Merit
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- “These are a grownup shimmer. They're almost a satin sheen that you can wear in the daytime for sure”0:49–0:56
- “I like these because you can really shear them out for a slight wash of color. Nothing too glam”1:05–1:11
- “Or you can build them up for more opacity and for a little bit more shimmer, but it's never going to look overdone and it's never going to look like you tried too hard”1:11–1:15
- “It's just that kind of smudged on sort of cool eyeshadow look, which I love for everyday”1:18–1:23
- Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025
Variant: Iris
- “The Merit, the solo shadow sheen is something I've been reaching for since they came out”27:43–27:56
- “I really love the shade Iris, which is kind of this like smoky lavender”27:56–28:08
- “And then the shade glass, which is like a beautiful shimmery peach”
- “These two together are absolutely stunning and they're very, very different from their original solo shadow formula”28:10–28:15
- “They're totally different from the matte formula, which I know dried out kind of quickly for a lot of people”28:15–28:24
- “This formula is also creamy”28:24–28:25
- “It does set down on the eyes, but it's not like dry like the mattes were”
- “I feel like these are just easy to wear because they have the sheeniness, like a peariness, but it's not so in your face”28:30–28:35
- Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025
Variant: Iris
- “I use the shade iris to deepen up just the outer corners a little bit”
- Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025
Variant: Glass
- “I used glass as a base all over”0:58–1:02
- Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025
- “Oh my gosh, I love these so much”17:23–17:27
- “These shadows are so so gorgeous”
- “Not only are the shades gorgeous, but I think the formula is really great”17:15–17:21
- “If you didn't have luck with the matte ones, I think you'll have better luck with these. These happen to be a little bit softer. I find them to be just a touch more emollient so that they blend out onto your lid with a little bit less elbow grease”17:19–17:25
- “These colors are so gorgeous. They work beautifully together”17:43–17:47
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Variant: Iris
- “Here's Iris, which is such a gorgeous cool tone purple. It has a little bit of a smokiness to it. And then the sheen of it, it's kind of this pink”16:44–16:53
- “I love pairing iris with storial and then putting either one of these the glass like just in my inner corner. They just are so gorgeous”
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Variant: Glass
- “Here's Glassay. So, this is a really beautiful frosty shade. It has a little bit of a pink peach to it”16:38–16:44
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Variant: Palladium
- “I have Palladium swatched here, which is a cooler toned like frosty shade”
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Variant: Matchbook
- “Here's Matchbook, which is kind of copper”16:55–17:02
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Variant: Sartorial
- “Here is Sartorial. Here's Iris, which is such a gorgeous cool tone purple”16:44–16:53
- “I have Sartorial just lightly applied all over my lids”17:56–18:03
- Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
- “I have this one from Meritt that I absolutely love”14:00–14:06
- “It's got that tackiness and that stickiness that actually like adheres to your eyelids and stays all day, which I love”14:04–14:08
- Source: Viral products not worth the hype: Korean & Japanese beauty - Apr 12, 2026
Variant: Surrealism
- “The sheen of this is so pearlescent and beautiful. It gives you a wet looking eye”19:42–19:50
- “It's totally worth applying, especially if you want your makeup to look very natural on a daily basis”19:50–19:54
- “It's also not very glittery. It literally applies like a highlight and it gives you this ethereal effect without having glitter in it”19:57–20:02
- “I do notice creasing. Now, that doesn't personally bother me because I love the wet look on the skin”19:28–19:37
- Source: Best makeup of 2025 - Dec 8, 2025
Variant: Social
- “Everything creases on my lids besides these”15:09–15:15
- “They're just like a matte wash of color. It's not like too pigment, but not too sheer either”15:13–15:18
- “They last all day”15:18–15:25
- “I really like them this year”15:18–15:26
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
Variant: Midcentury
- “The Merit solo shadow in mid-century is a relatively dry product. You need to make sure it clicks closed properly or it will dry out”
- “My product definitely has got drier but I still like it”
- Source: My 2025 Makeup Favourites - Dec 14, 2025
Variant: Midcentury
- “I really like this formula”10:25–10:29
- “I don't think that it's going to be a crease-proof, foolproof, high pigmentation type of product”10:32–10:41
- “I really do feel like this is going to be something that you would want if you're someone that just wants a wash of color”10:41–10:45
- “I think that the color of this is perfect on my eyes”11:00–11:04
- “It does diffuse really nicely”11:12–11:15
- “Everything overall is very positive but then after my update videos as time goes on I kind of forget about it”11:46–11:57
- “If you're looking for something that is very low maintenance but still looks really put together and beautiful this is perfect for that”12:23–12:27
- Source: 21 months of project pan update - Apr 24, 2026
Variant: Midcentury
- “Then I'm taking a small pencil brush with mid-century and I'm just going to enhance my lash line with this”9:26–9:31
- Source: Easy, everyday polished makeup without a lot of effort - Jan 28, 2026
Variant: Glacé
- “First taking glass on a small blending brush. I'm just picking some up like this. And I'm going to put this all over my lid”9:05–9:10
- Source: Easy, everyday polished makeup without a lot of effort - Jan 28, 2026
Brand note
Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.
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