- “This is one of the most beautifully volumizing mascaras I've ever used”34:14–34:18
- “I think this performs better than any volumizing mascara I've ever used at high-end”33:52–33:58
- “I would be lost without it”34:37–34:40
- “It's gorgeous and probably under $10”
- Source: The best makeup of 2025 - Dec 29, 2025
ColourPop
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Brand note
ColourPop is the budget-friendly brand that keeps showing up for brows, cheeks, and lips. The Brow Boss 24HR Lifting Brow Gel is the clearest anchor — creators consistently call it a solid hold without crunch, often comparing it favorably to pricier options. Their liquid blushes and glossy lip balms also get attention, though the balm has mixed feedback: some love the moisture and shine, while others find the taste and oily feel off-putting. If you want reliable, low-cost staples and don't mind occasional formula quirks, ColourPop delivers.
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