ColourPop

Affordable color cosmetics with pigmented, easy-to-use formulas.

ColourPop is a budget-friendly brand that delivers on pigment and wear, especially in its cheek and brow categories. The Brow Boss 24HR Lifting Brow Gel is a standout — it holds brows in place all day without a crunchy finish, and creators consistently call it a reliable, natural-looking option. The blush formulas (both liquid and stick) are intensely pigmented and blend easily, though they lean glowy and rich, so if you prefer a subtle flush, you might find them heavy.