that beautiful color underneath, very evenly stained, even after that initial gloss wears off”▶ 40:42
- “The only slight thing that I don't love about it is the scent. It does have quite a sweet dessertlike scent. I would prefer it if it didn't have any scent at all, but the scent doesn't make me feel nauseous or give me a headache. So, I sort of overlook that because the product itself is so gorgeous”▶ 40:56
- “This is just a fantastic staining glossy lip formula and I reach for it a lot”▶ 41:12
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