Merit

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The Minimalist Perfecting Complexion Foundation and Concealer Stick"I like it so much I bought it in a better shade for me."$38.00

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The Minimalist Perfecting Complexion Foundation and Concealer Stick

4.9Variant: 22

“I like it so much I bought it in a better shade for me”5:24–5:28
“There's something about the way powder fuses with it and tones down the shine and turns it into this soft skin-like natural matte velvety finish”6:41–6:48
“It looks incredibly natural and I rarely have to blot with this during the day, even on my most shine-prone areas”6:50–6:55
“It blurs and smooths my pores and texture and evens out my skin tone just enough”
“It applies quickly. It's lightweight. Wears beautifully throughout the day”
“I absolutely love it”
Source: Best makeup of 2025: my standout favorites - Dec 18, 2025

Stephanie Marie279K subscribers

4.9Variant: 22

“The thing that makes this so good in my opinion is the fact that it's blurring it. It is a radiant, very hydrating product, but it looks so good around my pores. It kind of looks like I have a filter on my face”15:11–15:16
“Mary did an amazing job with this one”14:57–15:02
“I think that this is probably my favorite kind of skin tint product at the moment”15:38–15:48
“It is like more than half of like a third of the price and it performs incredible”16:33–16:39
“It's not quite as glowy as the Victoria Beckham. So, if you're looking for more hydration, more skin care, go to with Victoria Beckham. But if you're looking for a good SPF tinted product, Merit is where it's at”
Source: Top 25 Beauty Releases of 2025 - Dec 27, 2025

Tania B. Wells64K subscribers

4.9Variant: Oak

“The Merit Minimalist Base Sticks continues to be one of my favorites”2:22–2:25
“I think most days when I reached for a base product, especially from like January to June, it was this”2:28–2:39
“I can swipe it on. I can just take a brush or a sponge and blend it out all over”2:49–2:54
“It gives me a nice healthy glow”
“It evens over redness”2:55–2:56
“It's buildable to like a light medium, but it's not going to give you heavy coverage”
“It's just something I use when I want to feel a little bit more put together on like an everyday basis”3:00–3:05
Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025

Bekah Sun22K subscribers

4.7

“These are amazing for a natural day”2:56–3:00
“I love this on a no makeup makeup day”2:59–3:02
“I can draw it all over my face like a crayon, blend it out with my fingers, and leave the house very quick”3:01–3:05
“That is a great product for daily use”3:05–3:10
“If you need something in your everyday kit, not really a full face kind of girl, this is going to be amazing for you”
Source: Best Sephora Products You Need: Full Face + VIB Rouge Sale Haul - Apr 21, 2026

Sierra Rose431 subscribers

4.6Variant: 26

“This has a smoothing, blurring effect with a soft, natural, velvety finish on the skin”7:20–7:27
“Love to see Merit encouraging everyday sunscreen use, but again, I love to reinforce the importance of applying the correct amount”7:27–7:31
“I treat this as more of a skin tint on top of my separate sunscreen”7:37–7:42
“It has a more soft matte finish than the rest of the group and a slightly thicker consistency with fine, natural powders that help blur and smooth the skin”7:40–7:47
“Not as glowy as I usually go for, but it means it lasts well and seems to get good reviews from people with oilier skin types who can't do dewy as easily”7:49–7:55
Source: More skin tints: popular and underrated sheer formulas for fresh, glowy skin - Apr 7, 2026

Matilda on Video340K subscribers

4.6Variant: Dune

“Certainly one of my most linked items”1:55–2:00
“It's been my most consistently used base product for the last 4 years”1:58–2:05
“Creamy, easy, light to medium coverage”2:02–2:07
“You stripe on quickly and even out your complexion wherever you need it”2:05–2:09
Source: Reviewing bestselling beauty products from Sephora - Feb 17, 2026

Matilda on Video340K subscribers

4.5Variant: Buff

“Number one pick for all over the face is the Merit Beauty their foundation concealer stick”10:45–10:52
Source: My number one makeup product in every category - May 26, 2026

The Clean Beauty Code15K subscribers

4.3Variant: Ochre

“Next I'm going in with the Minimalist Perfecting Complexion Stick”0:22–0:27
“Mine is in the shade Ochre and I'm going to be using this in areas where I have a little bit of discoloration”0:26–0:29
“This product is so creamy and so easy to use”0:33–0:38
“I love using this on my light makeup days”0:36–0:40
“Girl look at this complexion”0:40–0:43
Source: My easy everyday makeup routine for fall - Jan 21, 2026

SHELBY ANN14K subscribers

4.2Variant: Tiger Eye

“I use it also for cream contour in the shade Tiger Eye”6:08–6:14
“If you're looking for convenience of a stick, you can use it for foundation or concealer”6:12–6:16
Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025

MakeupByCheryl190K subscribers

3.5Variant: 25

“I also really enjoyed the Merit The Uniform, also in the shade 25, which is the deeper one. The lighter one was not it. It's very pink”5:03–5:09
“Very, very light. Like, barely, barely there coverage”5:13–5:18
“If you want like no coverage at all, maybe just a slight tint of color, this is going to be beautiful for you, but if I were to go out and purchase another SPF tint, I would pick up the CLE one over the Merit”5:24–5:32
Source: Top beauty faves from the month: skin, makeup, empties - May 28, 2026

Allana Davison1M subscribers

MENTIONSVariant: Sandstone

“I'm first starting with the minimalist in the shade sandstone”1:06–1:10
“I'm not going for something super full coverage here, just something that won't feel heavy”1:31–1:34
Source: Easy, everyday polished makeup without a lot of effort - Jan 28, 2026

Julia Adams MUA286K subscribers · Sponsored

“I don't think it's worth it”
“It's a little thick, in my opinion”28:29–28:33
“I would say skip that one”28:30–28:33
Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026

Makeup By Nikki La Rose523K subscribers

Brand note

Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.

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