- “For tubing mascara, I love my Merit. Still love that”18:22–18:28
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
Merit
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Variant: Black
- “I've been loving this lately, loving it. Such a good mascara. Lightweight, doesn't weigh down my lashes. Really, really beautiful”25:39–25:48
- Source: Best Makeup of 2026 So Far - Jul 18, 2026
Variant: Black
- “I've been loving this mascara”17:02–17:09
- “I think I know why this is so good. Cuz of the tiny brush”17:06–17:12
- “The tinier the wand, the better it is to really coat every single lash with mascara”17:09–17:18
- “Having a smaller wand, you can totally prevent that”17:28–17:33
- Source: New makeup categories everyone is buying but do you actually need them? - Jun 7, 2026
- “This is a tubing mascara”19:41–19:45
- “The wand will absolutely build that volume”20:32–20:38
- “I do think that this builds a little bit faster than I would typically like”20:38–20:48
- “You can absolutely take a little bit of the excess on piece of toilet paper and take a little bit of the excess off and I get like a really really pretty lash look”20:51–20:56
- “It's very fanned out. It's lengthened. It's soft enough but has the richness. Gives that framing”21:01–21:08
- “I actually really really like it”21:11–21:16
- “I'll get an occasional one or two little flakes at the end of the day, but it's not flaking that I find a deal breaker whatsoever”21:13–21:19
- “My lashes remain quite lifted with this one”21:34–21:40
- Source: New makeup launches review and recommendations - Jun 26, 2026
- “Okay we're finishing off the look with the Clean Lash Mascara”1:11–1:15
- Source: My easy everyday makeup routine for fall - Jan 21, 2026
- “The formula is one that is not too dry and not too wet but very thin so I did have to layer this up significantly more than the others”12:11–12:16
- “Length is average to good again depending on the lash”12:18–12:23
- “Volume I think is good it's definitely one that is like fluffier and has more of that false lash effect”12:20–12:27
- “Separation I would say is average to good some areas are too clumped but that left eye looks amazing”12:27–12:34
- “Wear I would say is okay it definitely does fade but it's not as bad as some of the others”12:38–12:44
- “Removal is an issue though not only does it not tube off and ends up smudging but it stings my eyes as well”12:44–12:51
- Source: Best tubing mascara showdown: top 20 tested - Jul 24, 2024
Brand note
Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.
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