- “Adding even more creamy, yet lightweight hydration”
- “The combo is like cashmere. Unbelievably smooth and luminous, a perfectly prepped canvas for makeup”
- “I swear, compliments on my skin at the moment are really because I've used these two as my starting point”
- “Just started some new bottles, yet again, I keep coming back”
- Source: Sephora sale picks for a fresh spring makeup bag - Apr 14, 2026
Merit
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- “It actually does feel like a thick cream”1:35–1:40
- “I do like that it's like based to be a primer hybrid moisturizer, so you can use it for your makeup's base as well as to hydrate your skin”1:37–1:43
- “It feels very rich, like rich, rich, rich right off the bat”1:45–1:53
- Source: Hot & new overhyped makeup: what's worth it and what's trash - Jun 29, 2025
- “I feel like if you're going for a clean girl look, this is probably the primer that I would go for”3:03–3:09
- “I mean, she's literally like moisturizer”3:09–3:12
- “So, if you have dry skin, I would go for that”3:11–3:14
- Source: How to apply makeup for beginners: in depth step by step - May 26, 2025
Brand note
Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.
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