- “To me, this is perfect on days where I want a flawless look”12:51–12:58
- “If I want a little extra coverage, if I want my skin to look matte and smooth and I want it to stay that day all day long, I'll reach for this”12:55–13:00
- “You can really pack it under the eyes with like a velour sponge or you can use a fluffy brush to just set your face really well and it makes your skin look just extra smooth, truly flawless”13:03–13:08
- “I'm definitely a fan of this product”13:15–13:19
- Source: Best drugstore makeup products in every category - Apr 22, 2025
ColourPop
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Brand note
Affordable color cosmetics with pigmented, easy-to-use formulas.
ColourPop is a budget-friendly brand that delivers on pigment and wear, especially in its cheek and brow categories. The Brow Boss 24HR Lifting Brow Gel is a standout — it holds brows in place all day without a crunchy finish, and creators consistently call it a reliable, natural-looking option. The blush formulas (both liquid and stick) are intensely pigmented and blend easily, though they lean glowy and rich, so if you prefer a subtle flush, you might find them heavy.
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