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@taniabwells reviewing Merit Signature Lip Liner at 07:31 in a YouTube Shorts videoSignature Lip Sheer Lip Liner"The formula is incredible, and I'm just so happy that they extended their shade range."$24@juliaadamsmua reviewing Merit Signature Lip Sheer Lip Liner at 16:45 in a YouTube Shorts videoSignature Lip Sheer Lip Liner"It's like a sheer version of this one from Kidos. So if I'm not wearing much makeup, it's a really good option so it doesn't add too much opacity to the lips."$24.00

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Signature Lip Sheer Lip Liner
4.9Signature Lip Sheer Lip Liner
  • “The formula is incredible, and I'm just so happy that they extended their shade range”7:15–7:20
  • “This is more of a sheer lip liner, and I feel like that works so well with Merit as a brand, because they are more minimalist, very kind of clean vibe, chic, but not too much, very natural beauty”7:31–7:36
  • “It has this gel formula”
  • “It looks so luminous in the beginning, but once you sheared out or blended it out, first of all, look how well this blends”8:09–8:14
  • “It sets, and it is quite long-lasting”
  • “I am shocked how long-lasting this lasts for what it is, for a more kind of sheer lip liner”8:22–8:30
  • “The effect that you get from this is kind of that blurred lip look”8:39–8:45
  • “It blurs your lines”
  • Source: Top 5 best merit products: my most loved & used - May 12, 2026
Tania B. WellsTania B. Wells64K subscribers · Sponsored
4.9Variant: JuneSignature Lip Sheer Lip Liner
  • “This is my favorite color from them. This was a new release from Merit. Look at that color. That color is perfection for my skin tone. I am so happy they released new colors”40:41–40:47
  • “I finished a whole one of these, just so you guys know, which is huge for me. I don't go through makeup almost at all. And the fact that I had to repurchase one speaks volumes”41:05–41:12
  • “The Merit lip liners are worth it. If you want more of a blur lip liner, and I know that sounds like contradictory to what a lip liner should do, but it's something special. I promise you, go swatch them, let them dry down, and you'll thank me later”41:21–41:30
  • Source: May Favorites: Fashion, Beauty, Fragrance & More - Jun 6, 2026
Tania B. WellsTania B. Wells64K subscribers
4.8Signature Lip Sheer Lip Liner
  • “Another lip liner that completely blew me away this year is the Merit Signature Lip Sheer Lip Liner”9:58–10:03
  • “When I first heard about these, I actually thought that the idea of it was really silly. Like I didn't think that it would be a product that I would like at all because I didn't think that a sheer lip product was very useful”10:03–10:09
  • “The concept of a sheer lip liner actually makes a lot of sense because you don't really want something that's like ultra pigmented and like super sharp and precise if you want to give that contoured look. You want something that's a little bit smudgy and maybe a little bit sheer”10:35–10:39
  • “The shade bespoke is my absolute favorite”
  • “This is a newer shade that I'm really into. It is called Coupe, and it's a little bit more rosy, which I really, really love. So, it's less of like that typical contour color, and it's more of like a your lips but better color”10:59–11:10
  • “It almost looks like an extension of my lips when I use this”11:14–11:22
  • “It has kind of like a gel-like consistency to it. So, as soon as you run your finger over it, it just kind of smudges it in the best way possible and gives it kind of that like worn in look”11:25–11:29
  • “This color also reminds me of like Pillow Talk. It's like the sheer more gel-like version of Pillow Talk from Charlotte Tilbury”11:39–11:43
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
Jamie PaigeJamie Paige491K subscribers
4.8Signature Lip Sheer Lip Liner
  • “I love the Merit Beauty lip liners. I think for mature skin because they're very shiny. They also are very easy to use and they're very kind of more sheer than a traditional lip pencil”17:17–17:21
  • “If you have smaller lips, like if your lips are smaller, maybe you have a lot of texture to them, those are beautiful because you can really soften the look of the lips”17:28–17:31
  • “They're beautiful”
  • Source: Best makeup for dry and mature skin - May 12, 2026
Lisa JLisa J369K subscribers
4.5Variant: Beverly HillsSignature Lip Sheer Lip Liner
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: Beverly HillsSignature Lip Sheer Lip Liner
Bekah SunBekah Sun22K subscribers
4.5Variant: CoupéSignature Lip Sheer Lip Liner
Matilda on VideoMatilda on Video340K subscribers
4.5Variant: BespokeSignature Lip Sheer Lip Liner
Allana DavisonAllana Davison1M subscribers
4Variant: Beverly HillsSignature Lip Sheer Lip Liner
  • “The Merit Signature Lip Liner in Beverly Hills is great. It has so much slip you could apply it all over your lips as a lip color”35:05–35:12
  • “It hasn't got a lot of longevity. It's not the kind of product you put on in the morning and it's still there at night”35:19–35:22
  • “At night time, it hasn't got drag on it. Sometimes lip liners can be draggy and waxy but this truly just feels like I could draw with it”35:21–35:29
  • “I like that I don't mind needing to pop to the bathroom to reapply these two. That doesn't bother me”34:55–34:58
  • Source: My 2025 Makeup Favourites - Dec 14, 2025
Anna NewtonAnna Newton476K subscribers
2.5Variant: CassisSignature Lip Sheer Lip Liner
  • “They're stunning. They're absolutely stunning”24:52–24:56
  • “They're so good at finding these like incredible shades that work on mature lips and just unique beautiful neutrals”25:15–25:19
  • “I love them, okay? I think the shades are beautiful”
  • “Here's the problem with Merit Beauty lip liners. Gone. Bye-bye. Bye-bye. No more”
  • “I sneezed and my lip liner is completely gone”
  • “It took me 2 seconds to wipe that clean off my hands, even a deep shade”
  • “Why am I spending money on something that's not going to last me through talking?”
  • “If you like longevity in your lip products, skip the Merit”
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
2.5Variant: CowboySignature Lip Sheer Lip Liner
  • “They're stunning. They're absolutely stunning”24:52–24:56
  • “They're so good at finding these like incredible shades that work on mature lips and just unique beautiful neutrals”25:15–25:19
  • “I love them, okay? I think the shades are beautiful”
  • “Here's the problem with Merit Beauty lip liners. Gone. Bye-bye. Bye-bye. No more”
  • “I sneezed and my lip liner is completely gone”
  • “It took me 2 seconds to wipe that clean off my hands, even a deep shade”
  • “Why am I spending money on something that's not going to last me through talking?”
  • “If you like longevity in your lip products, skip the Merit”
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
2.5Variant: SubconsciousSignature Lip Sheer Lip Liner
  • “They're stunning. They're absolutely stunning”24:52–24:56
  • “They're so good at finding these like incredible shades that work on mature lips and just unique beautiful neutrals”25:15–25:19
  • “I love them, okay? I think the shades are beautiful”
  • “Here's the problem with Merit Beauty lip liners. Gone. Bye-bye. Bye-bye. No more”
  • “I sneezed and my lip liner is completely gone”
  • “It took me 2 seconds to wipe that clean off my hands, even a deep shade”
  • “Why am I spending money on something that's not going to last me through talking?”
  • “If you like longevity in your lip products, skip the Merit”
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
2.5Variant: JuneSignature Lip Sheer Lip Liner
Rudi BerryRudi Berry74K subscribers
Signature Lip Sheer Lip Liner
Brand note

Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.

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