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andreamatillano mentioning Essence Silky Blur Hydrating Longwear Concealer at 09:05 in their YouTube videoSilky Blur Hydrating Longwear Concealer"This one is not as mattifying."$5.99andreamatillano mentioning Essence Flawless Skin Trio Loose Setting Powder at 10:36 in their YouTube videoFlawless Skin Trio Loose Setting Powder"The formula is great."$5.99andreamatillano mentioning Essence Lash Princess False Lash Effect Mascara at 07:36 in their YouTube videoLash Princess False Lash Effect Mascara Waterproof"The False Lash Effect is still one of my all-time favorite mascaras."$4.99andreamatillano mentioning Essence Soft Touch Butter Bronzer at 23:10 in their YouTube videoSoft Touch Butter Bronzer"This has been my go-to bronzer."$5.99@juicyjas reviewing Essence Stick Foundation at 00:10 in a YouTube Shorts videoFoundation Stick"This new Essence Stick Foundation is really good."$6.99@juicyjas reviewing Essence Brighten Up Banana Powder at 07:32 in a YouTube Shorts videoBrighten Up! Banana Powder"This I do like, and it's a nice topper if you want to brighten or if you want to just set your under eyes with a very light shade."$4.99@juicyjas reviewing Essence Jelly Grip Face Primer at 04:26 in a YouTube Shorts videoJelly Grip Hydrating Primer"I love this cuz it feels like a jelly serum."$5.99@juicyjas reviewing Essence Pure Nude Highlighter at 12:01 in a YouTube Shorts videoPure Nude Highlighter"This is my all-time favorite drugstore highlighter."$4.99@skylerreneee reviewing Essence The Super Peptide Glossy Lip Treatment at 01:50 in a YouTube Shorts videoThe Super Peptide Glossy Lip Treatment"Not sticky, but they also have that high shine to them."$4.99andreamatillano mentioning Essence Cream Eyeshadow at 18:07 in their YouTube videoCream Eyeshadow"If you're looking for a more affordable option and you like a glow on the eyes, these are amazing."$5.99@juicyjas reviewing Essence Hydra Kiss Lip Oil at 13:30 in a YouTube Shorts videoHydra Kiss Lip Oil"Smells so good."$4.99@skylerreneee reviewing Essence Soft Touch Bouncy Blush at 00:09 in a YouTube Shorts videoSoft Touch Bouncy Blush"This is quite literally five bucks and it is the softest, most buttery-est formula ever."$5.99tati mentioning Essence Soft Touch Bouncy Glow at 09:05 in their YouTube videoSoft Touch Bouncy Glow"Essence creates some of the greatest products."$5.99@elm0zwrldyt reviewing Essence Contour and Bronzer Stick at 13:40 in a YouTube Shorts videoCONTOURING duo stick"Oh, that's a good contour color. A lot of people mix up contour and bronzer... contour should be gray. Like it should be a shadow... Look at that color. That is amazing contour color."$5.99andreamatillano mentioning Essence Lash Without Limits Mascara at 33:33 in their YouTube videoLash Without Limits Tubing Extreme Lengthening & Volume Mascara"I also really love the Essence Lash Without Limits mascara."$4.99@emilynoel83 reviewing Essence Lash Princess Volume Mascara at 19:53 in a YouTube Shorts videoLash Princess Curl & Volume Mascara"It really made my lashes look pretty thick."$4.99@elm0zwrldyt reviewing Essence Fix and Lash Instant Matte Alcohol-Free Setting Spray at 24:33 in a YouTube Shorts videoFix & Last Instant Matte Make-Up Fixing Spray"The spray is like finer. I like how the other one feels more."$4.99@itsbabykelz reviewing Essence Fix & Last 18H Long-Lasting Make-Up Fixing Spray at 00:01 in a YouTube Shorts videoFix & Last 18H Long-Lasting Make-Up Fixing Spray"For setting spray, we're back at Essence. These fix and last setting sprays, $4.99"$4.99@tati reviewing Essence Wow What a Brow Pen at 13:51 in a YouTube Shorts videoWow What a Brow Pen Waterproof"The texture of it is very powdery and I like that in a brow pencil."$4.99andreamatillano mentioning Essence Soft Baked Blush at 13:15 in their YouTube videoSoft Baked Blush"They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze."$6.99makeupbynikkilarose mentioning Essence Makeup Slim Stick Matte Lipstick at 43:48 in their YouTube videoTHE slim STICK"It's a light pinky nude."$4.99@meisteriousways reviewing Essence Soft & Precise Lip Pencils at 01:08 in a YouTube Shorts videoSoft & Precise Lip Pencil"This is actually similar to Mac cool spice but it's actually cooler toned."$2.99@laura88lee reviewing Essence Hello Good Stuff Glow Serum Primer at 00:50 in a YouTube Shorts videoHello, Good Stuff! Glow Serum Primer"Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products."$5.99@juicyjas reviewing Essence I Love Extreme Crazy Volume Waterproof Mascara at 15:19 in a YouTube Shorts videoI Love Extreme Crazy Volume Waterproof Mascara"The wand is bigger, but it feels comfortable and I feel like it grabs every single lash."$4.99@laura88lee reviewing Essence This Is Nude Lipstick at 00:46 in a YouTube Shorts videoThis Is Nude Lipstick"The gag is the packaging is actually the same, too."$3.99@juicyjas reviewing Essence Jelly Grip Refreshing Aloe Spray at 13:45 in a YouTube Shorts videoJelly Grip Refreshing Aloe Spray"I think this is supposed to be a dupe for the Milk Makeup one."$5.99@itsbabykelz reviewing Essence Baby Got Bronze Liquid Bronzer at 00:47 in a YouTube Shorts videoBaby Got Bronze Liquid Bronzer"Cream bronzer, we gotta go with Essence I've talked about these Baby Got Bronzes and their Baby Got Blushes, honestly, for so long."$5.99@juicyjas reviewing Essence Jelly Grip Under Eye Primer at 03:58 in a YouTube Shorts videoJelly Grip Undereye Primer Stick"This I've tried and I really like it."$4.99Line N' Stain! Tattoo Lip Liner"This, in my opinion, is a much easier process."$4.97Double Trouble Mascara"You get two sides. One is the lengthening side and the other one is the volume side."$5.99@juicyjas reviewing Essence Bouncy Plump Smoothing Primer at 04:43 in a YouTube Shorts videoBouncy Plump Smoothing Primer"The bouncy plump doesn't really smooth the skin out as much as I would like."$5.99@bykristinastudio reviewing Essence Hydra Kiss Lip Tint at 27:24 in a YouTube Shorts videoHydra Kiss Lip Tint"I would categorize this as having medium to full pigmentation."$4.99emilynoel83 mentioning Essence What a Tint Lip & Cheek at 15:54 in their YouTube videoWhat a Tint! Lip & Cheek Tint"It can be so good when you're using this on lips and cheeks, making the whole look feel so cohesive because you put it in both places."$4.99@skylerreneee reviewing Essence Juicy Bomb Glossy Butter Balm at 00:05 in a YouTube Shorts videoJuicy Bomb Glossy Butter Balm"This will only last like two seconds on your lips and it dries out your lip."$4.99@juicyjas reviewing Essence 8 Hour Matte Comfort Lip Liner at 12:46 in a YouTube Shorts video8h Matte Comfort Lipliner"It's a retractable ultra creamy formula."$3.99@juicyjas reviewing Essence Satin Eyeliner at 03:05 in a YouTube Shorts videoSatin Blend Gel Eyeliner"I do love how creamy this is."$4.99Drop of Sunshine Bronzing Drops"I'm just going to mix in a little bit of the Essence Drop of Sunshine Bronzing Drops and just kind of blend that together on the back of my hand before applying it to my face."$5.99Correct & Conceal under eye brightening concealer"I been reaching for this. I really enjoy it. It reminds me so much of the Tower 28 one. It's great for those natural makeup days, but if you have a ton to cover, this isn't going to give you that full, full coverage."$4.99@juicyjas reviewing Essence All About Matt! Fixing Compact Powder at 08:41 in a YouTube Shorts videoAll About Matt! Fixing Compact Powder"It's always so satisfying doing powder."$3.99@elm0zwrldyt reviewing Essence Art Gallery Eyeshadow Palette at 06:45 in a YouTube Shorts videoThe Art Gallery Eyeshadow & Eyeliner Palette"This black eyeshadow I can already tell is going to be a little bit gray."$14.99@elm0zwrldyt reviewing Essence Meta Glow Highlighter at 23:24 in a YouTube Shorts videoMeta Glow Highlighter"Oh my god, that's so pretty."$5.99@juicyjas reviewing Essence Jelly Grip Eyeshadow Primer at 00:20 in a YouTube Shorts videoJelly Grip Eyeshadow Primer"It says to apply this and let it sit for 30 seconds."$3.99@juicyjas reviewing Essence Extreme Lasting Eye Pencil at 15:10 in a YouTube Shorts videoExtreme Lasting Eye Pencil"This is a silky nude shade."$2.99emilynoel83 mentioning Essence Lash Princess Sculpted Volume at 10:06 in their YouTube videoLash Princess Sculpted Volume Mascara"We've got Essence Lash Princess Sculpted Volume on my upper lashes."$4.99@elm0zwrldyt reviewing Essence Quick Wing Stamp Eyeliner at 08:38 in a YouTube Shorts videoQuick Wing Stamp Eyeliner"It's literally like a Sharpie. Like this is a thick ass eyeliner."-The Rose Edition Eyeshadow Palette$14.99@shelbyannbell reviewing Essence Extreme Shine Volume Lipgloss at 01:06 in a YouTube Shorts videoExtreme Shine Volume Lipgloss"To finish off our lip combo, I'm going with the Essence Extreme lip gloss in the shade Summer Punch."$3.99Bright Eyes! Under Eye Stick"Oh my god. That's like white. Nice."$4.99tati mentioning Essence Stay & Play Gel Eyeliner at 13:45 in their YouTube videoStay & Play Gel Eyeliner"This is one of the creamiest richest beautiful brown gel liners, period, at the drugstore."$4.99@juicyjas reviewing Essence Magic Filter Glow Booster at 05:07 in a YouTube Shorts videoMagic Filter Glow Booster"This is really pretty if you want to just enhance your complexion, make any foundation a little bit more glowy."$5.99@abbeyyung reviewing Essence Pure Nude Baked Blush at 01:35 in a YouTube Shorts videoPure Nude Baked Blush"Really reminds me of the original NARS Orgasm Liquid Blush that I was obsessed with, but they discontinued."$5.99

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Silky Blur Hydrating Longwear Concealer
4.9No clip
  • “This one is not as mattifying”
  • “It feels really good on the skin and it definitely has more of like a satin finish, but again, I find that it wears really well on my skin without breaking down”10:58–11:01
  • “I feel like a lot of concealers settle right here and then move around... this concealer has not settled into those wrinkles which says a lot for more of a like smoothing formula more of a satin finish”11:12–11:17
  • “I think this is a great option if you don't want something incredibly matte”11:33–11:39
  • Source: Best drugstore makeup for hot weather
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
4.9Variant: 60Silky Blur Hydrating Longwear Concealer
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
4.9Variant: 90Silky Blur Hydrating Longwear Concealer
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
4.6Variant: 100Silky Blur Hydrating Longwear Concealer
Emily NoelEmily Noel981K subscribersAPR 2026
4.3Variant: 160Silky Blur Hydrating Longwear Concealer
juicyjasjuicyjas1.1M subscribersMAR 2026
4.3Variant: 160Silky Blur Hydrating Longwear Concealer
  • “The doe foot is my favorite cuz you can be very detailed with it”6:16–6:21
  • “I also don't feel like it's one of those concealers where you need to do a ton of product because it has some really nice coverage”6:22–6:25
  • “I've seen people say that they don't like how dry this gets throughout the day, but that's why I think that under eye primer stick is worth it because it works really nicely with this concealer”
  • “The concealer is great, too, because it also has some good coverage, but I wouldn't use too much of it because it can be a little heavy if you do a lot”16:51–16:54
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Flawless Skin Trio Loose Setting Powder
4.5Flawless Skin Trio Loose Setting Powder
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
4.2Flawless Skin Trio Loose Setting Powder
  • “What's so nice about this is that you get a lavender powder, a pink powder, and then a peach powder that you could either use individually or mix all the shades together”7:47–7:54
  • “And it makes this cotton candy shade that looks flawless on the under eyes”7:57–8:03
  • “I only like this powder though for the under eyes because of the color”8:01–8:11
  • “On the cheek area and the under eyes, I think it's perfect”8:12–8:20
  • “The loose trio powder I like, especially with a cream pink blush underneath because it makes everything look very seamless”16:59–17:03
  • “I still like this and I will continue using”17:08–17:11
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Lash Princess False Lash Effect Mascara Waterproof
4.6Lash Princess False Lash Effect Mascara Waterproof
em maem ma570K subscribersFEB 2026
4.5Lash Princess False Lash Effect Mascara Waterproof
Amanda ZAmanda Z128K subscribersFEB 2025
Soft Touch Butter Bronzer
4.9Variant: 10 whipped buttercupSoft Touch Butter Bronzer
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
4.9No clip
  • “I have no issue with this fading on me throughout the day”23:06–23:09
  • “It looks so good from like the moment I apply it till the moment I wash it off at the end of the day”23:08–23:13
  • “It blends out beautifully”23:13–23:17
  • “It kind of has like a light coconut beachy scent, which you might not love if you don't like scented makeup products, but for me, it just it strikes me as like a summertime product”23:15–23:19
  • “The undertone of this is perfect”23:39–23:42
  • “It doesn't look super orangey on my skin at all. It just adds like the perfect hint of warmth”23:44–23:49
  • Source: Best drugstore makeup for hot weather
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
4.2Variant: 10 whipped buttercupSoft Touch Butter Bronzer
  • “This also is a really nice match for my skin tone. It's not too dark, it's not too orange”26:33–26:38
  • “It's lightweight and definitely on the thinner side for a powder, which I like in this case. I feel like it allows you to just build it up more without it looking heavy or harsh”26:07–26:11
  • “It has a natural matte finish and holds up nicely with wear as well. It doesn't go patchy. It doesn't majorly fade”26:27–26:33
  • “This is also a really great bronzer for something that is softer”26:36–26:40
  • “$5.99. Like, that's so amazing”
  • “The fact that there's only four shades really stinks because that means it's obviously not going to be an option for a lot of people”26:55–26:58
  • Source: I tried 27 new drugstore beauty launches
Abbey YungAbbey Yung827K subscribersMAY 2026
4.2Variant: Whipped ButtercupSoft Touch Butter Bronzer
juicyjasjuicyjas1.1M subscribersMAR 2026
Foundation Stick
4.5Variant: 170Foundation Stick
  • “This has a natural finish and it's a very just lightweight, breathable kind of foundation”5:42–5:47
  • “Doesn't have a ton of coverage, but you can build it up”5:47–5:54
  • “It's so good”
  • “I personally really like it”
  • “Whenever I just want something very natural”6:08–6:11
  • “The Essence foundation stick I love because it has that natural finish, buildable coverage”5:30–5:35
  • “It's really lightweight, good for day-to-day”
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
4Variant: Medium LightFoundation Stick
  • “Oh, that's like the perfect color. Oh my god. Imagine how light the lightest shade is then”10:49–10:59
  • “They had a pretty big shade range, especially for like the price range”11:01–11:08
  • “It's got a nice like peachy, not pink or yellow undertone, like a perfect neutral peachy type of undertone, which is kind of hard to find in cheaper foundations”11:19–11:25
  • “It does have a fragrance. Why does everything have a fragrance?”11:34–11:36
  • “Blending out beautifully, though”11:36–11:39
  • “Honestly, this is pretty good coverage”12:05–12:09
  • Source: Full face of Essence Cosmetics
em maem ma570K subscribersFEB 2026
Brighten Up! Banana Powder
4.6Brighten Up! Banana Powder
  • “This I do like, and it's a nice topper if you want to brighten or if you want to just set your under eyes with a very light shade”
  • “I do like this”
  • “the banana powder I do think saved the under eyes and it gives some nice brightness”
  • “This is one of my favorite products that I've used for years”7:32–7:35
  • “I think it's a great addition to your makeup”
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Jelly Grip Hydrating Primer
4.2Jelly Grip Hydrating Primer
  • “I love this cuz it feels like a jelly serum”4:24–4:28
  • “Doesn't have a ton of grip, but makeup applies so nicely and wears nicely throughout the day with it”4:26–4:32
  • “Out of both of these, I think the hydrating one is better”4:35–4:38
  • “It just makes the makeup and everything look more seamless”4:37–4:42
  • “There's something about this that I really like”4:49–4:53
  • “I have tested it with my foundation and it does wear really nicely with this primer”4:55–5:00
  • “I like the Grip Hydrating Primer, though”
  • “This doesn't have any grip. I don't want to say any, but compared to others, it's very minimal”4:26–4:30
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Pure Nude Highlighter
4.9Pure Nude Highlighter
  • “This is my all-time favorite drugstore highlighter”11:52–11:58
  • “This is my favorite highlighter”12:01–12:03
  • “The formula of this is much different than the one that I just showed you”12:04–12:08
  • “It's a little bit silkier, a little bit more natural, I guess, if you will”12:08–12:12
  • “Like, it's going to give you a glow, but it's going to be much softer than the bouncy highlighter, which gives more of that wet glow”12:12–12:15
  • “I just love this highlighter”
  • “I wore this on my wedding day and just a classic favorite”12:21–12:28
  • “Anytime I want a glow, but I don't want to do too much, this is the go-to”12:25–12:32
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
The Super Peptide Glossy Lip Treatment
Cream Eyeshadow
4.9Variant: PearlCream Eyeshadow
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
4.9Variant: RoseNo clip
  • “Such a pretty shade”22:13–22:16
  • “This is such a good formula”22:48–22:50
  • “This is such a beautiful shadow”23:01–23:05
  • “It is a metallic cream shadow, but I feel like if you really blend it out, it has a little bit more of like a natural not like full-on satin finish. Like it definitely still looks like a metallic on the eyes, but it's not like so over the top intense. So, it does look very natural, very soft and pretty”
  • “It takes 2 seconds to blend out, a little bit on the lower lash line, a little bit of like a brow bone shade, and that's it. Like it is truly so fast and just really beautiful if you're someone who is like an eyeshadow fan”24:00–24:06
  • Source: New drugstore makeup launches for spring 2026
Andréa MatillanoAndréa Matillano362K subscribersAPR 2026
4.8Variant: CocoaCream Eyeshadow
  • “They have this metallic creamy finish”0:41–0:45
  • “I saw somebody say that these are dupes for the Charlotte Tilbury cream eyeshadow”0:53–0:58
  • “It just feels really creamy, but there's a lot of pigment as you can see”1:11–1:18
  • “I think even the side with no primer blended really nicely”2:01–2:07
  • “I love a one and done product, especially if you don't like to do a lot”2:07–2:12
  • “I think the cream eyeshadow, speaking of it, is a winner”14:23–14:28
  • “There's also no cracking or creasing with that cream eyeshadow so far”15:39–15:46
  • “The cream eyeshadow is one of the best products of the day”
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
4.2Variant: OysterCream Eyeshadow
Amanda ZAmanda Z128K subscribersMAY 2026
Hydra Kiss Lip Oil
Soft Touch Bouncy Blush
4.9Variant: Antique BloomSoft Touch Bouncy Blush
  • “I tried out this soft touch bouncy blush a couple weeks ago and this is so pretty”6:55–6:59
  • “You could use these under creams or over powders as well cuz it's a cream to powder finish, but it is so seamless and blendable”7:01–7:05
  • “This is a perfect pink”7:09–7:12
  • “It's not too cool toned”
  • “It's like a nice true pink”7:12–7:16
  • “These also have a good amount of pigment”7:15–7:20
  • “This is one of my favorite products that Essence came out with”
  • “This is such an easy kind of formula to work with that anybody could use it versus liquid blushes”
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
4.5No clip
  • “That formula is beautiful”26:43–26:44
  • “This is a beautiful formula. It's like the best of both worlds, a cream and a powder”26:50–26:55
  • “It's extremely smooth like a cream. It goes on beautifully and then it stays in place really well like a powder”26:53–27:02
  • “They have four shades and they're all pretty vibrant, a little bit more intense, but you can go in with a lighter hand”27:02–27:08
  • “They're affordable. They're $5.99, so definitely a great price if you want a new blush, but you don't want to spend a ton of money”27:11–27:16
  • Source: Best drugstore makeup for hot weather
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
Soft Touch Bouncy Glow
2Variant: 10 Soft GlazeSoft Touch Bouncy Glow
Abbey YungAbbey Yung827K subscribersMAY 2026
CONTOURING duo stick
Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
4.6Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
  • “I also really love the Essence Lash Without Limits mascara”33:26–33:30
  • “I think either this one or like their tubing version of this is my favorite Essence mascara”33:33–33:38
  • “Ever since they came out with this one, I think I like this one a little bit better”33:42–33:45
  • “It's just like an all-around good mascara. You get length, volume, drama, but it doesn't necessarily look super clumpy”
  • “I feel like it lasts on the lashes really well”33:51–33:55
  • “I think this one probably stays in place a little better and it's not as heavy, so I feel like my lashes are not as prone to falling when I use this one”
  • “I definitely plan on repurchasing that at some point”
  • Source: 50 products I actually used up (beauty empties I loved + hated)
Andréa MatillanoAndréa Matillano362K subscribersAPR 2026
4.6Lash Without Limits Tubing Extreme Lengthening & Volume Mascara
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
Lash Princess Curl & Volume Mascara
2Lash Princess Curl & Volume Mascara
  • “This is really hard to apply because it doesn't really have any distinct bristles”8:23–8:29
  • “You get like one light natural coat, and then it's kind of hard to build up”8:34–8:40
  • “I can't really build the product up on my lashes very well at all”8:51–8:55
  • “It is a very very lightweight formula”
  • “It actually holds my curl into place, and my lashes stay lifted all day long”9:11–9:16
  • “It dries so fast, so I feel like one coat is really all you can get out of this before it starts to get tangly”9:17–9:24
  • “I weirdly like this on my bottom lashes”9:47–9:51
  • “It kind of like works to define them really well”
  • Source: Worst makeup of 2026
Andréa MatillanoAndréa Matillano362K subscribersAPR 2026
Fix & Last Instant Matte Make-Up Fixing Spray
Fix & Last 18H Long-Lasting Make-Up Fixing Spray
Wow What a Brow Pen Waterproof
Soft Baked Blush
4.2Variant: Cocoa GlazeNo clip
  • “They are getting into that baked blush game and they're doing an amazing job with this shade called Cocoa Glaze”
  • “She's really pretty and she gives kind of an unexpected rosy glow to the cheeks”
  • “Laura Geller, you got to be taking note. Essence is coming”
  • “It's a pretty multitasker, too. I've talked about that in other videos using on the eyes”
  • “It's definitely your least expensive baked option”
  • Source: Elite drugstore makeup GRWM that looks more expensive
Emily NoelEmily Noel981K subscribersMAY 2026
1.5Soft Baked Blush
  • “This formula is much more intense”
  • “These are very very fragile”
  • “These are much more metallic and they're very very glittery”12:57–13:04
  • “These are more of what I would consider to be like a blush highlighter hybrid rather than like a typical baked blush”13:15–13:18
  • “In my opinion they're just like a downgrade because that original formula was so beautiful”14:04–14:08
  • “This one just feels and looks like a little bit cheap on the skin to me personally”14:14–14:20
  • Source: Worst makeup of 2026
Andréa MatillanoAndréa Matillano362K subscribersAPR 2026
THE slim STICK
Soft & Precise Lip Pencil
Hello, Good Stuff! Glow Serum Primer
2.5Hello, Good Stuff! Glow Serum Primer
  • “Both of these have the same ingredients. They have niacinamide in it, which is designed to lock in moisture, and they're both just cruelty-free, clean, vegan products”0:41–0:45
  • “They do the exact same thing”0:50–0:55
  • “One is $36, one is $5”
  • “This is a really good product. It's a serum. You can use it at night time. You can use it with your skin care if you need extra hydration or if you just feel like your makeup gets cracky and dry”1:35–1:39
  • “They're water-based, so they're super lightweight and they're not going to your makeup”1:49–1:51
  • “Save your money”
  • Source: Best drugstore dupes ever created
Laura LeeLaura Lee4.6M subscribersAPR 2026
I Love Extreme Crazy Volume Waterproof Mascara
2.5I Love Extreme Crazy Volume Waterproof Mascara
  • “The wand is bigger, but it feels comfortable and I feel like it grabs every single lash”3:24–3:30
  • “I was expecting the mascara to hold a curl with my lashes a little bit better because it is waterproof”15:19–15:23
  • “I also did notice some flaking today as I was doing my makeup after I applied this”15:25–15:28
  • “I think I like the non-waterproof version more”
  • “I'm not really crazy about it right now”15:32–15:36
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
This Is Nude Lipstick
4.8This Is Nude Lipstick
  • “The gag is the packaging is actually the same, too”
  • “Both products, you just crank it and it pops out of the top”
  • “Both very thick because they're both meant to condition your lips”
  • “The texture is the exact same”1:06–1:09
  • “I cannot believe they made a dupe of this, but it is identical”0:46–0:50
Laura LeeLaura Lee4.6M subscribers
Jelly Grip Refreshing Aloe Spray
2.5Jelly Grip Refreshing Aloe Spray
  • “I think this is supposed to be a dupe for the Milk Makeup one”13:42–13:45
  • “To be honest, I don't really love Essence setting sprays”13:45–13:48
  • “I think initially they feel really nice, but there are better drugstore setting sprays in my opinion that I've tried that actually are going to give you more mattifying, maybe more glow or just more hold throughout the day with your makeup”13:47–13:51
  • “But this definitely refreshes the skin”14:03–14:07
  • “But I do think there's better options”14:05–14:08
  • “Essence doesn't have my favorite setting sprays, and I know they're really affordable”15:59–16:03
  • “I think this is $6 or $7, but I would use that towards a better formula where it's actually going to make a difference in your makeup routine”16:02–16:08
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Baby Got Bronze Liquid Bronzer
Jelly Grip Undereye Primer Stick
4.3Jelly Grip Undereye Primer Stick
  • “This I've tried and I really like it”3:51–3:54
  • “It gives instant moisture and I love it because products don't peel over top”3:58–4:04
  • “They actually apply beautifully and wear nicely throughout the day”4:02–4:06
  • “It's not too heavy or greasy on the under eyes”4:08–4:13
  • “It's just hydrating, but very lightweight”4:10–4:15
  • “My favorite skin prep product from the entire Jelly Grip line is the under eye primer stick”3:46–3:51
  • “This instantly hydrates the under eyes without feeling greasy”
  • “And you could use this under any of your favorite concealers”3:53–3:58
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Line N' Stain! Tattoo Lip Liner
4.6Variant: 01 Everyone's Nude-PinkNo clip
  • “This, in my opinion, is a much easier process”30:27–30:33
  • “I love this product and to me this is much faster, much easier than like a peel off lip liner stain because it's essentially a marker that you just draw on and once it dries it doesn't move”30:50–30:55
  • “I actually like this better than some of the other alternatives I've tried”31:01–31:05
  • “It is much larger. Like so many brands are doing lip liner stains that have kind of like a very bendy flexible applicator and it's hard to evenly apply them. I like this one because it tapers off to like a very pointed tip so you can be precise with it”31:05–31:09
  • “Super longwearing”
  • Source: Best drugstore makeup for hot weather
Andréa MatillanoAndréa Matillano362K subscribersMAY 2026
Double Trouble Mascara
Bouncy Plump Smoothing Primer
Hydra Kiss Lip Tint
4.6Variant: 01 Blushing NudeHydra Kiss Lip Tint
  • “I would categorize this as having medium to full pigmentation”27:21–27:26
  • “I felt like even though it was more of a serum texture, it was very opaque on the lips”27:24–27:30
  • “It also has a very nice everyday finish”27:28–27:35
  • “It gives good hydration on the lips”
  • “I could wear this by itself. I could wear it with a lip liner”27:38–27:41
  • “This one oxidizes unfortunately”
  • “On that first application, I did notice that this went slightly into the lip lines of the center of my bottom lip”28:09–28:13
  • “I kind of smooshed my lips together and blend it out with my fingers. It goes away pretty easily”28:30–28:36
  • Source: I tried every new lip stain and found the best one
By Kristina StudioBy Kristina Studio66K subscribersMAY 2026
What a Tint! Lip & Cheek Tint
Juicy Bomb Glossy Butter Balm
8h Matte Comfort Lipliner
3.8Variant: Cinnamon Spice8h Matte Comfort Lipliner
  • “It's a retractable ultra creamy formula”12:35–12:39
  • “I wish they had more shades in these honestly because I like this color, but sometimes I want a little bit of a darker brown”
  • “I wouldn't say this is the most longwearing lip liner that I own, but there is some longevity cuz there is some grip with this formula”12:46–12:49
  • “It's not going to completely slide off when you apply it, which I do like”12:52–12:55
  • “I just wish the lip liner, like I said, came in some darker variations of brown”13:06–13:12
  • “I wish they had more shades, like I said, because it is a nice formula”12:37–12:40
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Satin Blend Gel Eyeliner
3.8Variant: Chocolate BrownSatin Blend Gel Eyeliner
  • “I do love how creamy this is”
  • “I think it has a nice formula”
  • “I also think this is a good shade of brown”3:03–3:08
  • “There's a touch of warmth in there, so I think it's very pretty”3:05–3:13
  • “I like the eyeliner so far”
  • “Great formula, great color, but not my favorite packaging”
  • “When you open it and then it kind of comes up like this, because sometimes the entire eyeliner comes out of the compact or it breaks or you can't really push it back in”10:55–10:59
  • “I don't honestly really love that, but I just wanted to mention it”11:06–11:09
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Drop of Sunshine Bronzing Drops
Correct & Conceal under eye brightening concealer
4No clip
  • “I been reaching for this. I really enjoy it. It reminds me so much of the Tower 28 one. It's great for those natural makeup days, but if you have a ton to cover, this isn't going to give you that full, full coverage”1:36–1:41
Taylor MargaretTaylor Margaret123K subscribers
All About Matt! Fixing Compact Powder
2All About Matt! Fixing Compact Powder
  • “It's always so satisfying doing powder”8:37–8:41
  • “I think powders like this are really good in the summertime because they usually don't add coverage”8:41–8:45
  • “It's really just setting the makeup down”8:46–8:52
  • “I don't know how I feel about that”8:50–8:55
  • “I still like my other drugstore pressed powders the best”8:52–8:57
  • “I can see this being more for touch-ups”8:55–8:58
  • “I don't know about maybe setting the entire face all the time, but I think for touch-ups it would be pretty”8:57–9:02
  • “First impressions, not really loving this all about matte powder”
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
The Art Gallery Eyeshadow & Eyeliner Palette
Meta Glow Highlighter
Jelly Grip Eyeshadow Primer
Extreme Lasting Eye Pencil
Lash Princess Sculpted Volume Mascara
Quick Wing Stamp Eyeliner
Extreme Shine Volume Lipgloss
Bright Eyes! Under Eye Stick
Stay & Play Gel Eyeliner
Magic Filter Glow Booster
4.3Variant: 30 Medium/TanMagic Filter Glow Booster
  • “This is really pretty if you want to just enhance your complexion, make any foundation a little bit more glowy”5:02–5:07
  • “I love this packaging as well”5:07–5:12
  • “It just gives such a pretty glowy base”5:15–5:19
  • “This is not going to give you any coverage, by the way”5:17–5:21
  • “It's a very sheer glowy product”5:19–5:22
  • “If you like the Hollywood Flawless Filter from Charlotte Tilbury or just any kind of radiance under your makeup, you're going to like this”5:21–5:27
  • “If you want to enhance any of your foundations and make them look ultra glowy, the glow booster is it”16:34–16:39
  • “This is very sheer, but I love the way foundation applies over top of this”
  • Source: Full face of Essence makeup under $10
juicyjasjuicyjas1.1M subscribersMAR 2026
Pure Nude Baked Blush
Brand note

Budget-friendly complexion staples with solid performance for the price.

Essence is a drugstore brand that delivers surprisingly good performance for the cost, especially in complexion products. The Silky Blur Hydrating Longwear Concealer is a standout — a thin, lightweight formula with solid coverage and a natural finish that many creators prefer over pricier options. The Soft Touch Butter Bronzer also gets consistent praise for its smooth, buildable, natural-matte finish, though the shade range is limited. The Flawless Skin Trio Loose Setting Powder is more divisive: some love the color-correcting effect, while others find it drying or clingy.

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