See reviews of these products

@andreamatillano reviewing Essence Silky Blur Hydrating Concealer at 13:51 in a YouTube Shorts videoSilky Blur Hydrating Longwear Concealer"This one's going to be more ideal if you have dry skin, combo skin, normal skin."$5.99@morganturnermakeup reviewing Essence Soft Touch Butter Bronzer at 04:05 in a YouTube Shorts videoSoft Touch Butter Bronzer"This is a powder bronzer, but it doesn't really have any kickback and it blends in, as the name suggests, like butter into the skin."$5.99@moorebeautifully reviewing Essence Super Peptide Glossy Lip Treatment at 23:06 in a YouTube Shorts videoThe Super Peptide Glossy Lip Treatment"My favorite one is actually like $5."$4.99@tati reviewing Essence Flawless Skin Trio Loose Setting Powder at 01:16 in a YouTube Shorts videoFlawless Skin Trio Loose Setting Powder"$5. Three colors in here. There are three individual chambers and you can use one color at a time or mix all three colors or two colors together at once in the lid."$5.99@stephaniemarie reviewing Essence Pure Nude Baked Highlighter at 18:47 in a YouTube Shorts videoPure Nude Highlighter"I've shared this as a dupe for some high-end quality highlighters."$4.99tati mentioning Essence Soft Touch Bouncy Glow at 09:05 in their YouTube videoSoft Touch Bouncy Glow"Essence creates some of the greatest products."$5.99andreamatillano mentioning Essence Lash Without Limits Tubing Extreme Lengthening & Volume Mascara at 20:34 in their YouTube videoLash Without Limits Tubing Extreme Lengthening & Volume Mascara"Really good."$4.99@skylerreneee reviewing Essence Soft Touch Bouncy Blush at 00:09 in a YouTube Shorts videoSoft Touch Bouncy Blush"This is quite literally five bucks and it is the softest, most buttery-est formula ever."$5.99andreamatillano mentioning Essence Lash Princess False Lash Effect Mascara at 07:36 in their YouTube videoLash Princess False Lash Effect Mascara Waterproof"The False Lash Effect is still one of my all-time favorite mascaras."$4.99@taylorwynn reviewing Essence Lip Oil at 16:54 in a YouTube Shorts videoHydra Kiss Lip Oil"It just gives you a little bit of color. Lots of shine. And the shine lasts."$4.99@tati reviewing Essence Foundation Stick at 03:48 in a YouTube Shorts videoFoundation Stick"The moment I tried this, I was so mad at myself for not trying it sooner because this is one of the most gorgeous stick foundations, period. Drugstore or not."$6.99@andreamatillano reviewing Essence Cream Eyeshadow at 21:26 in a YouTube Shorts videoCream Eyeshadow"These are beautiful."$5.99@angiehotandflashy reviewing Essence Stay & Play Gel Eyeliner at 24:15 in a YouTube Shorts videoStay & Play Gel Eyeliner"This is one of the creamiest richest beautiful brown gel liners, period, at the drugstore."$4.99@slashedbeauty reviewing Essence Jelly Grip Hydrating Primer at 02:01 in a YouTube Shorts videoJelly Grip Hydrating Primer"When I need a little extra performance and wear time out of my makeup, I use their Jelly Grip Primer."$5.99@juicyjas reviewing Essence Brighten Up Banana Powder at 07:32 in a YouTube Shorts videoBrighten Up! Banana Powder"I have gone through about 17 of these, as you can see. I need to pick up a new one."$4.99@laura88lee reviewing Essence Bouncy Plump Smoothing Primer at 12:33 in a YouTube Shorts videoBouncy Plump Smoothing Primer"It is so cooling that it's crazy."$5.99@juliaadamsmua reviewing Essence Satin Blend Gel Eyeliner at 11:10 in a YouTube Shorts videoSatin Blend Gel Eyeliner"Wo, that is so nice and blendy. And I'm smoking that out."$4.99@andreamatillano reviewing Essence Juicy Bomb Glossy Butter Balm at 29:06 in a YouTube Shorts videoJuicy Bomb Glossy Butter Balm"These are the perfect option if you want a glossy lip balm."$4.99@emilynoel83 reviewing Essence Lash Princess Volume Mascara at 19:53 in a YouTube Shorts videoLash Princess Curl & Volume Mascara"It really made my lashes look pretty thick."$4.99@moorebeautifully reviewing Essence CONTOURING duo stick at 09:04 in a YouTube Shorts videoCONTOURING duo stick"Oh, that's a good contour color. A lot of people mix up contour and bronzer... contour should be gray. Like it should be a shadow... Look at that color. That is amazing contour color."$5.99@juliedawnbeauty reviewing Essence Jelly Grip Eyeshadow Primer at 33:03 in a YouTube Shorts videoJelly Grip Eyeshadow Primer"It is a really nice eyeshadow primer and it is a little bit tacky but not too tacky."$3.99@andreamatillano reviewing Essence Pure Nude Baked Blush at 20:04 in a YouTube Shorts videoPure Nude Baked Blush"I've loved these for years, and I still wear them all the time."$5.99@tati reviewing Essence Extreme Shine Volume Lipgloss at 18:10 in a YouTube Shorts videoExtreme Shine Volume Lipgloss"One of the best eyeshadow formulas at the drugstore."$3.99@moorebeautifully reviewing Essence Extreme Lasting Eye Pencil at 33:37 in a YouTube Shorts videoExtreme Lasting Eye Pencil"The nude shade in Silky Nude is a great waterline color for really opening up your eyes."$2.99@andreamatillano reviewing Essence Lash Without Limits Waterproof Extreme Lengthening & Volume Mascara at 47:25 in a YouTube Shorts videoLash Without Limits Waterproof Extreme Lengthening & Volume Mascara"This one gives my lashes a lot of volume, a lot of length."$4.97@itsbabykelz reviewing Essence Fix & Last 18H Long-Lasting Make-Up Fixing Spray at 00:01 in a YouTube Shorts videoFix & Last 18H Long-Lasting Make-Up Fixing Spray"For setting spray, we're back at Essence. These fix and last setting sprays, $4.99"$4.99@carmelnicolebeauty reviewing Essence The Rose Edition Eyeshadow Palette at 07:54 in a YouTube Shorts videoThe Rose Edition Eyeshadow Palette"The metallics in here are beautiful, absolutely gorgeous, but the mattes are not up to a whole lot."$14.99@juicyjas reviewing Essence Jelly Grip Refreshing Aloe Spray at 13:45 in a YouTube Shorts videoJelly Grip Refreshing Aloe Spray"I want to use the dewy one. It's speaking to me."$5.99@laura88lee reviewing Essence Glow Like Honey Serum Spray at 03:14 in a YouTube Shorts videoGlow Like Honey Dewy Primer"It's just a glowy spray."$5.99@andreamatillano reviewing Essence Lash Without Limits Tubing Brown Mascara at 15:02 in a YouTube Shorts videoLash Without Limits Extreme Lengthening & Volume Mascara"This one I have worn almost every single day since I initially tried it."$4.97@juicyjas reviewing Essence Jelly Grip Under Eye Primer at 03:58 in a YouTube Shorts videoJelly Grip Undereye Primer Stick"This I've tried and I really like it."$4.99@carmelnicolebeauty reviewing Essence Poutline Soft Glide Lip Pencil at 39:11 in a YouTube Shorts videoSoft & Precise Lip Pencil"I feel like I found the most perfect lip liner shade."$2.99@andreamatillano reviewing Essence Silky Blur Translucent Loose Setting Powder at 05:10 in a YouTube Shorts videoSilky Blur Translucent Loose Setting Powder"I like this powder. It is finely milled, but not too finely milled."-@emilynoel83 reviewing Essence Soft Baked Blush at 09:48 in a YouTube Shorts videoSoft Baked Blush"They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze."$6.99emilynoel83 mentioning Essence Lash Princess Sculpted Volume at 10:06 in their YouTube videoLash Princess Sculpted Volume Mascara"We've got Essence Lash Princess Sculpted Volume on my upper lashes."$4.99@elm0zwrldyt reviewing Essence Fix and Lash Instant Matte Alcohol-Free Setting Spray at 24:33 in a YouTube Shorts videoFix & Last Instant Matte Make-Up Fixing Spray"The spray is like finer. I like how the other one feels more."$4.99@andreamatillano reviewing Essence Line N' Stain! Tattoo Lip Liner at 29:59 in a YouTube Shorts videoLine N' Stain! Tattoo Lip Liner"This is such a good formula."$4.97@tati reviewing Essence Wow What a Brow Pen at 13:51 in a YouTube Shorts videoWow What a Brow Pen Waterproof"The texture of it is very powdery and I like that in a brow pencil."$4.99@carmelnicolebeauty reviewing Essence Juicy Bomb Plumping Lipgloss at 41:00 in a YouTube Shorts videoJuicy Bomb Shiny Lip Gloss"Not plumping as in tingling, not at all. Beautiful."-@thegarsowtwins reviewing Essence Slim Stick Lipstick at 04:23 in a YouTube Shorts videoThe Slim Stick Lipstick"I don't know how they're only $5."$4.99@bykristinastudio reviewing Essence Hydra Kiss Lip Tint at 27:24 in a YouTube Shorts videoHydra Kiss Lip Tint"I would categorize this as having medium to full pigmentation."$4.99@stephaniemarie reviewing Essence 16 Hour Cover and Last Powder Foundation at 05:04 in a YouTube Shorts video16h Cover & Last Powder Foundation"It really does just perfect your skin. Look at the line here of demarcation. You can see between where I used it and where I haven't."$5.99makeupbynikkilarose mentioning Essence Makeup Slim Stick Matte Lipstick at 43:48 in their YouTube videoThe Slim Stick"This is only five bucks."$4.99@andreamatillano reviewing Essence Mono Eyeshadow Glitter at 10:38 in a YouTube Shorts videoMono Eyeshadow Glitter"My favorite out of the three is definitely this one."-@juliedawnbeauty reviewing Essence Make Me Brow at 07:56 in a YouTube Shorts videoMake Me Brow"I just remembered why I really loved this brow, this tinted brow gel."-@laura88lee reviewing Essence Hello Good Stuff Glow Serum Primer at 00:50 in a YouTube Shorts videoHello, Good Stuff! Glow Serum Primer"Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products."$5.99@carmelnicolebeauty reviewing Essence Brow Lift & Freeze Glue at 03:55 in a YouTube Shorts videoBrow Lift & Freeze Glue"There's one brow glue that I just find myself just choosing over and over and over again."$4.99@carmelnicolebeauty reviewing Essence What the Length Extending Mascara at 16:14 in a YouTube Shorts videoWhat The Fake! Volumizing & Lengthening Mascara"This is a really good mascara."$4.99@carmelnicolebeauty reviewing Essence Radiant Light Face Palette at 28:55 in a YouTube Shorts videoPure Nude Sunlighter Palette"I really do like this bronzer. It's kind of a luminous type bronzer, but it's not super luminous, but it's really beautiful."$14.95@andreamatillano reviewing Essence Microblading Brow Brush Liner at 17:18 in a YouTube Shorts videoMicroblading Brow Brush Liner"This one is a little softer."$5.99@andreamatillano reviewing Essence Mono Shadow Pearly at 24:46 in a YouTube Shorts videoMono Shadow Pearly"They are equally beautiful just in a little bit of a different way."-@andreamatillano reviewing Essence Sun Club Matte Bronzing Palette at 08:36 in a YouTube Shorts videoSun Club Matt Bronzing Powder Palette"I do think the formula is even better than it used to be."$9.99Super Precise Eyeliner"My god, it's so good."$3.99@moorebeautifully reviewing Essence Lash Princess Mascara Primer at 34:01 in a YouTube Shorts videoLash Princess Mascara Primer"It is my favorite lash primer of any of the ones that I have used. I want to go with this one over any of the other ones."$4.97@andreamatillano reviewing Essence Mono Eyeshadow Pearly at 11:38 in a YouTube Shorts videoMono Eyeshadow Pearly"I also really like the pearly eyeshadow formula."$3.99emilynoel83 mentioning Essence What a Tint Lip & Cheek at 15:54 in their YouTube videoWhat a Tint! Lip & Cheek Tint"It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places."$4.99@juicyjas reviewing Essence 8 Hour Matte Comfort Lip Liner at 12:46 in a YouTube Shorts video8h Matte Comfort Lipliner"It's a retractable ultra creamy formula."$3.99@carmelnicolebeauty reviewing Essence Bouncy Plump Hydrating Dewy Spray at 34:20 in a YouTube Shorts videoBouncy Plump Hydrating Dewy Spray"It doesn't really do anything for the longevity of my makeup, but it just gives me a little boost to the skin."$5.97@tati reviewing Essence Blend & Line Eyeshadow Stick at 06:18 in a YouTube Shorts videoBlend & Line Eyeshadow Stick"It's a $1.99. Go and grab this. Especially if you have green eyes or blue eyes."$3.99@andreamatillano reviewing Essence Drop of Sunshine Bronzing Drops at 05:26 in a YouTube Shorts videoDrop of Sunshine Bronzing Drops"I'm just going to mix in a little bit of the Essence Drop of Sunshine Bronzing Drops and just kind of blend that together on the back of my hand before applying it to my face."$5.99@drugstoremaven reviewing Essence Correct & Conceal under eye brightening concealer at 01:37 in a YouTube Shorts videoCorrect & Conceal under eye brightening concealer"I been reaching for this. I really enjoy it. It reminds me so much of the Tower 28 one. It's great for those natural makeup days, but if you have a ton to cover, this isn't going to give you that full, full coverage."$4.99@andreamatillano reviewing Essence Dulce De Leche Bomb Shiny Lipgloss at 29:29 in a YouTube Shorts videoDulce De Leche Bomb Shiny Lipgloss"This color is so pretty. It's a warm kind of golden caramelly color with some nice shimmer mixed in as well."$2.99@andreamatillano reviewing Essence Glow Like Honey Serum Spray at 01:39 in a YouTube Shorts videoGlow Like Honey Serum Spray"This is basically a biphasic serum mist."$7.99@carmelnicolebeauty reviewing Essence Microblading Brow Brush Liner at 01:07 in a YouTube Shorts videoEyebrow Designer"This has become my new holy grail and it only retails for about 3.25 if you can believe that."$2.99Mono Eyeshadow Matte$4.99@juicyjas reviewing Essence All About Matt! Fixing Compact Powder at 08:41 in a YouTube Shorts videoAll About Matt! Fixing Compact Powder"It's always so satisfying doing powder."$3.99@elm0zwrldyt reviewing Essence Art Gallery Eyeshadow Palette at 06:45 in a YouTube Shorts videoThe Art Gallery Eyeshadow & Eyeliner Palette"This black eyeshadow I can already tell is going to be a little bit gray."$14.99@andreamatillano reviewing Essence Glowcerin Glycerin Lip Treatment at 19:00 in a YouTube Shorts videoGlowcerin Glycerin Lip Treatment"I really like it."$6.99@elm0zwrldyt reviewing Essence Meta Glow Highlighter at 23:24 in a YouTube Shorts videoMeta Glow Highlighter"Oh my god, that's so pretty."$5.99@elm0zwrldyt reviewing Essence Quick Wing Stamp Eyeliner at 08:38 in a YouTube Shorts videoQuick Wing Stamp Eyeliner"It's literally like a Sharpie. Like this is a thick ass eyeliner."-@beautyover70withlea reviewing Essence Remove Like a Boss Eye Makeup Remover at 02:48 in a YouTube Shorts videoRemove Like A Boss Waterproof Eye Make-Up Remover"Don't underestimate the power of this eye makeup remover."-Bright Eyes! Under Eye Stick"Oh my god. That's like white. Nice."$4.99@andreamatillano reviewing Essence Radiant Light Face Palette at 07:07 in a YouTube Shorts videoRadiant Light Face Palette"I definitely think the highlighter and the bronzer are glowier than the blushes."$8.99@andreamatillano reviewing Essence Mini Eyeshadow Palette at 13:35 in a YouTube Shorts videoMini Eyeshadow Palette"These palettes come with three matte shadows and one metallic shadow."$9.95@andreamatillano reviewing Essence Blur Soufflé Matte Lip Cream at 23:50 in a YouTube Shorts videoBlur Souffle Matte Lip Cream"These are very silky, super lightweight."$6.99@carmelnicolebeauty reviewing Essence Silky Blur Hydrating Longwear Foundation at 26:18 in a YouTube Shorts videoSilky Blur Hydrating Longwear Foundation"This is one of the most beautiful foundations I've ever put on my skin."-@andreamatillano reviewing Essence Poutline Soft Glide Lip Pencil at 27:24 in a YouTube Shorts videoPoutline Soft Glide Lip Pencil"This is going to be for those of you that like a super creamy, very soft, silky formula."$2.99@andreamatillano reviewing Essence What the Fake! Plumping Lip Gloss at 25:54 in a YouTube Shorts videoWhat the Fake! Plumping Lip Gloss"These are spicy."$5.99@juliedawnbeauty reviewing Essence Pure Nude Baked Sunlighter at 21:54 in a YouTube Shorts videoPure Nude Sunlighter"I love love love this highlight. It's definitely one of my all-time favorites, especially for summer."$4.99@juicyjas reviewing Essence Magic Filter Glow Booster at 05:07 in a YouTube Shorts videoMagic Filter Glow Booster"This is really pretty if you want to just enhance your complexion, make any foundation a little bit more glowy."$5.99@juicyjas reviewing Essence I Love Extreme Crazy Volume Waterproof Mascara at 15:19 in a YouTube Shorts videoI Love Extreme Crazy Volume Waterproof Mascara"The wand is bigger, but it feels comfortable and I feel like it grabs every single lash."$4.99@laura88lee reviewing Essence Lash Princess Eyeliner at 15:39 in a YouTube Shorts videoLash Princess Liquid Liner"They also have it in brown. And brown is my favorite, but I just feel like this black liner kind of goes with the Peter eye look a little more than brown does."$4.99@laura88lee reviewing Essence This Is Nude Lipstick at 00:46 in a YouTube Shorts videoThis Is Nude Lipstick"The gag is the packaging is actually the same, too."$3.99@itsbabykelz reviewing Essence Baby Got Bronze Liquid Bronzer at 00:47 in a YouTube Shorts videoBaby Got Bronze Liquid Bronzer"Cream bronzer, we gotta go with Essence I've talked about these Baby Got Bronzes and their Baby Got Blushes, honestly, for so long."$5.99

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5Silky Blur Hydrating Longwear Concealer
  • “This one's going to be more ideal if you have dry skin, combo skin, normal skin”13:31–13:37
  • “It is so creamy, so gorgeous, very comfortable, definitely more hydrating than the NYX one”13:51–13:56
  • “If you're someone who's dealing with dryness, this isn't as likely to enhance that dryness on the skin as the NYX one”13:58–14:02
  • “This one from Essence is very, very long-wearing, especially for something that feels much creamier and more hydrating than other alternatives out there”14:15–14:21
  • “I would absolutely consider this to be like crease-resistant”14:25–14:31
  • “If I set this into place with powder, it's not going anywhere throughout the day”14:35–14:39
  • “It is a beautiful formula”
  • Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
5Variant: 130Silky Blur Hydrating Longwear Concealer
5Silky Blur Hydrating Longwear Concealer
  • “This one is not as mattifying”
  • “It feels really good on the skin and it definitely has more of like a satin finish, but again, I find that it wears really well on my skin without breaking down”10:58–11:01
  • “I feel like a lot of concealers settle right here and then move around... this concealer has not settled into those wrinkles which says a lot for more of a like smoothing formula more of a satin finish”11:12–11:17
  • “I think this is a great option if you don't want something incredibly matte”11:33–11:39
  • Source: Best drugstore makeup for hot weather - May 18, 2026
5Variant: 60Silky Blur Hydrating Longwear Concealer
5Variant: 90Silky Blur Hydrating Longwear Concealer
4.9Silky Blur Hydrating Longwear Concealer
4.9Variant: 155Silky Blur Hydrating Longwear Concealer
4.9Variant: 160Silky Blur Hydrating Longwear Concealer
  • “This feels really silky and it feels really serumy, but it does have a high coverage”19:26–19:35
  • “This definitely leaves you with a beautiful soft matte finish. It gives amazing coverage. Really, really good coverage”19:45–19:54
  • “It looks flawless where my fine lines are. Okay? This does not sit into my fine lines at all. However, it sits into my bigger wrinkles”20:49–20:58
  • “If you don't have a lot of wrinkles under your eyes, this is beautiful. Honestly, it really does live up to that name”21:45–21:51
  • “It's one of the best concealers I've ever used for coverage and without looking cakey”22:07–22:12
  • “If it didn't sit into these lines that I have, it would be perfection, honestly”22:12–22:17
  • “I still think it's a phenomenal concealer and I'll still use it”41:46–41:51
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
4.8Variant: 160Silky Blur Hydrating Longwear Concealer
4.8Variant: 160Silky Blur Hydrating Longwear Concealer
4.8Variant: 160Silky Blur Hydrating Longwear Concealer
  • “The doe foot is my favorite cuz you can be very detailed with it”6:16–6:21
  • “I also don't feel like it's one of those concealers where you need to do a ton of product because it has some really nice coverage”6:22–6:25
  • “I've seen people say that they don't like how dry this gets throughout the day, but that's why I think that under eye primer stick is worth it because it works really nicely with this concealer”
  • “The concealer is great, too, because it also has some good coverage, but I wouldn't use too much of it because it can be a little heavy if you do a lot”16:51–16:54
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
4.6Variant: 100Silky Blur Hydrating Longwear Concealer
4.5Variant: 150Silky Blur Hydrating Longwear Concealer
4.5Variant: 150Silky Blur Hydrating Longwear Concealer
4.2Variant: 150Silky Blur Hydrating Longwear Concealer
  • “It is a thicker consistency concealer. Like a little bit goes a very long way”4:47–4:51
  • “It also has a pretty quick dry time on it, so you don't want to mess around cuz it can get patchy if you wait too long to blend it”4:51–4:55
  • “This concealer gives a shocking amount of coverage for the $5 price point. It's crazy”5:00–5:07
  • “It does blend out really well”5:07–5:12
  • “Because it has like a slightly more satin to matte finish, I do think it does get creasy in the under eye”5:09–5:14
  • “But if you set it really well, you're good”5:18–5:22
  • “I'm just really impressed with this formula. Honestly, I'm impressed with the coverage”5:23–5:28
  • “A lot of drugstore concealers are just like super satin and silky and like they're not giving me that coverage that I need. I can't trust them to cover the darkness, but this one I can”5:28–5:32
  • Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
3.5Variant: 130Silky Blur Hydrating Longwear Concealer
  • “The concealer is looking actually not bad. It's looking like medium coverage. I still see like some darkness coming through, but it did brighten things up”10:32–10:35
  • “I think those shades actually worked well together. It wasn't like too too light”10:38–10:42
  • “One product I feel like I will keep trying, but I initially I'm kind of thinking I'll probably pass on is the concealer. Under eyes are very particular though, so keep that in mind. Not bad. Like definitely tried much worse concealers”
  • Source: Affordable drugstore makeup under $15 - Jun 3, 2026
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
4.9Soft Touch Butter Bronzer
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “This also is a really nice match for my skin tone. It's not too dark, it's not too orange”26:33–26:38
  • “It's lightweight and definitely on the thinner side for a powder, which I like in this case. I feel like it allows you to just build it up more without it looking heavy or harsh”26:07–26:11
  • “It has a natural matte finish and holds up nicely with wear as well. It doesn't go patchy. It doesn't majorly fade”26:27–26:33
  • “This is also a really great bronzer for something that is softer”26:36–26:40
  • “$5.99. Like, that's so amazing”
  • “The fact that there's only four shades really stinks because that means it's obviously not going to be an option for a lot of people”26:55–26:58
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
4.2Variant: Whipped ButtercupSoft Touch Butter Bronzer
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “I have a few items in their line. So, I got two shades in the bronzer because I wasn't sure. I got the shades whipped buttercup and golden buttercream”2:33–2:40
  • “I'm going to try the very light one”
  • “It is on the more yellowy ochre side, which I do prefer over like orange or red”3:53–4:00
  • “I like how soft it is”
  • “The blendability was really easy”4:06–4:09
  • “It's a more silky hydrated formula”3:36–3:41
  • “It's on the more subtle side, but it does have a bit of like a healthy sheen to it without being able to see a physical pearl, but it has that really natural finish that still adds dimension”3:24–3:30
  • “I did build it up so I could really see where I could get it”4:02–4:06
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Variant: 20 golden buttercreamSoft Touch Butter Bronzer
  • “This is like a cream to powder bronzer and have really been enjoying this as well”17:10–17:20
  • “This is definitely more warm toned than the Morphe one, but it just blends out so so beautifully on the skin. It doesn't look patchy or anything”16:50–17:00
  • “I don't have any other bronzer formula like this in my collection with this being like a cream to powder. And it was really affordable, too”17:10–17:15
  • “This bronzer was only $5.99 at Ulta”17:27–17:33
  • “I just can't get over how beautiful this is for being as affordable as it is”17:42–17:47
  • “I just feel like it melts into the skin beautifully and like I said, it just it blends super easy. It doesn't look patchy. It's such a beautiful color, especially for summer”
  • Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
5The Super Peptide Glossy Lip Treatment
4.9The Super Peptide Glossy Lip Treatment
  • “I think you get so much for your money at $5”15:52–15:56
  • “They have fantastic ingredients”
  • “The applicator is nice and slim. They're comfortable to apply”15:58–16:03
  • “The consistency isn't too thick or too thin. It's smooth and comfortable, lightweight, and has zero stickiness”16:01–16:08
  • “It feels silky smooth and comfortable and moisturizing and it smooths and plumps my lip lines, but in doing so, it doesn't burn or sting. There's not even a tingle”16:24–16:32
  • “This is such a high quality product at such an affordable price. They're definitely worth checking out”16:46–16:52
  • “I think this was an incredible launch in 2025”16:53–16:58
  • Source: Best drugstore makeup products of 2025 - Dec 4, 2025
4.9Variant: PinkifiedThe Super Peptide Glossy Lip Treatment
4.8The Super Peptide Glossy Lip Treatment
4.8The Super Peptide Glossy Lip Treatment
4.5Variant: CoralizedThe Super Peptide Glossy Lip Treatment
4The Super Peptide Glossy Lip Treatment
4.9Flawless Skin Trio Loose Setting Powder
  • “$5. Three colors in here. There are three individual chambers and you can use one color at a time or mix all three colors or two colors together at once in the lid”1:05–1:12
  • “This is a micro fine brightening powder. And if you need to wake up your under eye in a hurry and you only want to spend a handful of dollars, this is the one”1:16–1:22
  • “I cannot get over the price. It actually performs very much like luxury and is in top placement with my powders”1:26–1:30
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
4.5Flawless Skin Trio Loose Setting Powder
4.5Flawless Skin Trio Loose Setting Powder
4.2Flawless Skin Trio Loose Setting Powder
  • “What's so nice about this is that you get a lavender powder, a pink powder, and then a peach powder that you could either use individually or mix all the shades together”7:47–7:54
  • “And it makes this cotton candy shade that looks flawless on the under eyes”7:57–8:03
  • “I only like this powder though for the under eyes because of the color”8:01–8:11
  • “On the cheek area and the under eyes, I think it's perfect”8:12–8:20
  • “The loose trio powder I like, especially with a cream pink blush underneath because it makes everything look very seamless”16:59–17:03
  • “I still like this and I will continue using”17:08–17:11
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
2Flawless Skin Trio Loose Setting Powder
  • “When I opened this up, it was like a violent pink. I thought that this was going to be such a brightening powder, but it's not. It immediately re-darkens my under eyes and makes my under eyes look really sallow”2:49–2:55
  • “The blurring quality is really nice. It has a really soft blur, but oh my goodness, does this ever like create darkness underneath of my eyes? It doesn't do anything you want a pink powder to do”3:00–3:06
  • Source: Best and worst of latest makeup launches - Feb 25, 2026
2Flawless Skin Trio Loose Setting Powder
  • “This Essence one is like pretty cotton candy pink. Like it's very vibrant”1:31–1:36
  • “There's three shades in here and you mix them all together”
  • “I was kind of hoping it would be a Givenchy dupe, but it's so like neon pink”
  • “This is a really nice blurring powder, but I think because it's so pink, once it meshed into my wet concealer, it kind of darkened just slightly”1:56–2:00
  • “It did not brighten my under eyes. If anything, I feel like it just made them look a little bit more sallow”2:05–2:11
  • Source: Trying my new drugstore makeup purchases - Feb 5, 2026
4.9Pure Nude Highlighter
4.9Pure Nude Highlighter
  • “If you want to highlight the skin and you want it to look glowy but not crinklify your skin, exaggerate fine lines, not look like a strobe beam during the day, do yourself a favor and get the Essence Pure Nude”10:36–10:41
  • “You cannot screw this up”
  • “It is literally going to do everything you need her to do and then some”10:52–10:58
  • “It is just like the ambient powders”10:58–11:02
  • “It gives you a true candle lit glow”
  • “I have consistently reached for this product over and over throughout the years”11:00–11:08
  • “If I didn't have this in the drawer, like I would go buy another one”
  • “This is my favorite in the highlight category from the drugstore”11:39–11:44
  • Source: Ultimate drugstore makeup guide: best in each category - Jul 21, 2025
4.9Pure Nude Highlighter
Pure Nude Highlighter
  • “If you were to ask me 5 years ago, do I have anything at the drugstore comparable to an Hourglass powder? This would be it”36:47–36:56
  • “This is not a highlighter that is a bling in your face highlighter. It is a beautiful lit from within all over glow”37:03–37:13
  • “It makes your face look like it doesn't have any powder on it, but it also doesn't make it look like you have a highlighter product on your face. It just looks like that's the kind of skin and makeup that you did. It's undetectable glow”37:16–37:25
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
3.5Variant: Soft GlazeSoft Touch Bouncy Glow
2Variant: 10 Soft GlazeSoft Touch Bouncy Glow
1.5Variant: Soft GlazeSoft Touch Bouncy Glow
  • “This one here is what got me excited. This one is in the shade 10. Soft soft glaze”5:27–5:35
  • “I'm hoping that it's going to be similar to the MAC Bouncing Gleam highlighters that they came out with over the holidays”5:45–5:51
  • “The essence one is quite a bit more sparkly”5:56–6:03
  • “Oh yeah, it's very glittery on the face”6:14–6:19
  • “Underneath of the glitter, it feels very similar to how the MAC one applies”6:31–6:37
  • “I just I know I'm not going to use this”6:37–6:41
  • “It looks really good on camera”6:39–6:42
  • “But in person here, I don't know if I'd want to go to it, you know, unless it's like a very specific kind of look I'm after”6:42–6:50
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
4.9Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
4.9Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
  • “I also really love the Essence Lash Without Limits mascara”33:26–33:30
  • “I think either this one or like their tubing version of this is my favorite Essence mascara”33:33–33:38
  • “Ever since they came out with this one, I think I like this one a little bit better”33:42–33:45
  • “It's just like an all-around good mascara. You get length, volume, drama, but it doesn't necessarily look super clumpy”
  • “I feel like it lasts on the lashes really well”33:51–33:55
  • “I think this one probably stays in place a little better and it's not as heavy, so I feel like my lashes are not as prone to falling when I use this one”
  • “I definitely plan on repurchasing that at some point”
  • Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026
2Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
4.9Variant: Antique BloomSoft Touch Bouncy Blush
  • “I tried out this soft touch bouncy blush a couple weeks ago and this is so pretty”6:55–6:59
  • “You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable”7:01–7:05
  • “This is a perfect pink”7:09–7:12
  • “It's not too cool toned”
  • “It's like a nice true pink”7:12–7:16
  • “These also have a good amount of pigment”7:15–7:20
  • “This is one of my favorite products that Essence came out with”
  • “This is such an easy kind of formula to work with that anybody could use it versus liquid blushes”
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
4.5Soft Touch Bouncy Blush
4.5Variant: Exotic DaisySoft Touch Bouncy Blush
4.5Variant: Roses in BerrySoft Touch Bouncy Blush
  • “Here we go with the soft touch blush. Now, I picked up this color. I wanted to get something that I didn't have much of in my collection. And this looks like a really nice berry. It's the shade roses in berry”7:07–7:16
  • “It has a different formula. Like, as I'm touching it, feels like a wet, cold gel”7:43–7:50
  • “This one almost feels like a dry balm, if that makes sense”
  • “It feels like it's going to be very airy and blurry”
  • “I really like this color”
  • “It feels very wintry and cutesy”
  • “It looks very pretty”6:57–6:59
  • “It looks relatively smooth”
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
4.5Lash Princess False Lash Effect Mascara Waterproof
4.5Lash Princess False Lash Effect Mascara Waterproof
4.9Variant: Pink ChampagneHydra Kiss Lip Oil
4.9Hydra Kiss Lip Oil
  • “These lip oils are my favorite lip oils on the market at any price point. They are so beautiful”38:24–38:30
  • “They just give just a hint of color, but they are the juiciest, most hydrating, most shiny, reflective lip oil on the market. They are so comfortable. Their scents are really nice, but definitely subdued and not overpowering. They are so gorgeous. They feel so wonderful. I flipping love these”38:35–38:46
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
4.5Hydra Kiss Lip Oil
4.9Foundation Stick
  • “The moment I tried this, I was so mad at myself for not trying it sooner because this is one of the most gorgeous stick foundations, period. Drugstore or not”3:40–3:46
  • “It melts into the skin. It's not gummy. It's not patchy. It's not fingerprinty”3:48–3:55
  • “It has the right amount of coverage. It's not too heavy. It's not too light. It wears great”3:55–3:59
  • “You can underpaint with the different shades. They have so many different shades and each tube is like five, six bucks”3:59–4:05
  • “You can bron with this, contour with this, you can brighten with this. One of the greatest launches in 2025. So underrated”4:05–4:11
  • “I'm giving it like a massive thumbs up”4:16–4:20
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
4.9Variant: 160Foundation Stick
  • “This only cost about six euros if you can believe that”28:38–28:49
  • “This is a very very lightweight foundation stick. So I would say the coverage is somewhere between light to medium which just suits me on a daily basis”28:45–28:53
  • “Like with the Lumi matte literally blends itself. I mean, if you've ever used the Dior foundation stick and you've seen how blendable that is, this is even more blendable. So, it literally just melts into the skin. It actually blends out like butter”28:56–29:03
  • “I like this because it gives me a really healthy, dewy finish to the skin”29:11–29:19
  • “This is one of the best foundations of the year, but you have to like light coverage, although it is buildable and you have to like a dewy, glowy finish”29:27–29:31
  • Source: The best makeup of 2025 - Dec 29, 2025
4.5Variant: 170Foundation Stick
4Variant: Medium LightFoundation Stick
1Variant: 140Foundation Stick
  • “My issue with this one is it sits on top of the skin”4:55–5:02
  • “You can even see as I'm applying it, it's just not looking smooth at all”5:00–5:06
  • “This makes the ColourPop look good”5:22–5:27
  • “This Essence one is arguably the worst foundation that I've put on my face this year”5:36–5:44
  • “It is an affordable product, but it's not even worth how affordable Essence can be”5:44–5:49
  • “This one, in my opinion, was a major major fail”5:55–6:01
  • “It's attaching to dry patches that I can assure you really aren't there that no other foundation is going to detect”6:06–6:11
  • “It's literally even making the ColourPop foundation look really smooth”6:13–6:17
  • Source: Worst makeup of 2025 - Jan 1, 2026
4.9Variant: OysterCream Eyeshadow
4.9Variant: PearlCream Eyeshadow
4.9Variant: RoseCream Eyeshadow
  • “Such a pretty shade”22:13–22:16
  • “This is such a good formula”22:48–22:50
  • “This is such a beautiful shadow”23:01–23:05
  • “It is a metallic cream shadow, but I feel like if you really blend it out, it has a little bit more of like a natural not like full-on satin finish. Like it definitely still looks like a metallic on the eyes, but it's not like so over the top intense. So, it does look very natural, very soft and pretty”
  • “It takes 2 seconds to blend out, a little bit on the lower lash line, a little bit of like a brow bone shade, and that's it. Like it is truly so fast and just really beautiful if you're someone who is like an eyeshadow fan”24:00–24:06
  • Source: New drugstore makeup launches for spring 2026 - Apr 19, 2026
4.8Variant: CocoaCream Eyeshadow
4.8Variant: 01 RoseCream Eyeshadow
  • “This is beautiful. It works well by itself or with an eyeshadow primer”8:28–8:33
  • “I've used this on its own and it does not budge. It does not crease or anything like that”8:33–8:37
  • “If you're looking for a super affordable longwearing eyeshadow, like cream shadow, this is gorgeous”8:39–8:44
  • “I think that Essence was trying to dupe like the Charlotte Tilbury cream shadows. And I've never used the Charlotte Tilbury ones, but I will say these Essence ones are so good. Creamy, longwearing, beautiful”10:31–10:47
  • “This rose is such a beautiful color. It's a beautiful rose gold”
  • “I like these better than like the L'Oreal shadow sticks. Like, I think that these Essence cream shadows last better than even those L'Oreal shadow sticks”10:43–10:50
  • “With lasting power, these are on par to the Maybelline um Coloray, like their their tattoo cream shadows”10:56–11:02
  • “I do think that the product this is more creamy than those Maybelline color tattoos. And so I think you just get like a better application with these Essence cream shadows”11:03–11:14
  • Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
4.8Variant: 03 OysterCream Eyeshadow
4.2Variant: OysterCream Eyeshadow
4.8Jelly Grip Hydrating Primer
  • “When I need a little extra performance and wear time out of my makeup, I use their Jelly Grip Primer”1:47–1:52
  • “This outperformed the other three by miles in my opinion”2:01–2:06
  • “It is so thin, it really does feel more like a gel moisturizer”2:08–2:14
  • “Compared to other grip primers that claim to be hydrating, this one actually feels like it's sinking into the skin just a bit”2:11–2:18
  • “When I'm going to have a long day, maybe I'm on shoots all day, or maybe I'm even capturing an event at night, this is definitely the primer I've been grabbing”2:23–2:28
  • “Out of all of the grip primers that I've tried from the drugstore, this one doesn't get me as shiny both freshly applied and throughout the day”2:33–2:37
  • Source: My New 9-5 Work Makeup Routine (Quick & Long Lasting) - Nov 8, 2025
4.8Jelly Grip Hydrating Primer
  • “This is only $5.99”
  • “This does have fragrance, which I'm not a huge fan of, but it's not super overwhelming”10:24–10:29
  • “As someone with acne-prone, sensitive skin, I don't think that the fragrance has caused any irritation on me”10:36–10:41
  • “This is probably the thinnest grippy primer that I've ever tried”10:53–10:58
  • “Almost feels like it is kind of sinking in a bit versus just creating that layer on top of your face”10:55–11:03
  • “I do feel a bit more of the hydrating feeling from this formula versus the others”11:06–11:12
  • “As it dries, it starts to get a bit tacky, but it's not sticky. It doesn't feel like my expression lines are getting stuck together as I move my face around”11:21–11:26
  • “This is just a very comfortable product”
  • Source: Testing & rating the top 4 drugstore grip primers - Oct 27, 2025
4.2Jelly Grip Hydrating Primer
  • “I love this cuz it feels like a jelly serum”4:24–4:28
  • “Doesn't have a ton of grip, but makeup applies so nicely and wears nicely throughout the day with it”4:26–4:32
  • “Out of both of these, I think the hydrating one is better”4:35–4:38
  • “It just makes the makeup and everything look more seamless”4:37–4:42
  • “There's something about this that I really like”4:49–4:53
  • “I have tested it with my foundation and it does wear really nicely with this primer”4:55–5:00
  • “I like the Grip Hydrating Primer, though”
  • “This doesn't have any grip. I don't want to say any, but compared to others, it's very minimal”4:26–4:30
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
5Variant: Ba BananaBrighten Up! Banana Powder
  • “I have gone through about 17 of these, as you can see. I need to pick up a new one”17:57–18:04
  • “I used to use this to set my face every single time I would do my makeup for stage when I would work for Disney. I would go through this like a mofo. But it is so freaking good”18:09–18:16
  • “What's so great about this powder, too, is it goes well to as a touch-up powder. It's literally $4. This is one of my top favorite makeup products of all time in my makeup collection”18:39–18:47
  • “It makes your makeup last so well. It is kind of incredible, not going to lie. Obsessed with this”19:01–19:06
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
4.6Brighten Up! Banana Powder
  • “This I do like, and it's a nice topper if you want to brighten or if you want to just set your under eyes with a very light shade”
  • “I do like this”
  • “the banana powder I do think saved the under eyes and it gives some nice brightness”
  • “This is one of my favorite products that I've used for years”7:32–7:35
  • “I think it's a great addition to your makeup”
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
2.8Bouncy Plump Smoothing Primer
  • “I didn't like it when I first used it, and the first couple of times I used it, but I persevered”3:13–3:18
  • “I don't think that this is going to help with longevity in your makeup. I don't think it's going to do a whole lot other than feel really nice cooling, and it does feel hydrating”4:17–4:28
  • “I could definitely see a significant difference with how good the foundation looked on one side than the other”4:45–4:52
  • “It's a funny one, this. I don't really understand it”4:55–5:00
  • “If you have super dry skin, it can feel a little nice, but it doesn't feel totally moisturizing”5:00–5:05
  • “I don't think it's a necessary step”5:17–5:22
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
4.5Variant: Rich BurgundySatin Blend Gel Eyeliner
4.5Variant: Rich BurgundySatin Blend Gel Eyeliner
4.5Variant: 05 Rich BurgundySatin Blend Gel Eyeliner
3.8Variant: Chocolate BrownSatin Blend Gel Eyeliner
  • “I do love how creamy this is”
  • “I think it has a nice formula”
  • “I also think this is a good shade of brown”3:03–3:08
  • “There's a touch of warmth in there, so I think it's very pretty”3:05–3:13
  • “I like the eyeliner so far”
  • “Great formula, great color, but not my favorite packaging”
  • “When you open it and then it kind of comes up like this, because sometimes the entire eyeliner comes out of the compact or it breaks or you can't really push it back in”10:55–10:59
  • “I don't honestly really love that, but I just wanted to mention it”11:06–11:09
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
Variant: 03 Bronzed ShimmerSatin Blend Gel Eyeliner
  • “I have been using this bronze shimmer almost every single day”12:02–12:11
  • “I just think it's such a beautiful eyeliner, especially if you have brown eyes, to just put right up here at the upper lash line”12:11–12:17
  • “I just like how this has like a bronze like shimmery look to the liner. So, it is kind of unique in that way”12:35–12:42
  • “It's very creamy and once I get it on the eyelids, it also stays on all day long”13:26–13:31
  • “The only downfall to this product, which could be like a deal breaker for some people, is that it broke off in here”
  • “Maybe I just got like a faulty liner”
  • Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
4.8Juicy Bomb Glossy Butter Balm
Lash Princess Curl & Volume Mascara
2Lash Princess Curl & Volume Mascara
  • “This is really hard to apply because it doesn't really have any distinct bristles”8:23–8:29
  • “You get like one light natural coat, and then it's kind of hard to build up”8:34–8:40
  • “I can't really build the product up on my lashes very well at all”8:51–8:55
  • “It is a very very lightweight formula”
  • “It actually holds my curl into place, and my lashes stay lifted all day long”9:11–9:16
  • “It dries so fast, so I feel like one coat is really all you can get out of this before it starts to get tangly”9:17–9:24
  • “I weirdly like this on my bottom lashes”9:47–9:51
  • “It kind of like works to define them really well”
  • Source: Worst makeup of 2026 - Apr 29, 2026
Jelly Grip Eyeshadow Primer
  • “I feel like with the grippy eyeshadow primer, at least the other times that I've used it, I feel like my eyeshadows crease with it”
  • “It looks really good when I first blend my eyeshadows on it, but I just don't feel like it keeps them lasting all day”
  • “The side that had that Essence Jelly Grip Primer, it's creasing. Like, it's just not holding up as good as the Ioni eyeshadow primer”32:52–33:00
  • “I've just decided that this Essence Jelly Grip, it's just not for me. Every time I use that Jelly Grip primer, it looks good when I first use it, but then as it wears, it doesn't wear well throughout the day”33:03–33:11
  • “I don't really think this eyeshadow primer is very good”35:58–36:08
  • Source: Dollar Tree Makeup Wear Test: 8 Hours - May 14, 2026
4.5Pure Nude Baked Blush
  • “I've loved these for years, and I still wear them all the time”19:22–19:26
  • “They're just so gorgeous on the skin”
  • “It's very, very lightweight”
  • “It's not an overly pigmented formula”20:04–20:08
  • “Some of the shades are a little deeper, some are a little bit lighter”20:06–20:10
  • “You can absolutely build them up, but in the end, they look a little bit more subtle on the skin than something that has a lot more pigment”
  • “Some of them are definitely more glittery than others”20:17–20:21
  • “I feel like it might be best to shop for these in person or just to check out like some true swatches online before buying because if you don't like shimmery or glittery blushes, some of these might really not do it for you”20:27–20:33
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
4.9Variant: Blushed StardustExtreme Shine Volume Lipgloss
4.5Variant: Flower BlossomExtreme Shine Volume Lipgloss
4.9Lash Without Limits Waterproof Extreme Lengthening & Volume Mascara
2.5The Rose Edition Eyeshadow Palette
  • “The metallics in here are beautiful, absolutely gorgeous, but the mattes are not up to a whole lot”7:40–7:47
  • “If you're expecting super intense mattes, you're not going to get it”7:54–7:58
  • “The mattes are the biggest disappointment in this palette for me”8:39–8:43
  • “If you compare this to one of the Catrice eyeshadow palettes, there is a difference. There really is”8:58–9:07
  • “I think if I was you, I would just maybe put that fiver into one of the cream eyeshadows because they are phenomenal”
  • “This is worth it for the metallics on its own because they are just beautiful. But the mattes, nah, not for me”10:05–10:11
  • “I don't think you need this. I think you will be disappointed with the mattes”13:09–13:14
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
2.5Jelly Grip Refreshing Aloe Spray
  • “I think this is supposed to be a dupe for the Milk Makeup one”13:42–13:45
  • “To be honest, I don't really love Essence setting sprays”13:45–13:48
  • “I think initially they feel really nice, but there are better drugstore setting sprays in my opinion that I've tried that actually are going to give you more mattifying, maybe more glow or just more hold throughout the day with your makeup”13:47–13:51
  • “But this definitely refreshes the skin”14:03–14:07
  • “But I do think there's better options”14:05–14:08
  • “Essence doesn't have my favorite setting sprays, and I know they're really affordable”15:59–16:03
  • “I think this is $6 or $7, but I would use that towards a better formula where it's actually going to make a difference in your makeup routine”16:02–16:08
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
Glow Like Honey Dewy Primer
4.5Variant: BrownLash Without Limits Extreme Lengthening & Volume Mascara
4.5Variant: BlackLash Without Limits Extreme Lengthening & Volume Mascara
3.5Variant: BrownLash Without Limits Extreme Lengthening & Volume Mascara
4.8Jelly Grip Undereye Primer Stick
4.8Variant: Bare AffairSoft & Precise Lip Pencil
Silky Blur Translucent Loose Setting Powder
4.2Variant: Cocoa GlazeSoft Baked Blush
  • “They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze”
  • “She's really pretty and she gives kind of an unexpected rosy glow to the cheeks”
  • “Laura Geller, you got to be taking note. Essence is coming”
  • “It's a pretty multitasker, too. I've talked about that in other videos using on the eyes”
  • “It's definitely your least expensive baked option”
  • Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
4.2Variant: Cocoa GlazeSoft Baked Blush
1.5Soft Baked Blush
  • “This formula is much more intense”
  • “These are very very fragile”
  • “These are much more metallic and they're very very glittery”12:57–13:04
  • “These are more of what I would consider to be like a blush highlighter hybrid rather than like a typical baked blush”13:15–13:18
  • “In my opinion they're just like a downgrade because that original formula was so beautiful”14:04–14:08
  • “This one just feels and looks like a little bit cheap on the skin to me personally”14:14–14:20
  • Source: Worst makeup of 2026 - Apr 29, 2026
2.5Lash Princess Sculpted Volume Mascara
  • “My gripe with this one is that they changed the formula, I feel like, and this flakes by the end of the day”34:46–34:54
  • “This used to be the only mascara I would use. I kind of want to use it for nostalgic purposes, but it just got so dry”35:02–35:08
  • “But your lashes are freaking gorgeous with this mascara. I don't know why they changed it”35:17–35:22
  • “If you like this and you're a fan of this and it's a little wetter than this, I do think it's a good mascara. If you're not going to wear it for longer than eight hours, it's a good workday mascara, but longevity is not there anymore”36:05–36:08
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
5Line N' Stain! Tattoo Lip Liner
5Variant: 01 Everyone's Nude-PinkLine N' Stain! Tattoo Lip Liner
  • “This, in my opinion, is a much easier process”30:27–30:33
  • “I love this product and to me this is much faster, much easier than like a peel off lip liner stain because it's essentially a marker that you just draw on and once it dries it doesn't move”30:50–30:55
  • “I actually like this better than some of the other alternatives I've tried”31:01–31:05
  • “It is much larger. Like so many brands are doing lip liner stains that have kind of like a very bendy flexible applicator and it's hard to evenly apply them. I like this one because it tapers off to like a very pointed tip so you can be precise with it”31:05–31:09
  • “Super longwearing”
  • Source: Best drugstore makeup for hot weather - May 18, 2026
4.9Variant: 102 (over the Nude)The Slim Stick Lipstick
  • “I don't know how they're only $5”4:21–4:27
  • “It is such a thin powder matte, but it's not super dry”4:23–4:29
  • “It's also not transferproof, so you know, everyone has their own preferences. I prefer a matte lipstick that is a little bit more like emollient and less drying and I don't mind having to reapply it”4:29–4:33
  • “I really when I look for a matte lipstick, I just want something that's not going to accentuate my lip lines at like this age. And I feel like this checks all my boxes”4:39–4:45
  • “It's super lightweight. It has that like powdery finish, but it's like a it's not super matte”4:50–4:54
  • “I think it's a true beige nude”4:58–5:04
  • “It goes with every lip liner. It's so easy to reapply”5:13–5:17
  • “It's $5. You can't go wrong”
  • Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
4.9Variant: ChocoholicThe Slim Stick Lipstick
4.6Variant: 01 Blushing NudeHydra Kiss Lip Tint
4.7Variant: Porcelain16h Cover & Last Powder Foundation
  • “It really does just perfect your skin. Look at the line here of demarcation. You can see between where I used it and where I haven't”21:19–21:29
  • “It wears so well. Now, it does have a little bit of color to it, so you do have to make sure that you get your shade. But oh my goodness, I love how long lasting this is. I love how smooth this makes my skin look”21:32–21:36
  • “If I don't want to look like a disco ball up here, this just gives such a gorgeous amount of skin-like finish”21:42–21:54
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
4.516h Cover & Last Powder Foundation
4.9Variant: Blushed StardustMono Eyeshadow Glitter
Variant: 02 Browny BrowsMake Me Brow
2.5Hello, Good Stuff! Glow Serum Primer
  • “Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products”0:41–0:45
  • “They do the exact same thing”0:50–0:55
  • “One is $36, one is $5”
  • “This is a really good product. It's a serum. You can use it at night time. You can use it with your skin care if you need extra hydration or if you just feel like your makeup gets cracky and dry”1:35–1:39
  • “They're water-based, so they're super lightweight and they're not going to your makeup”1:49–1:51
  • “Save your money”
  • Source: Best drugstore dupes ever created - Apr 22, 2026
4.9Variant: 01 Clear ControlBrow Lift & Freeze Glue
  • “There's one brow glue that I just find myself just choosing over and over and over again”3:23–3:33
  • “This is just so fantastic”
  • “If you have sparse brows, get yourself a brow waxy type formula, honestly, because waxes tend to just pick out every single teeny tiny hair”3:55–4:03
  • “The only thing I'd say with this is it dries pretty quickly. So, just make sure that you get all the hairs into place pretty fast because once it dries down, it ain't going anywhere”4:12–4:18
  • “Any of these are phenomenal and if I lost my makeup, I would actually be purchasing these three. That's what I'm going to get. 100%”4:29–4:35
  • Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
4.9Variant: 01 Clear ControlBrow Lift & Freeze Glue
4.5What The Fake! Volumizing & Lengthening Mascara
  • “This is a really good mascara”
  • “I've never had a mascara like this before where it literally clings onto every lash that exists on your eye, literally”16:01–16:09
  • “I've never had such a draggy mascara and I love it”16:14–16:21
  • “It's just dragging them and I just love that because it just stretches out your lashes. It's phenomenal”16:16–16:26
  • “This isn't going to give you a lot of volume at all. It's going to give you length”
  • “I really like this mascara”
  • “It lasts super well on me. Like, I wore it for a really long day on Saturday for 15 hours, and I didn't have any flaking”
  • “I do have a suspicion that this flakes on my bottom lashes”16:26–16:38
  • Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
4.5Variant: BlackWhat The Fake! Volumizing & Lengthening Mascara
4Microblading Brow Brush Liner
3.5Sun Club Matt Bronzing Powder Palette
3.8Variant: Cinnamon Spice8h Matte Comfort Lipliner
  • “It's a retractable ultra creamy formula”12:35–12:39
  • “I wish they had more shades in these honestly because I like this color, but sometimes I want a little bit of a darker brown”
  • “I wouldn't say this is the most longwearing lip liner that I own, but there is some longevity cuz there is some grip with this formula”12:46–12:49
  • “It's not going to completely slide off when you apply it, which I do like”12:52–12:55
  • “I just wish the lip liner, like I said, came in some darker variations of brown”13:06–13:12
  • “I wish they had more shades, like I said, because it is a nice formula”12:37–12:40
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
4.8Variant: Full of BeansBlend & Line Eyeshadow Stick
  • “It's a $1.99. Go and grab this. Especially if you have green eyes or blue eyes”6:13–6:18
  • “The tone in here is perfection. It has just I don't even know like a hint of coppery red in here. It's chocolatey mocha. Beautiful metallic”6:18–6:26
  • “You can pop this on the lash line pretty carelessly. Go in, take a brush, bam, bam, bam. You're going to blend it out. You're going to have a smokey eye in 2.2 that cost you $2”6:29–6:36
  • “Also, update update. We're going back a few steps, but like the longevity factor of this $2 shadow stick, stop it”8:48–8:56
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
4Correct & Conceal under eye brightening concealer
  • “I been reaching for this. I really enjoy it. It reminds me so much of the Tower 28 one. It's great for those natural makeup days, but if you have a ton to cover, this isn't going to give you that full, full coverage”1:36–1:41
4.9Variant: 01 Cream Come TrueDulce De Leche Bomb Shiny Lipgloss
3.5Glow Like Honey Serum Spray
  • “This is basically a biphasic serum mist”
  • “It's meant to refresh the skin, hydrate the skin, deliver like a nice glowy radiance”1:07–1:14
  • “This is a very lightweight, very comfortable product”1:39–1:43
  • “It really truly leaves your skin looking nice and glowy”1:41–1:48
  • “I don't love it between makeup layers or at the end because it is extremely glowy”1:51–1:56
  • “It seems like the Dolba First Spray Serum has many more beneficial ingredients for your skin that kind of deeply hydrate and nourish the skin”2:19–2:23
  • “This one maybe has like more superficial ingredients that give like slip and glow to the skin on the top layer”2:28–2:32
  • “I just don't know that long term you're getting a ton of skin care benefits from this product”2:45–2:50
  • Source: I tried all of the newest essence makeup (what's truly worth trying) - Jun 11, 2026
4.9Variant: Dark BrownEyebrow Designer
2All About Matt! Fixing Compact Powder
4.2Variant: GlowmanGlowcerin Glycerin Lip Treatment
4Variant: Glow IconRadiant Light Face Palette
4.2Mini Eyeshadow Palette
4.5Variant: 04 Main FeedBlur Souffle Matte Lip Cream
4.9Variant: 155Silky Blur Hydrating Longwear Foundation
MENTIONSPoutline Soft Glide Lip Pencil
4.5Variant: Main SqueezeWhat the Fake! Plumping Lip Gloss
4.9Variant: Be My SunlightPure Nude Sunlighter
4.3Variant: 30 Medium/TanMagic Filter Glow Booster
  • “This is really pretty if you want to just enhance your complexion, make any foundation a little bit more glowy”5:02–5:07
  • “I love this packaging as well”5:07–5:12
  • “It just gives such a pretty glowy base”5:15–5:19
  • “This is not going to give you any coverage, by the way”5:17–5:21
  • “It's a very sheer glowy product”5:19–5:22
  • “If you like the Hollywood Flawless Filter from Charlotte Tilbury or just any kind of radiance under your makeup, you're going to like this”5:21–5:27
  • “If you want to enhance any of your foundations and make them look ultra glowy, the glow booster is it”16:34–16:39
  • “This is very sheer, but I love the way foundation applies over top of this”
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
2.5I Love Extreme Crazy Volume Waterproof Mascara
4.8This Is Nude Lipstick
  • “The gag is the packaging is actually the same, too”
  • “Both products, you just crank it and it pops out of the top”
  • “Both very thick because they're both meant to condition your lips”
  • “The texture is the exact same”1:06–1:09
  • “I cannot believe they made a dupe of this, but it is identical”0:46–0:50
Brand note

Essence is the drugstore brand that keeps surprising creators with how good the formulas are for the money. The Super Peptide Glossy Lip Treatment comes up most often — a non-sticky, high-shine gloss with a smooth, hydrating feel that people compare favorably to high-end options. The Soft Touch Butter Bronzer also gets consistent praise for its soft, blurring, easy-to-blend texture. The main trade-off across the line is limited shade ranges, which creators note can exclude a lot of skin tones.

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