ColourPop

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Brow Boss 24HR Lifting Brow Gel"My favorite brow gel from the drugstore is this ColourPop Brow Boss."$9.00

@shelbyannbell-l1r reviewing ColourPop Brow Pencil at 15:12 in a YouTube Shorts video

Brow Boss Pencil"I started using this when I started using the brow gel. And again, I just I really like this one."$13.00

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Brow Boss 24HR Lifting Brow Gel

4.9

“My favorite brow gel from the drugstore is this ColourPop Brow Boss”
“I never would have guessed, but I feel like that was really good way for me to try it unbiased and see that I liked it”6:31–6:36
“But if you're looking for a good affordable brow gel, probably the ColourPop one”6:40–6:42
Source: Full face drugstore makeup 2026: expensive look, budget price - Apr 9, 2026

Kayla Ryan751K subscribers

4.9Variant: Clear

“This one is by far the best one”
“I really enjoy the fact that this is more of a liquid wax texture, and it allows me to really put my brow hairs in place while they want to be more stubborn and droop down throughout the day”0:41–0:48
“This one for sure holds them up without being extremely crunchy”0:52–1:00
“I do it before my brow pen or pencil and as well as afterwards and it works wonderfully in both scenarios”0:57–1:06
Source: My current favorite beauty products I can't stop using - May 25, 2026

By Kristina Studio66K subscribers

4.8

“I love this brow gel so much. It's so good. ColourPop did their big one”4:41–4:49
Source: Grwm without editing the video - Mar 6, 2026

SHELBY ANN14K subscribers

4.8

“I was so surprised by how much I liked this”28:19–28:22
“I find that this actually holds my brows in place really well”
“It doesn't leave them feeling crunchy or hairsprayed into place”28:38–28:46
“This one almost gives like a softer, waxy, fluttery type of effect”28:46–28:53
“It looks really natural”28:51–28:53
“It gives my brows some texture, but they again are held into place really, really well throughout the day”
Source: Best drugstore makeup launches of 2026 so far - May 25, 2026

Andréa Matillano362K subscribers

4.8

“I love this product. I don't typically love a clear brow gel, but this one really impressed me”7:16–7:21
Source: New drugstore makeup releases for 2026 - May 11, 2026

Andréa Matillano362K subscribers

4.8Variant: Clear

“It's really, really good”
“If you like to kind of comb your brows up, lock them into place, it will definitely do that”13:20–13:27
“My brows are thin, I feel like they are kind of stubborn... the fact that this one can do it to me is pretty impressive”13:27–13:31
Source: Drugstore makeup under $10 that is so good - May 3, 2026

Andréa Matillano362K subscribers

4.5

“I like a small brush. This is my perfect eyebrow gel brush”7:38–7:46
“It is actually clear and it's so hard to find a true clear gel”7:54–7:58
“The hold is great”7:56–8:00
“My only gripe is that it has a shiny finish, I would say, or like it's just not a matte finish”7:58–8:06
“I probably will continue to repurchase this unless another brand comes out with something that I'm like interested in trying, but I think it's a great option at under $10”8:18–8:21
Source: Current beauty favorites for April and May 2026 - Jun 11, 2026

TheGarsowTwins15K subscribers

4.2

“Guys, I have the thickest, most unruly brows, so it means a lot if I really like a brow gel. And I really like this brow gel”0:49–0:56
Source: Full face drugstore makeup tutorial - Jun 9, 2026

Easy Makeup83K subscribers

4.2

“Another really good brow gel is the ColourPop Brow Boss 24-hour lifting gel”2:09–2:13
“This is a great Rare Beauty dupe”2:13–2:17
“It's a little bit thicker as far as the consistency compared to Ardell, but it does a nice job at keeping your brows in place, has a tiny brush, and you can really just brush and shape your brows exactly how you like”2:16–2:20
“This is a great product, and it's $9”2:27–2:32
Source: Best drugstore makeup top 3 in every category - Jun 6, 2026

juicyjas1.1M subscribers

“My first step of this routine is going to be my ColourPop Brow Boss Brow Gel”0:22–0:26
“This brow gel is only $9. Holds all of your brows in place for the entire day”0:23–0:31

SHELBY ANN14K subscribers

Brow Boss Pencil

4.2Variant: Brunette

“I started using this when I started using the brow gel. And again, I just I really like this one”10:15–10:20
“I like this one because it has a spoolie on the back as well”10:24–10:31
Source: Full face drugstore makeup 2026: expensive look, budget price - Apr 9, 2026

Kayla Ryan751K subscribers

4Variant: Soft Black

“The only other one that I really love that is very similar to the NYX Micro Brow is the ColourPop Brow Boss”1:22–1:27
“Compared to NYX, this one is a little bit softer”1:29–1:33
“It's not as pigmented”1:31–1:34
“You have to build it up a little bit more, but you can see that applicator is nice and precise, a little bit smaller, so you can do those tiny hairike strokes”1:33–1:36
“This is a great product, and it's $9”
Source: Best drugstore makeup top 3 in every category - Jun 6, 2026

juicyjas1.1M subscribers

MENTIONSVariant: Brunette

“ColourPop brow pencil in the shade brunette”15:12–15:16
Source: Grwm without editing the video - Mar 6, 2026

SHELBY ANN14K subscribers

Brand note

ColourPop is the budget-friendly brand that keeps showing up for brows, cheeks, and lips. The Brow Boss 24HR Lifting Brow Gel is the clearest anchor — creators consistently call it a solid hold without crunch, often comparing it favorably to pricier options. Their liquid blushes and glossy lip balms also get attention, though the balm has mixed feedback: some love the moisture and shine, while others find the taste and oily feel off-putting. If you want reliable, low-cost staples and don't mind occasional formula quirks, ColourPop delivers.

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