- “It is very nice. It's rich, but not greasy, if that makes sense”11:04–11:10
- “Unscented, but it just works great”11:07–11:12
- “It really gives my skin that smooth feel, and I also feel like the makeup slides on way more easily, way more flawlessly, and my skin stays moisturized all day”11:10–11:17
- Source: March 2026 Beauty Favorites - Mar 22, 2026
Merit
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- “Adding even more creamy, yet lightweight hydration”
- “The combo is like cashmere. Unbelievably smooth and luminous, a perfectly prepped canvas for makeup”
- “I swear, compliments on my skin at the moment are really because I've used these two as my starting point”
- “Just started some new bottles, yet again, I keep coming back”
- Source: Sephora sale picks for a fresh spring makeup bag - Apr 14, 2026
- “It actually does feel like a thick cream”1:35–1:40
- “I do like that it's like based to be a primer hybrid moisturizer, so you can use it for your makeup's base as well as to hydrate your skin”1:37–1:43
- “It feels very rich, like rich, rich, rich right off the bat”1:45–1:53
- Source: Hot & new overhyped makeup: what's worth it and what's trash - Jun 29, 2025
- “I feel like if you're going for a clean girl look, this is probably the primer that I would go for”3:03–3:09
- “I mean, she's literally like moisturizer”3:09–3:12
- “So, if you have dry skin, I would go for that”3:11–3:14
- Source: How to apply makeup for beginners: in depth step by step - May 26, 2025
- “I would not repurchase this”23:45–23:47
- “I did not like this on my skin on my face skin”
- “I don't think that it did a ton for me and it kind of just felt like a moisturizer”25:34–25:40
- “I don't think this made my makeup last any better either”25:42–25:48
- “It was just fine”
- Source: June 2026 empties worth $1000 - Jun 27, 2026
Brand note
Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.
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