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@andreamatillano reviewing Essence Silky Blur Hydrating Concealer at 13:51 in a YouTube Shorts videoSilky Blur Hydrating Longwear Concealer"This one's going to be more ideal if you have dry skin, combo skin, normal skin."$5.99@morganturnermakeup reviewing Essence Soft Touch Butter Bronzer at 04:05 in a YouTube Shorts videoSoft Touch Butter Bronzer"This is a powder bronzer, but it doesn't really have any kickback and it blends in, as the name suggests, like butter into the skin."$5.99@tati reviewing Essence Flawless Skin Trio Loose Setting Powder at 01:16 in a YouTube Shorts videoFlawless Skin Trio Loose Setting Powder"$5. Three colors in here. There are three individual chambers and you can use one color at a time or mix all three colors or two colors together at once in the lid."$5.99tati mentioning Essence Soft Touch Bouncy Glow at 09:05 in their YouTube videoSoft Touch Bouncy Glow"Essence creates some of the greatest products."$5.99andreamatillano mentioning Essence Lash Without Limits Mascara at 33:33 in their YouTube videoLash Without Limits Tubing Extreme Lengthening & Volume Mascara"I love this formula. It is so inexpensive."$4.99@skylerreneee reviewing Essence The Super Peptide Glossy Lip Treatment at 01:50 in a YouTube Shorts videoThe Super Peptide Glossy Lip Treatment"This is like $4.99 and it's a very high quality lip balm formula."$4.99@skylerreneee reviewing Essence Soft Touch Bouncy Blush at 00:09 in a YouTube Shorts videoSoft Touch Bouncy Blush"This is quite literally five bucks and it is the softest, most buttery-est formula ever."$5.99andreamatillano mentioning Essence Lash Princess False Lash Effect Mascara at 07:36 in their YouTube videoLash Princess False Lash Effect Mascara Waterproof"The False Lash Effect is still one of my all-time favorite mascaras."$4.99@juicyjas reviewing Essence Stick Foundation at 00:10 in a YouTube Shorts videoFoundation Stick"This new Essence Stick Foundation is really good."$6.99andreamatillano mentioning Essence Cream Eyeshadow at 18:07 in their YouTube videoCream Eyeshadow"If you're looking for a more affordable option and you like a glow on the eyes, these are amazing."$5.99@slashedbeauty reviewing Essence Jelly Grip Hydrating Primer at 02:01 in a YouTube Shorts videoJelly Grip Hydrating Primer"When I need a little extra performance and wear time out of my makeup, I use their Jelly Grip Primer."$5.99@taylorwynn reviewing Essence Lip Oil at 16:54 in a YouTube Shorts videoHydra Kiss Lip Oil"It just gives you a little bit of color. Lots of shine. And the shine lasts."$4.99@juicyjas reviewing Essence Brighten Up Banana Powder at 07:32 in a YouTube Shorts videoBrighten Up! Banana Powder"This I do like, and it's a nice topper if you want to brighten or if you want to just set your under eyes with a very light shade."$4.99@juicyjas reviewing Essence Pure Nude Highlighter at 12:01 in a YouTube Shorts videoPure Nude Highlighter"This is my all-time favorite drugstore highlighter."$4.99@slashedbeauty reviewing Essence Bouncy Plump Smoothing Primer at 01:43 in a YouTube Shorts videoBouncy Plump Smoothing Primer"The bouncy plump doesn't really smooth the skin out as much as I would like."$5.99@juliaadamsmua reviewing Essence Satin Blend Gel Eyeliner at 11:10 in a YouTube Shorts videoSatin Blend Gel Eyeliner"Wo, that is so nice and blendy. And I'm smoking that out."$4.99@elm0zwrldyt reviewing Essence Contour and Bronzer Stick at 13:40 in a YouTube Shorts videoCONTOURING duo stick"This side it has very neutral contour slash bronzer in between color."$5.99@emilynoel83 reviewing Essence Lash Princess Volume Mascara at 19:53 in a YouTube Shorts videoLash Princess Curl & Volume Mascara"It really made my lashes look pretty thick."$4.99@carmelnicolebeauty reviewing Essence The Rose Edition Eyeshadow Palette at 07:54 in a YouTube Shorts videoThe Rose Edition Eyeshadow Palette"The metallics in here are beautiful, absolutely gorgeous, but the mattes are not up to a whole lot."$14.99@carmelnicolebeauty reviewing Essence Jelly Grip Eyeshadow Primer at 06:45 in a YouTube Shorts videoJelly Grip Eyeshadow Primer"It is a really nice eyeshadow primer and it is a little bit tacky but not too tacky."$3.99@carmelnicolebeauty reviewing Essence Poutline Soft Glide Lip Pencil at 39:11 in a YouTube Shorts videoSoft & Precise Lip Pencil"I feel like I found the most perfect lip liner shade."$2.99@itsbabykelz reviewing Essence Fix & Last 18H Long-Lasting Make-Up Fixing Spray at 00:01 in a YouTube Shorts videoFix & Last 18H Long-Lasting Make-Up Fixing Spray"For setting spray, we're back at Essence. These fix and last setting sprays, $4.99"$4.99@elm0zwrldyt reviewing Essence Fix and Lash Instant Matte Alcohol-Free Setting Spray at 24:33 in a YouTube Shorts videoFix & Last Instant Matte Make-Up Fixing Spray"The spray is like finer. I like how the other one feels more."$4.99@tati reviewing Essence Wow What a Brow Pen at 13:51 in a YouTube Shorts videoWow What a Brow Pen Waterproof"The texture of it is very powdery and I like that in a brow pencil."$4.99andreamatillano mentioning Essence Soft Baked Blush at 13:15 in their YouTube videoSoft Baked Blush"They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze."$6.99@bykristinastudio reviewing Essence Hydra Kiss Lip Tint at 27:24 in a YouTube Shorts videoHydra Kiss Lip Tint"I would categorize this as having medium to full pigmentation."$4.99makeupbynikkilarose mentioning Essence Makeup Slim Stick Matte Lipstick at 43:48 in their YouTube videoTHE slim STICK"It's a light pinky nude."$4.99@skylerreneee reviewing Essence Juicy Bomb Glossy Butter Balm at 00:05 in a YouTube Shorts videoJuicy Bomb Glossy Butter Balm"I know it's in the name, but that is really glossy."$4.99@andreamatillano reviewing Essence Mono Shadow Glitter at 23:19 in a YouTube Shorts videoExtreme Shine Volume Lipgloss"One of the best eyeshadow formulas at the drugstore."$3.99@angiehotandflashy reviewing Essence Stay & Play Gel Eyeliner at 15:41 in a YouTube Shorts videoStay & Play Gel Eyeliner"This is one of the creamiest richest beautiful brown gel liners, period, at the drugstore."$4.99@laura88lee reviewing Essence Hello Good Stuff Glow Serum Primer at 00:50 in a YouTube Shorts videoHello, Good Stuff! Glow Serum Primer"Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products."$5.99@carmelnicolebeauty reviewing Essence What the Length Extending Mascara at 16:14 in a YouTube Shorts videoWhat The Fake! Volumizing & Lengthening Mascara"This is a really good mascara."$4.99@carmelnicolebeauty reviewing Essence Brow Lift & Freeze Glue at 03:55 in a YouTube Shorts videoBrow Lift & Freeze Glue"There's one brow glue that I just find myself just choosing over and over and over again."$4.99@juicyjas reviewing Essence Jelly Grip Refreshing Aloe Spray at 13:45 in a YouTube Shorts videoJelly Grip Refreshing Aloe Spray"I think this is supposed to be a dupe for the Milk Makeup one."$5.99@laura88lee reviewing Essence Glow Like Honey Serum Spray at 03:14 in a YouTube Shorts videoGlow Like Honey Dewy Primer"It's just a glowy spray."$5.99@itsbabykelz reviewing Essence Baby Got Bronze Liquid Bronzer at 00:47 in a YouTube Shorts videoBaby Got Bronze Liquid Bronzer"Cream bronzer, we gotta go with Essence I've talked about these Baby Got Bronzes and their Baby Got Blushes, honestly, for so long."$5.99@carmelnicolebeauty reviewing Essence Mono Eyeshadow Glitter at 11:02 in a YouTube Shorts videoMono Eyeshadow Glitter"This is a stunning eyeshadow. It is very wet-looking."-@carmelnicolebeauty reviewing Essence Radiant Light Face Palette at 28:55 in a YouTube Shorts videoPure Nude Sunlighter Palette"I really do like this bronzer. It's kind of a luminous type bronzer, but it's not super luminous, but it's really beautiful."$14.95@juicyjas reviewing Essence Jelly Grip Under Eye Primer at 03:58 in a YouTube Shorts videoJelly Grip Undereye Primer Stick"This I've tried and I really like it."$4.99@andreamatillano reviewing Essence Line N' Stain! Tattoo Lip Liner at 29:59 in a YouTube Shorts videoLine N' Stain! Tattoo Lip Liner"This is such a good formula."$4.97@andreamatillano reviewing Essence Mono Shadow Pearly at 24:46 in a YouTube Shorts videoMono Shadow Pearly"They are equally beautiful just in a little bit of a different way."-@carmelnicolebeauty reviewing Essence Juicy Bomb Plumping Lipgloss at 41:00 in a YouTube Shorts videoJuicy Bomb Shiny Lip Gloss"Not plumping as in tingling, not at all. Beautiful."$2.99emilynoel83 mentioning Essence What a Tint Lip & Cheek at 15:54 in their YouTube videoWhat a Tint! Lip & Cheek Tint"It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places."$4.99@juicyjas reviewing Essence 8 Hour Matte Comfort Lip Liner at 12:46 in a YouTube Shorts video8h Matte Comfort Lipliner"It's a retractable ultra creamy formula."$3.99@carmelnicolebeauty reviewing Essence Bouncy Plump Hydrating Dewy Spray at 34:20 in a YouTube Shorts videoBouncy Plump Hydrating Dewy Spray"It doesn't really do anything for the longevity of my makeup, but it just gives me a little boost to the skin."$5.97@tati reviewing Essence Blend & Line Eyeshadow Stick at 06:18 in a YouTube Shorts videoBlend & Line Eyeshadow Stick"It's a $1.99. Go and grab this. Especially if you have green eyes or blue eyes."$3.99@andreamatillano reviewing Essence Drop of Sunshine Bronzing Drops at 05:26 in a YouTube Shorts videoDrop of Sunshine Bronzing Drops"I'm just going to mix in a little bit of the Essence Drop of Sunshine Bronzing Drops and just kind of blend that together on the back of my hand before applying it to my face."$5.99@drugstoremaven reviewing Essence Correct & Conceal under eye brightening concealer at 01:37 in a YouTube Shorts videoCorrect & Conceal under eye brightening concealer"I been reaching for this. I really enjoy it. It reminds me so much of the Tower 28 one. It's great for those natural makeup days, but if you have a ton to cover, this isn't going to give you that full, full coverage."$4.99@carmelnicolebeauty reviewing Essence Microblading Brow Brush Liner at 01:07 in a YouTube Shorts videoEyebrow Designer"This has become my new holy grail and it only retails for about 3.25 if you can believe that."$2.99@juicyjas reviewing Essence All About Matt! Fixing Compact Powder at 08:41 in a YouTube Shorts videoAll About Matt! Fixing Compact Powder"It's always so satisfying doing powder."$3.99@elm0zwrldyt reviewing Essence Art Gallery Eyeshadow Palette at 06:45 in a YouTube Shorts videoThe Art Gallery Eyeshadow & Eyeliner Palette"This black eyeshadow I can already tell is going to be a little bit gray."$14.99@stephaniemarie reviewing Essence Lash Without Limits Waterproof Mascara at 13:02 in a YouTube Shorts videoLash Without Limits Waterproof Extreme Lengthening & Volume Mascara"They both give nice everyday length and volume."$4.97@elm0zwrldyt reviewing Essence Meta Glow Highlighter at 23:24 in a YouTube Shorts videoMeta Glow Highlighter"Oh my god, that's so pretty."$5.99@juicyjas reviewing Essence Extreme Lasting Eye Pencil at 15:10 in a YouTube Shorts videoExtreme Lasting Eye Pencil"This is a silky nude shade."$2.99emilynoel83 mentioning Essence Lash Princess Sculpted Volume at 10:06 in their YouTube videoLash Princess Sculpted Volume Mascara"We've got Essence Lash Princess Sculpted Volume on my upper lashes."$4.99@elm0zwrldyt reviewing Essence Quick Wing Stamp Eyeliner at 08:38 in a YouTube Shorts videoQuick Wing Stamp Eyeliner"It's literally like a Sharpie. Like this is a thick ass eyeliner."-Bright Eyes! Under Eye Stick"Oh my god. That's like white. Nice."$4.99@carmelnicolebeauty reviewing Essence Silky Blur Hydrating Longwear Foundation at 26:18 in a YouTube Shorts videoSilky Blur Hydrating Longwear Foundation"This is one of the most beautiful foundations I've ever put on my skin."-@carmelnicolebeauty reviewing Essence Silky Blur Translucent Loose Setting Powder at 38:14 in a YouTube Shorts videoSilky Blur Translucent Loose Setting Powder"I like this powder. It is finely milled, but not too finely milled."-@juicyjas reviewing Essence Magic Filter Glow Booster at 05:07 in a YouTube Shorts videoMagic Filter Glow Booster"This is really pretty if you want to just enhance your complexion, make any foundation a little bit more glowy."$5.99@abbeyyung reviewing Essence Pure Nude Baked Blush at 01:35 in a YouTube Shorts videoPure Nude Baked Blush"Really reminds me of the original NARS Orgasm Liquid Blush that I was obsessed with, but they discontinued."$5.99@juicyjas reviewing Essence I Love Extreme Crazy Volume Waterproof Mascara at 15:19 in a YouTube Shorts videoI Love Extreme Crazy Volume Waterproof Mascara"The wand is bigger, but it feels comfortable and I feel like it grabs every single lash."$4.99@laura88lee reviewing Essence Lash Princess Eyeliner at 15:39 in a YouTube Shorts videoLash Princess Liquid Liner"They also have it in brown. And brown is my favorite, but I just feel like this black liner kind of goes with the Peter eye look a little more than brown does."$4.99@laura88lee reviewing Essence This Is Nude Lipstick at 00:46 in a YouTube Shorts videoThis Is Nude Lipstick"The gag is the packaging is actually the same, too."$3.99

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Silky Blur Hydrating Longwear Concealer
5Silky Blur Hydrating Longwear Concealer
  • “This one's going to be more ideal if you have dry skin, combo skin, normal skin”13:31–13:37
  • “It is so creamy, so gorgeous, very comfortable, definitely more hydrating than the NYX one”13:51–13:56
  • “If you're someone who's dealing with dryness, this isn't as likely to enhance that dryness on the skin as the NYX one”13:58–14:02
  • “This one from Essence is very, very long-wearing, especially for something that feels much creamier and more hydrating than other alternatives out there”14:15–14:21
  • “I would absolutely consider this to be like crease-resistant”14:25–14:31
  • “If I set this into place with powder, it's not going anywhere throughout the day”14:35–14:39
  • “It is a beautiful formula”
  • Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
Andréa MatillanoAndréa Matillano362K subscribers
5Variant: 130Silky Blur Hydrating Longwear Concealer
Morgan TurnerMorgan Turner370K subscribers
4.9Silky Blur Hydrating Longwear Concealer
By Kristina StudioBy Kristina Studio66K subscribers
4.8Variant: 155Silky Blur Hydrating Longwear Concealer
Carmel NicoleCarmel Nicole21K subscribers
4.6Variant: 100Silky Blur Hydrating Longwear Concealer
Emily NoelEmily Noel981K subscribers
4.5Variant: 160Silky Blur Hydrating Longwear Concealer
juicyjasjuicyjas1.1M subscribers
4.2Variant: 150Silky Blur Hydrating Longwear Concealer
  • “It is a thicker consistency concealer. Like a little bit goes a very long way”4:47–4:51
  • “It also has a pretty quick dry time on it, so you don't want to mess around cuz it can get patchy if you wait too long to blend it”4:51–4:55
  • “This concealer gives a shocking amount of coverage for the $5 price point. It's crazy”5:00–5:07
  • “It does blend out really well”5:07–5:12
  • “Because it has like a slightly more satin to matte finish, I do think it does get creasy in the under eye”5:09–5:14
  • “But if you set it really well, you're good”5:18–5:22
  • “I'm just really impressed with this formula. Honestly, I'm impressed with the coverage”5:23–5:28
  • “A lot of drugstore concealers are just like super satin and silky and like they're not giving me that coverage that I need. I can't trust them to cover the darkness, but this one I can”5:28–5:32
  • Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
Laura LeeLaura Lee4.6M subscribers
3.5Variant: 130Silky Blur Hydrating Longwear Concealer
  • “The concealer is looking actually not bad. It's looking like medium coverage. I still see like some darkness coming through, but it did brighten things up”10:32–10:35
  • “I think those shades actually worked well together. It wasn't like too too light”10:38–10:42
  • “One product I feel like I will keep trying, but I initially I'm kind of thinking I'll probably pass on is the concealer. Under eyes are very particular though, so keep that in mind. Not bad. Like definitely tried much worse concealers”
  • Source: Affordable drugstore makeup under $15 - Jun 3, 2026
Taylor WynnTaylor Wynn862K subscribers
MENTIONSSilky Blur Hydrating Longwear Concealer
  • “This one is not as mattifying”
  • “It feels really good on the skin and it definitely has more of like a satin finish, but again, I find that it wears really well on my skin without breaking down”10:58–11:01
  • “I feel like a lot of concealers settle right here and then move around... this concealer has not settled into those wrinkles which says a lot for more of a like smoothing formula more of a satin finish”11:12–11:17
  • “I think this is a great option if you don't want something incredibly matte”11:33–11:39
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
MENTIONSVariant: 160Silky Blur Hydrating Longwear Concealer
  • “This feels really silky and it feels really serumy, but it does have a high coverage”19:26–19:35
  • “This definitely leaves you with a beautiful soft matte finish. It gives amazing coverage. Really, really good coverage”19:45–19:54
  • “It looks flawless where my fine lines are. Okay? This does not sit into my fine lines at all. However, it sits into my bigger wrinkles”20:49–20:58
  • “If you don't have a lot of wrinkles under your eyes, this is beautiful. Honestly, it really does live up to that name”21:45–21:51
  • “It's one of the best concealers I've ever used for coverage and without looking cakey”22:07–22:12
  • “If it didn't sit into these lines that I have, it would be perfection, honestly”22:12–22:17
  • “I still think it's a phenomenal concealer and I'll still use it”41:46–41:51
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
Carmel NicoleCarmel Nicole21K subscribers
MENTIONSVariant: 160Silky Blur Hydrating Longwear Concealer
  • “The doe foot is my favorite cuz you can be very detailed with it”6:16–6:21
  • “I also don't feel like it's one of those concealers where you need to do a ton of product because it has some really nice coverage”6:22–6:25
  • “I've seen people say that they don't like how dry this gets throughout the day, but that's why I think that under eye primer stick is worth it because it works really nicely with this concealer”
  • “The concealer is great, too, because it also has some good coverage, but I wouldn't use too much of it because it can be a little heavy if you do a lot”16:51–16:54
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
MENTIONSVariant: 60Silky Blur Hydrating Longwear Concealer
Andréa MatillanoAndréa Matillano362K subscribers
MENTIONSVariant: 90Silky Blur Hydrating Longwear Concealer
Andréa MatillanoAndréa Matillano362K subscribers
Soft Touch Butter Bronzer
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
Morgan TurnerMorgan Turner370K subscribers
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
Andréa MatillanoAndréa Matillano362K subscribers
4.9Soft Touch Butter Bronzer
Andréa MatillanoAndréa Matillano362K subscribers
4.3Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “I have a few items in their line. So, I got two shades in the bronzer because I wasn't sure. I got the shades whipped buttercup and golden buttercream”2:33–2:40
  • “I'm going to try the very light one”
  • “It is on the more yellowy ochre side, which I do prefer over like orange or red”3:53–4:00
  • “I like how soft it is”
  • “The blendability was really easy”4:06–4:09
  • “It's a more silky hydrated formula”3:36–3:41
  • “It's on the more subtle side, but it does have a bit of like a healthy sheen to it without being able to see a physical pearl, but it has that really natural finish that still adds dimension”3:24–3:30
  • “I did build it up so I could really see where I could get it”4:02–4:06
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Julia Adams MUAJulia Adams MUA285K subscribers
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “This also is a really nice match for my skin tone. It's not too dark, it's not too orange”26:33–26:38
  • “It's lightweight and definitely on the thinner side for a powder, which I like in this case. I feel like it allows you to just build it up more without it looking heavy or harsh”26:07–26:11
  • “It has a natural matte finish and holds up nicely with wear as well. It doesn't go patchy. It doesn't majorly fade”26:27–26:33
  • “This is also a really great bronzer for something that is softer”26:36–26:40
  • “$5.99. Like, that's so amazing”
  • “The fact that there's only four shades really stinks because that means it's obviously not going to be an option for a lot of people”26:55–26:58
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
Abbey YungAbbey Yung827K subscribers
4.2Variant: Whipped ButtercupSoft Touch Butter Bronzer
juicyjasjuicyjas1.1M subscribers
Flawless Skin Trio Loose Setting Powder
4.9Flawless Skin Trio Loose Setting Powder
  • “$5. Three colors in here. There are three individual chambers and you can use one color at a time or mix all three colors or two colors together at once in the lid”1:05–1:12
  • “This is a micro fine brightening powder. And if you need to wake up your under eye in a hurry and you only want to spend a handful of dollars, this is the one”1:16–1:22
  • “I cannot get over the price. It actually performs very much like luxury and is in top placement with my powders”1:26–1:30
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
TatiTati7.9M subscribers
4.5Flawless Skin Trio Loose Setting Powder
Andréa MatillanoAndréa Matillano362K subscribers
4.2Flawless Skin Trio Loose Setting Powder
  • “What's so nice about this is that you get a lavender powder, a pink powder, and then a peach powder that you could either use individually or mix all the shades together”7:47–7:54
  • “And it makes this cotton candy shade that looks flawless on the under eyes”7:57–8:03
  • “I only like this powder though for the under eyes because of the color”8:01–8:11
  • “On the cheek area and the under eyes, I think it's perfect”8:12–8:20
  • “The loose trio powder I like, especially with a cream pink blush underneath because it makes everything look very seamless”16:59–17:03
  • “I still like this and I will continue using”17:08–17:11
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
MENTIONSFlawless Skin Trio Loose Setting Powder
  • “When I opened this up, it was like a violent pink. I thought that this was going to be such a brightening powder, but it's not. It immediately re-darkens my under eyes and makes my under eyes look really sallow”2:49–2:55
  • “The blurring quality is really nice. It has a really soft blur, but oh my goodness, does this ever like create darkness underneath of my eyes? It doesn't do anything you want a pink powder to do”3:00–3:06
  • Source: Best and worst of latest makeup launches - Feb 25, 2026
Julia Adams MUAJulia Adams MUA285K subscribers
2Flawless Skin Trio Loose Setting Powder
  • “This Essence one is like pretty cotton candy pink. Like it's very vibrant”1:31–1:36
  • “There's three shades in here and you mix them all together”
  • “I was kind of hoping it would be a Givenchy dupe, but it's so like neon pink”
  • “This is a really nice blurring powder, but I think because it's so pink, once it meshed into my wet concealer, it kind of darkened just slightly”1:56–2:00
  • “It did not brighten my under eyes. If anything, I feel like it just made them look a little bit more sallow”2:05–2:11
  • Source: Trying my new drugstore makeup purchases - Feb 5, 2026
Julia Adams MUAJulia Adams MUA285K subscribers
Soft Touch Bouncy Glow
3.5Variant: Soft GlazeSoft Touch Bouncy Glow
Carmel NicoleCarmel Nicole21K subscribers
MENTIONSVariant: Soft GlazeSoft Touch Bouncy Glow
  • “This one here is what got me excited. This one is in the shade 10. Soft soft glaze”5:27–5:35
  • “I'm hoping that it's going to be similar to the MAC Bouncing Gleam highlighters that they came out with over the holidays”5:45–5:51
  • “The essence one is quite a bit more sparkly”5:56–6:03
  • “Oh yeah, it's very glittery on the face”6:14–6:19
  • “Underneath of the glitter, it feels very similar to how the MAC one applies”6:31–6:37
  • “I just I know I'm not going to use this”6:37–6:41
  • “It looks really good on camera”6:39–6:42
  • “But in person here, I don't know if I'd want to go to it, you know, unless it's like a very specific kind of look I'm after”6:42–6:50
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Julia Adams MUAJulia Adams MUA285K subscribers
2Variant: 10 Soft GlazeSoft Touch Bouncy Glow
Abbey YungAbbey Yung827K subscribers
Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
4.6Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
  • “I also really love the Essence Lash Without Limits mascara”33:26–33:30
  • “I think either this one or like their tubing version of this is my favorite Essence mascara”33:33–33:38
  • “Ever since they came out with this one, I think I like this one a little bit better”33:42–33:45
  • “It's just like an all-around good mascara. You get length, volume, drama, but it doesn't necessarily look super clumpy”
  • “I feel like it lasts on the lashes really well”33:51–33:55
  • “I think this one probably stays in place a little better and it's not as heavy, so I feel like my lashes are not as prone to falling when I use this one”
  • “I definitely plan on repurchasing that at some point”
  • Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.6Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
Andréa MatillanoAndréa Matillano362K subscribers
The Super Peptide Glossy Lip Treatment
4.8The Super Peptide Glossy Lip Treatment
  • “I think you get so much for your money at $5”15:52–15:56
  • “They have fantastic ingredients”
  • “The applicator is nice and slim. They're comfortable to apply”15:58–16:03
  • “The consistency isn't too thick or too thin. It's smooth and comfortable, lightweight, and has zero stickiness”16:01–16:08
  • “It feels silky smooth and comfortable and moisturizing and it smooths and plumps my lip lines, but in doing so, it doesn't burn or sting. There's not even a tingle”16:24–16:32
  • “This is such a high quality product at such an affordable price. They're definitely worth checking out”16:46–16:52
  • “I think this was an incredible launch in 2025”16:53–16:58
  • Source: Best drugstore makeup products of 2025 - Dec 4, 2025
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: CoralizedThe Super Peptide Glossy Lip Treatment
MandyLeaMandyLea93K subscribers
4The Super Peptide Glossy Lip Treatment
Amanda ZAmanda Z128K subscribers
Soft Touch Bouncy Blush
4.9Variant: Antique BloomSoft Touch Bouncy Blush
  • “I tried out this soft touch bouncy blush a couple weeks ago and this is so pretty”6:55–6:59
  • “You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable”7:01–7:05
  • “This is a perfect pink”7:09–7:12
  • “It's not too cool toned”
  • “It's like a nice true pink”7:12–7:16
  • “These also have a good amount of pigment”7:15–7:20
  • “This is one of my favorite products that Essence came out with”
  • “This is such an easy kind of formula to work with that anybody could use it versus liquid blushes”
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
4.5Soft Touch Bouncy Blush
Andréa MatillanoAndréa Matillano362K subscribers
4.5Variant: Exotic DaisySoft Touch Bouncy Blush
Morgan TurnerMorgan Turner370K subscribers
MENTIONSVariant: Roses in BerrySoft Touch Bouncy Blush
  • “Here we go with the soft touch blush. Now, I picked up this color. I wanted to get something that I didn't have much of in my collection. And this looks like a really nice berry. It's the shade roses in berry”7:07–7:16
  • “It has a different formula. Like, as I'm touching it, feels like a wet, cold gel”7:43–7:50
  • “This one almost feels like a dry balm, if that makes sense”
  • “It feels like it's going to be very airy and blurry”
  • “I really like this color”
  • “It feels very wintry and cutesy”
  • “It looks very pretty”6:57–6:59
  • “It looks relatively smooth”
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Julia Adams MUAJulia Adams MUA285K subscribers
Lash Princess False Lash Effect Mascara Waterproof
4.6Lash Princess False Lash Effect Mascara Waterproof
em maem ma570K subscribers
4.5Lash Princess False Lash Effect Mascara Waterproof
Amanda ZAmanda Z128K subscribers
Foundation Stick
4.5Variant: 170Foundation Stick
juicyjasjuicyjas1.1M subscribers
4Variant: Medium LightFoundation Stick
em maem ma570K subscribers
Foundation Stick
  • “The moment I tried this, I was so mad at myself for not trying it sooner because this is one of the most gorgeous stick foundations, period. Drugstore or not”3:40–3:46
  • “It melts into the skin. It's not gummy. It's not patchy. It's not fingerprinty”3:48–3:55
  • “It has the right amount of coverage. It's not too heavy. It's not too light. It wears great”3:55–3:59
  • “You can underpaint with the different shades. They have so many different shades and each tube is like five, six bucks”3:59–4:05
  • “You can bron with this, contour with this, you can brighten with this. One of the greatest launches in 2025. So underrated”4:05–4:11
  • “I'm giving it like a massive thumbs up”4:16–4:20
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
TatiTati7.9M subscribers
1Variant: 140Foundation Stick
  • “My issue with this one is it sits on top of the skin”4:55–5:02
  • “You can even see as I'm applying it, it's just not looking smooth at all”5:00–5:06
  • “This makes the ColourPop look good”5:22–5:27
  • “This Essence one is arguably the worst foundation that I've put on my face this year”5:36–5:44
  • “It is an affordable product, but it's not even worth how affordable Essence can be”5:44–5:49
  • “This one, in my opinion, was a major major fail”5:55–6:01
  • “It's attaching to dry patches that I can assure you really aren't there that no other foundation is going to detect”6:06–6:11
  • “It's literally even making the ColourPop foundation look really smooth”6:13–6:17
  • Source: Worst makeup of 2025 - Jan 1, 2026
Morgan TurnerMorgan Turner370K subscribers
Cream Eyeshadow
4.9Variant: PearlCream Eyeshadow
Andréa MatillanoAndréa Matillano362K subscribers
4.9Variant: OysterCream Eyeshadow
Andréa MatillanoAndréa Matillano362K subscribers
4.9Variant: RoseCream Eyeshadow
  • “Such a pretty shade”22:13–22:16
  • “This is such a good formula”22:48–22:50
  • “This is such a beautiful shadow”23:01–23:05
  • “It is a metallic cream shadow, but I feel like if you really blend it out, it has a little bit more of like a natural not like full-on satin finish. Like it definitely still looks like a metallic on the eyes, but it's not like so over the top intense. So, it does look very natural, very soft and pretty”
  • “It takes 2 seconds to blend out, a little bit on the lower lash line, a little bit of like a brow bone shade, and that's it. Like it is truly so fast and just really beautiful if you're someone who is like an eyeshadow fan”24:00–24:06
  • Source: New drugstore makeup launches for spring 2026 - Apr 19, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.8Variant: CocoaCream Eyeshadow
juicyjasjuicyjas1.1M subscribers
4.2Variant: OysterCream Eyeshadow
Amanda ZAmanda Z128K subscribers
Jelly Grip Hydrating Primer
4.8Jelly Grip Hydrating Primer
  • “When I need a little extra performance and wear time out of my makeup, I use their Jelly Grip Primer”1:47–1:52
  • “This outperformed the other three by miles in my opinion”2:01–2:06
  • “It is so thin, it really does feel more like a gel moisturizer”2:08–2:14
  • “Compared to other grip primers that claim to be hydrating, this one actually feels like it's sinking into the skin just a bit”2:11–2:18
  • “When I'm going to have a long day, maybe I'm on shoots all day, or maybe I'm even capturing an event at night, this is definitely the primer I've been grabbing”2:23–2:28
  • “Out of all of the grip primers that I've tried from the drugstore, this one doesn't get me as shiny both freshly applied and throughout the day”2:33–2:37
  • Source: My New 9-5 Work Makeup Routine (Quick & Long Lasting) - Nov 8, 2025
Slashed BeautySlashed Beauty127K subscribers
4.8Jelly Grip Hydrating Primer
  • “This is only $5.99”
  • “This does have fragrance, which I'm not a huge fan of, but it's not super overwhelming”10:24–10:29
  • “As someone with acne-prone, sensitive skin, I don't think that the fragrance has caused any irritation on me”10:36–10:41
  • “This is probably the thinnest grippy primer that I've ever tried”10:53–10:58
  • “Almost feels like it is kind of sinking in a bit versus just creating that layer on top of your face”10:55–11:03
  • “I do feel a bit more of the hydrating feeling from this formula versus the others”11:06–11:12
  • “As it dries, it starts to get a bit tacky, but it's not sticky. It doesn't feel like my expression lines are getting stuck together as I move my face around”11:21–11:26
  • “This is just a very comfortable product”
  • Source: Testing & rating the top 4 drugstore grip primers - Oct 27, 2025
Slashed BeautySlashed Beauty127K subscribers
4.2Jelly Grip Hydrating Primer
  • “I love this cuz it feels like a jelly serum”4:24–4:28
  • “Doesn't have a ton of grip, but makeup applies so nicely and wears nicely throughout the day with it”4:26–4:32
  • “Out of both of these, I think the hydrating one is better”4:35–4:38
  • “It just makes the makeup and everything look more seamless”4:37–4:42
  • “There's something about this that I really like”4:49–4:53
  • “I have tested it with my foundation and it does wear really nicely with this primer”4:55–5:00
  • “I like the Grip Hydrating Primer, though”
  • “This doesn't have any grip. I don't want to say any, but compared to others, it's very minimal”4:26–4:30
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
Hydra Kiss Lip Oil
4.9Variant: Pink ChampagneHydra Kiss Lip Oil
Taylor WynnTaylor Wynn862K subscribers
3.5Hydra Kiss Lip Oil
  • “When you wear this gloss, you can spot it from a mile away because it's so freaking glossy-ish”1:11–1:11
alenaalena1.3M subscribers
Brighten Up! Banana Powder
4.6Brighten Up! Banana Powder
  • “This I do like, and it's a nice topper if you want to brighten or if you want to just set your under eyes with a very light shade”
  • “I do like this”
  • “the banana powder I do think saved the under eyes and it gives some nice brightness”
  • “This is one of my favorite products that I've used for years”7:32–7:35
  • “I think it's a great addition to your makeup”
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
Pure Nude Highlighter
4.9Pure Nude Highlighter
juicyjasjuicyjas1.1M subscribers
Bouncy Plump Smoothing Primer
2.8Bouncy Plump Smoothing Primer
  • “I didn't like it when I first used it, and the first couple of times I used it, but I persevered”3:13–3:18
  • “I don't think that this is going to help with longevity in your makeup. I don't think it's going to do a whole lot other than feel really nice cooling, and it does feel hydrating”4:17–4:28
  • “I could definitely see a significant difference with how good the foundation looked on one side than the other”4:45–4:52
  • “It's a funny one, this. I don't really understand it”4:55–5:00
  • “If you have super dry skin, it can feel a little nice, but it doesn't feel totally moisturizing”5:00–5:05
  • “I don't think it's a necessary step”5:17–5:22
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
Carmel NicoleCarmel Nicole21K subscribers
Satin Blend Gel Eyeliner
4.5Variant: Rich BurgundySatin Blend Gel Eyeliner
Julia Adams MUAJulia Adams MUA285K subscribers
4.5Variant: Rich BurgundySatin Blend Gel Eyeliner
Carmel NicoleCarmel Nicole21K subscribers
4.5Variant: 05 Rich BurgundySatin Blend Gel Eyeliner
Julia Adams MUAJulia Adams MUA285K subscribers
3.8Variant: Chocolate BrownSatin Blend Gel Eyeliner
  • “I do love how creamy this is”
  • “I think it has a nice formula”
  • “I also think this is a good shade of brown”3:03–3:08
  • “There's a touch of warmth in there, so I think it's very pretty”3:05–3:13
  • “I like the eyeliner so far”
  • “Great formula, great color, but not my favorite packaging”
  • “When you open it and then it kind of comes up like this, because sometimes the entire eyeliner comes out of the compact or it breaks or you can't really push it back in”10:55–10:59
  • “I don't honestly really love that, but I just wanted to mention it”11:06–11:09
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
CONTOURING duo stick
Lash Princess Curl & Volume Mascara
2Lash Princess Curl & Volume Mascara
  • “This is really hard to apply because it doesn't really have any distinct bristles”8:23–8:29
  • “You get like one light natural coat, and then it's kind of hard to build up”8:34–8:40
  • “I can't really build the product up on my lashes very well at all”8:51–8:55
  • “It is a very very lightweight formula”
  • “It actually holds my curl into place, and my lashes stay lifted all day long”9:11–9:16
  • “It dries so fast, so I feel like one coat is really all you can get out of this before it starts to get tangly”9:17–9:24
  • “I weirdly like this on my bottom lashes”9:47–9:51
  • “It kind of like works to define them really well”
  • Source: Worst makeup of 2026 - Apr 29, 2026
Andréa MatillanoAndréa Matillano362K subscribers
The Rose Edition Eyeshadow Palette
2.5The Rose Edition Eyeshadow Palette
  • “The metallics in here are beautiful, absolutely gorgeous, but the mattes are not up to a whole lot”7:40–7:47
  • “If you're expecting super intense mattes, you're not going to get it”7:54–7:58
  • “The mattes are the biggest disappointment in this palette for me”8:39–8:43
  • “If you compare this to one of the Catrice eyeshadow palettes, there is a difference. There really is”8:58–9:07
  • “I think if I was you, I would just maybe put that fiver into one of the cream eyeshadows because they are phenomenal”
  • “This is worth it for the metallics on its own because they are just beautiful. But the mattes, nah, not for me”10:05–10:11
  • “I don't think you need this. I think you will be disappointed with the mattes”13:09–13:14
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
Carmel NicoleCarmel Nicole21K subscribers
Jelly Grip Eyeshadow Primer
Soft & Precise Lip Pencil
4.8Variant: Bare AffairSoft & Precise Lip Pencil
Carmel NicoleCarmel Nicole21K subscribers
Fix & Last 18H Long-Lasting Make-Up Fixing Spray
Fix & Last Instant Matte Make-Up Fixing Spray
Wow What a Brow Pen Waterproof
Soft Baked Blush
4.2Variant: Cocoa GlazeNo clip
  • “They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze”
  • “She's really pretty and she gives kind of an unexpected rosy glow to the cheeks”
  • “Laura Geller, you got to be taking note. Essence is coming”
  • “It's a pretty multitasker, too. I've talked about that in other videos using on the eyes”
  • “It's definitely your least expensive baked option”
  • Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
Emily NoelEmily Noel981K subscribers
1.5Soft Baked Blush
  • “This formula is much more intense”
  • “These are very very fragile”
  • “These are much more metallic and they're very very glittery”12:57–13:04
  • “These are more of what I would consider to be like a blush highlighter hybrid rather than like a typical baked blush”13:15–13:18
  • “In my opinion they're just like a downgrade because that original formula was so beautiful”14:04–14:08
  • “This one just feels and looks like a little bit cheap on the skin to me personally”14:14–14:20
  • Source: Worst makeup of 2026 - Apr 29, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Hydra Kiss Lip Tint
4.6Variant: 01 Blushing NudeHydra Kiss Lip Tint
By Kristina StudioBy Kristina Studio66K subscribers
THE slim STICK
Juicy Bomb Glossy Butter Balm
Extreme Shine Volume Lipgloss
4.9Variant: Blushed StardustExtreme Shine Volume Lipgloss
Andréa MatillanoAndréa Matillano362K subscribers
Stay & Play Gel Eyeliner
Hello, Good Stuff! Glow Serum Primer
2.5Hello, Good Stuff! Glow Serum Primer
  • “Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products”0:41–0:45
  • “They do the exact same thing”0:50–0:55
  • “One is $36, one is $5”
  • “This is a really good product. It's a serum. You can use it at night time. You can use it with your skin care if you need extra hydration or if you just feel like your makeup gets cracky and dry”1:35–1:39
  • “They're water-based, so they're super lightweight and they're not going to your makeup”1:49–1:51
  • “Save your money”
  • Source: Best drugstore dupes ever created - Apr 22, 2026
Laura LeeLaura Lee4.6M subscribers
What The Fake! Volumizing & Lengthening Mascara
4.5What The Fake! Volumizing & Lengthening Mascara
  • “This is a really good mascara”
  • “I've never had a mascara like this before where it literally clings onto every lash that exists on your eye, literally”16:01–16:09
  • “I've never had such a draggy mascara and I love it”16:14–16:21
  • “It's just dragging them and I just love that because it just stretches out your lashes. It's phenomenal”16:16–16:26
  • “This isn't going to give you a lot of volume at all. It's going to give you length”
  • “I really like this mascara”
  • “It lasts super well on me. Like, I wore it for a really long day on Saturday for 15 hours, and I didn't have any flaking”
  • “I do have a suspicion that this flakes on my bottom lashes”16:26–16:38
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
Carmel NicoleCarmel Nicole21K subscribers
MENTIONSVariant: BlackWhat The Fake! Volumizing & Lengthening Mascara
Carmel NicoleCarmel Nicole21K subscribers
Brow Lift & Freeze Glue
4.9Variant: 01 Clear ControlBrow Lift & Freeze Glue
  • “There's one brow glue that I just find myself just choosing over and over and over again”3:23–3:33
  • “This is just so fantastic”
  • “If you have sparse brows, get yourself a brow waxy type formula, honestly, because waxes tend to just pick out every single teeny tiny hair”3:55–4:03
  • “The only thing I'd say with this is it dries pretty quickly. So, just make sure that you get all the hairs into place pretty fast because once it dries down, it ain't going anywhere”4:12–4:18
  • “Any of these are phenomenal and if I lost my makeup, I would actually be purchasing these three. That's what I'm going to get. 100%”4:29–4:35
  • Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
Carmel NicoleCarmel Nicole21K subscribers
MENTIONSVariant: 01 Clear ControlBrow Lift & Freeze Glue
Carmel NicoleCarmel Nicole21K subscribers
Jelly Grip Refreshing Aloe Spray
2.5Jelly Grip Refreshing Aloe Spray
  • “I think this is supposed to be a dupe for the Milk Makeup one”13:42–13:45
  • “To be honest, I don't really love Essence setting sprays”13:45–13:48
  • “I think initially they feel really nice, but there are better drugstore setting sprays in my opinion that I've tried that actually are going to give you more mattifying, maybe more glow or just more hold throughout the day with your makeup”13:47–13:51
  • “But this definitely refreshes the skin”14:03–14:07
  • “But I do think there's better options”14:05–14:08
  • “Essence doesn't have my favorite setting sprays, and I know they're really affordable”15:59–16:03
  • “I think this is $6 or $7, but I would use that towards a better formula where it's actually going to make a difference in your makeup routine”16:02–16:08
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
Glow Like Honey Dewy Primer
Baby Got Bronze Liquid Bronzer
Mono Eyeshadow Glitter
Pure Nude Sunlighter Palette
Jelly Grip Undereye Primer Stick
4.3Jelly Grip Undereye Primer Stick
juicyjasjuicyjas1.1M subscribers
Line N' Stain! Tattoo Lip Liner
5Line N' Stain! Tattoo Lip Liner
Andréa MatillanoAndréa Matillano362K subscribers
MENTIONSVariant: 01 Everyone's Nude-PinkLine N' Stain! Tattoo Lip Liner
  • “This, in my opinion, is a much easier process”30:27–30:33
  • “I love this product and to me this is much faster, much easier than like a peel off lip liner stain because it's essentially a marker that you just draw on and once it dries it doesn't move”30:50–30:55
  • “I actually like this better than some of the other alternatives I've tried”31:01–31:05
  • “It is much larger. Like so many brands are doing lip liner stains that have kind of like a very bendy flexible applicator and it's hard to evenly apply them. I like this one because it tapers off to like a very pointed tip so you can be precise with it”31:05–31:09
  • “Super longwearing”
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Mono Shadow Pearly
Juicy Bomb Shiny Lip Gloss
What a Tint! Lip & Cheek Tint
8h Matte Comfort Lipliner
3.8Variant: Cinnamon Spice8h Matte Comfort Lipliner
  • “It's a retractable ultra creamy formula”12:35–12:39
  • “I wish they had more shades in these honestly because I like this color, but sometimes I want a little bit of a darker brown”
  • “I wouldn't say this is the most longwearing lip liner that I own, but there is some longevity cuz there is some grip with this formula”12:46–12:49
  • “It's not going to completely slide off when you apply it, which I do like”12:52–12:55
  • “I just wish the lip liner, like I said, came in some darker variations of brown”13:06–13:12
  • “I wish they had more shades, like I said, because it is a nice formula”12:37–12:40
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
Bouncy Plump Hydrating Dewy Spray
Blend & Line Eyeshadow Stick
4.8Variant: Full of BeansBlend & Line Eyeshadow Stick
  • “It's a $1.99. Go and grab this. Especially if you have green eyes or blue eyes”6:13–6:18
  • “The tone in here is perfection. It has just I don't even know like a hint of coppery red in here. It's chocolatey mocha. Beautiful metallic”6:18–6:26
  • “You can pop this on the lash line pretty carelessly. Go in, take a brush, bam, bam, bam. You're going to blend it out. You're going to have a smokey eye in 2.2 that cost you $2”6:29–6:36
  • “Also, update update. We're going back a few steps, but like the longevity factor of this $2 shadow stick, stop it”8:48–8:56
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
TatiTati7.9M subscribers
Drop of Sunshine Bronzing Drops
Correct & Conceal under eye brightening concealer
4Correct & Conceal under eye brightening concealer
  • “I been reaching for this. I really enjoy it. It reminds me so much of the Tower 28 one. It's great for those natural makeup days, but if you have a ton to cover, this isn't going to give you that full, full coverage”1:36–1:41
Taylor MargaretTaylor Margaret123K subscribers
Eyebrow Designer
4.9Variant: Dark BrownEyebrow Designer
Carmel NicoleCarmel Nicole21K subscribers
All About Matt! Fixing Compact Powder
2All About Matt! Fixing Compact Powder
juicyjasjuicyjas1.1M subscribers
The Art Gallery Eyeshadow & Eyeliner Palette
Lash Without Limits Waterproof Extreme Lengthening & Volume Mascara
Meta Glow Highlighter
Extreme Lasting Eye Pencil
Lash Princess Sculpted Volume Mascara
Quick Wing Stamp Eyeliner
Bright Eyes! Under Eye Stick
Silky Blur Hydrating Longwear Foundation
4.9Variant: 155Silky Blur Hydrating Longwear Foundation
Carmel NicoleCarmel Nicole21K subscribers
Silky Blur Translucent Loose Setting Powder
Magic Filter Glow Booster
4.3Variant: 30 Medium/TanMagic Filter Glow Booster
  • “This is really pretty if you want to just enhance your complexion, make any foundation a little bit more glowy”5:02–5:07
  • “I love this packaging as well”5:07–5:12
  • “It just gives such a pretty glowy base”5:15–5:19
  • “This is not going to give you any coverage, by the way”5:17–5:21
  • “It's a very sheer glowy product”5:19–5:22
  • “If you like the Hollywood Flawless Filter from Charlotte Tilbury or just any kind of radiance under your makeup, you're going to like this”5:21–5:27
  • “If you want to enhance any of your foundations and make them look ultra glowy, the glow booster is it”16:34–16:39
  • “This is very sheer, but I love the way foundation applies over top of this”
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
Pure Nude Baked Blush
I Love Extreme Crazy Volume Waterproof Mascara
2.5I Love Extreme Crazy Volume Waterproof Mascara
juicyjasjuicyjas1.1M subscribers
Lash Princess Liquid Liner
This Is Nude Lipstick
4.8This Is Nude Lipstick
  • “The gag is the packaging is actually the same, too”
  • “Both products, you just crank it and it pops out of the top”
  • “Both very thick because they're both meant to condition your lips”
  • “The texture is the exact same”1:06–1:09
  • “I cannot believe they made a dupe of this, but it is identical”0:46–0:50
Laura LeeLaura Lee4.6M subscribers
Brand note

Budget-friendly complexion staples with solid performance for the price.

Essence is a drugstore brand that delivers surprisingly good performance for the cost, especially in complexion products. The Silky Blur Hydrating Longwear Concealer is a standout — a thin, lightweight formula with solid coverage and a natural finish that many creators prefer over pricier options. The Soft Touch Butter Bronzer also gets consistent praise for its smooth, buildable, natural-matte finish, though the shade range is limited. The Flawless Skin Trio Loose Setting Powder is more divisive: some love the color-correcting effect, while others find it drying or clingy.

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