- “For tubing mascara, I love my Merit. Still love that”18:22–18:28
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
Merit
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Variant: Black
- “I've been loving this mascara”17:02–17:09
- “I think I know why this is so good. Cuz of the tiny brush”17:06–17:12
- “The tinier the wand, the better it is to really coat every single lash with mascara”17:09–17:18
- “Having a smaller wand, you can totally prevent that”17:28–17:33
- Source: New makeup categories everyone is buying but do you actually need them? - Jun 7, 2026
- “Okay we're finishing off the look with the Clean Lash Mascara”1:11–1:15
- Source: My easy everyday makeup routine for fall - Jan 21, 2026
Brand note
Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.
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