- “This is a gorgeous formula”5:56–6:02
- “It definitely has more pigment to it than Covergirl”6:12–6:18
- “It's so lightweight and blends so easily, and then stays in place well throughout the day”6:18–6:23
- “It almost performs like a cream, but has more of that natural finish that you would typically get from a liquid”6:23–6:28
- “There is a very soft glow to the skin, so really flattering”6:30–6:35
- “It's not, again, overly glowy, shiny, greasy”6:32–6:38
- “It looks beautiful on the skin, wears really well throughout the day”6:38–6:44
- “I'm just impressed by the formula, honestly”
- Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
ColourPop
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- “This is a creamier liquid bronzer. So, definitely a little bit thicker than CoverGirl”7:39–7:45
- “It absolutely has more pigment”7:45–7:50
- “This does give a slight glow to the skin, but again, not like a shimmery glow, not a greasy glow, just a very pretty natural glow”7:57–8:03
- “It blends out so easily”
- “It lasts really well on my skin”
- “I just think the undertone is really nice”
- “If you have a similar skin tone to me and you're looking for a bronzer that doesn't lean too too orangey, I think you'll really like West Beach”9:07–9:15
- Source: New drugstore makeup releases for 2026 - May 11, 2026
- “I feel like if you're the second one to do something, you got to do it better. And unfortunately, I like the Elf one better”0:42–0:46
- “Quickly become one of my favorite bronzers”0:47–0:51
- “I love how easy this is to work with”0:49–0:55
- “This reminds me of like a serum formula, the way that it like melts into the skin so easily”0:53–0:57
- “It's also a little bit more on the sheer side, so again, that makes it really easy to work with but it builds up and you can make it look pretty intense”0:57–1:00
- “Honestly has a very similar formula to the Rare Beauty Liquid Contour”1:04–1:07
- Source: Best drugstore makeup under $10 - May 17, 2026
Brand note
ColourPop is the budget-friendly brand that keeps showing up for brows, cheeks, and lips. The Brow Boss 24HR Lifting Brow Gel is the clearest anchor — creators consistently call it a solid hold without crunch, often comparing it favorably to pricier options. Their liquid blushes and glossy lip balms also get attention, though the balm has mixed feedback: some love the moisture and shine, while others find the taste and oily feel off-putting. If you want reliable, low-cost staples and don't mind occasional formula quirks, ColourPop delivers.
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