- “I love these”
- “These are a watery lip stain. They feel super thin on the lips when I put them on”16:32–16:41
- “These are longlasting but very comfortable and not drying”16:47–16:53
- “I like that they came out with so many shades”16:50–16:57
- “This has been a standout launch from me for the brand this year”17:04–17:09
- “These do go on and look very glossy. It looks like a pigmented lip gloss. Super beautiful”17:09–17:16
- “They don't settle weird. They don't feather out on the lips”17:16–17:20
- “As the day goes on, that gloss will kind of wear away, but you're left with a really beautiful lip stain. I love that”17:20–17:24
- Source: 10 Best Drugstore Makeup Launches of 2025 - Dec 23, 2025
ColourPop
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- “Right off the bat, this is definitely more pink than I was expecting”26:09–26:16
- “It's not as hydrating as I thought it would be. It's kind of more of like your classic jelly stain”26:19–26:23
- “It dried down like pretty fast”26:23–26:27
- “For $9 and for the amount of product you're getting, I think it's really good”27:10–27:13
- “We're going to toast to ColourPop”27:13–27:16
- “I ate I drank um multiple meals and she's still there. The stain is still there”28:29–28:35
- Source: I tested overhyped new makeup with 7-hour wear test - Aug 2, 2025
- “This has a wet, creamy, whipped texture that is more comparable to CoverGirl than E.L.F., but it's a little bit thicker and less watery, which I think makes it even comfier”17:17–17:21
- “I'm not in love with the Doe Foot. I feel like it's just like too skinny and stiff”17:26–17:31
- “When I just apply this without blotting it, it's very pigmented and has a moderately glossy finish”17:35–17:42
- “After blotting, it transforms into having light to medium levels of pigment with a slight glow to the finish, which I think is pretty”17:42–17:45
- “It's definitely not after it. I mean, it's just kind of that classic thinner, drier lip stain feel, but maybe with a tiny bit of tack”17:52–17:56
- “This one doesn't last as long as CoverGirl, and I feel like it fades a little bit patchier than E.L.F”18:09–18:13
- “I feel like these are kind of just a pass for me because they don't do anything special for me that my other favorite lip stains and tints do”18:21–18:27
- Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Brand note
ColourPop is the budget-friendly brand that keeps showing up for brows, cheeks, and lips. The Brow Boss 24HR Lifting Brow Gel is the clearest anchor — creators consistently call it a solid hold without crunch, often comparing it favorably to pricier options. Their liquid blushes and glossy lip balms also get attention, though the balm has mixed feedback: some love the moisture and shine, while others find the taste and oily feel off-putting. If you want reliable, low-cost staples and don't mind occasional formula quirks, ColourPop delivers.
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