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IT'S TIME! THE BEST MAKEUP OF 2025 🥳

Allie Glines @allieglines

37 products · Dec 16, 2025 · Watch on YouTube ↗

01
Maybelline$12.99
Grippy Serum 24-Hour Gripping Hydrating Primer
- “It actually grips the makeup, but it doesn't feel heavy on the skin”▶ 1:55
- “I love that it's a little bit of a hybrid between like skin care and a primer”▶ 1:57
- “I actually notice a difference in the longevity of my makeup when I use this”▶ 2:03
02
Iconic London$30.00
Underglow Blurring Primer
- “Something that gives you glow while still giving you like an airbrushed blurring effect as well”▶ 2:13
- “Works great under makeup and is so perfect for when you want that added boost of just a healthy glow to the skin, but you don't want to compromise the longevity of your makeup”▶ 2:19
03no still
L'Oreal Paris$20.99
True Match Nude Hyaluronic Tinted Serum
- “It's honestly foolproof”
- “I love that it's from the drugstore”
04
bareMinerals$39.50
Complexion Rescue Tinted Hydrating Gel Cream SPF 30shade · Birch
- “It is one of my favorites for that foolproof makeup that looks like skin type of a look”▶ 3:20
- “It's a classic for a reason”
05
Natasha Denona$52.00
Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
- “It's such a good serum-like foundation”▶ 5:05
- “It does give really nice coverage”▶ 5:07
- “It's a level down, I would say, from a full coverage matte like the Gerlon foundation”▶ 5:11
- “It's a really beautiful formula that's going to make your skin just look healthy, which I really love and appreciate about it”▶ 5:17
- “It wears well, which is key”▶ 5:22
06
tarte$32
Creaseless Creamy Full-Coverage Concealer
- “It is one of my favorite everyday concealers”▶ 5:43
- “This one's more on like the serumy side, so it's great for everyday”▶ 5:45
- “It gives just the right amount of coverage and it looks beautiful underneath the eyes without it like looking heavy or creasing too much”▶ 5:47
07
Estée Lauder$38.00
Double Wear Stay-in-Place 24-Hour Concealer
- “It's by far like one of my most used concealers ever since I tried it out”▶ 6:09
- “It gives a little bit more of like an airbrushed effect to the face”▶ 6:33
- “I've got it on today and I love it”
- “It's got a nice like thick paddle applicator”
08
Huda Beauty$39.00
Easy Bake Loose Baking & Setting Powdershade · Cupcake
- “This is my holy grail”▶ 7:11
- “It has stood the test of time”▶ 7:13
- “I absolutely love this powder”▶ 7:21
- “It's foolproof”▶ 7:23
- “I feel like I will never go without it in my routine”▶ 7:32
09
MAKEUP BY MARIO$32.00
SurrealSkin Soft Blur Setting Powder
- “This one has a little bit more coverage, so it's great for if you want a little more of like an airbrushed effect to your makeup”▶ 7:54
- “It's beautiful”
10
Laura Mercier$35.00
Secret Brightening Powder for Under Eyes
- “It is so worth it”
- “It is so lightweight, so silky, and it does not like emphasize texture or fine lines”▶ 8:40
- “If you struggle with powder and the way powder looks underneath the eyes, definitely give the Laura Mercier one a try since it's formulated for that delicate skin around your eyes”▶ 8:46
11
MAKEUP BY MARIO$36.00
Softsculpt Multi-Use Bronzing & Shaping Serum
- “This is so incredible”
- “It's by far my most used bronzing product this year”▶ 9:27
- “I feel like if there's one thing from this entire video, honestly, that I would recommend to almost everyone, it's this serum”▶ 9:42
- “It is so good”
12
MAKEUP BY MARIO$38.00
SoftSculpt Blurring Bronzer
- “It's such a good matte blurring bronzer”▶ 10:16
- “I feel like Makeup by Mario does an amazing job with the shade range as well, which I feel like is hard for me sometimes with super fair skin”▶ 10:18
- “His bronzers never do [pull too red or too warm or orangey]”▶ 10:27
- “They just genuinely look sculpted and warm”▶ 10:32
13
MAKEUP BY MARIO$34.00
Soft Pop Plumping Blush Veilshade · Perfect Pink
- “These are the most beautiful cream blushes, and they just give like such a healthy glow to the skin”▶ 10:43
- “It is so stunning”
14
Ravie Beauty$34.00
Endless Diffusion Baked Blushshade · Paradise
- “It's my most worn blush out of my whole collection”
- “Paradise is so great for just kind of like slapping all over the face if you're on the go”▶ 12:15
- “It's kind of in between like a bronzer and a blush”▶ 12:22
- “It's my absolute favorite”
15
Dior$48.00
Backstage Glow Face Palette
- “It is so good”
- “It's a classic and a staple for a reason”▶ 12:45
- “I loved using that as kind of like a blush topper this year”▶ 12:51
16
Victoria Beckham Beauty$47
Reflect Highlighter Stick
- “It's just fabulous for when you want a little hint of extra glow on the skin”▶ 13:01
17
MAKEUP BY MARIO$56.00
Master Mattes® Eyeshadow Palette: The Neutrals
- “This is so good and I found myself reaching for this over and over and over”▶ 13:26
18
Armani Beauty$39.00
Eye Tint Long-Lasting Liquid Eyeshadowshade · 18M
- “The Armani and Mario were definitely my most used liquid shadows”▶ 13:43
19
MAKEUP BY MARIO$25.00
Master Mattes Long-Wear Cream Eyeshadow
- “The Armani and Mario were definitely my most used liquid shadows”▶ 16:26
20
Ravie Beauty$18.00
Soft Definition Longwear Eyelinershade · Drift
- “Drift is the kind of like taupey gray color that I developed selfishly to be an everyday color for myself”▶ 14:05
21
Ravie Beauty$18.00
Soft Definition Longwear Eyelinershade · Dune
- “Dune, which is my eye brightener shade that I'm wearing today”▶ 14:14
- “It perfectly brightens the eyes”▶ 14:20
22
DIBS Beauty$31
Double Standard Primer & Mascara Duo
- “This is one that really brought my lashes to life”▶ 14:42
- “It is by far the most impressive new launch of 2025 when it comes to mascara”▶ 14:47
- “It's such a beautiful mascara”▶ 14:54
- “Layered together, it's a dream”▶ 15:18
- “It's definitely for more of those full lash occasions”▶ 15:20
23
Ravie Beauty
Soft Definition Longwear Lip Linershade · Almond
- “This is by far my most used”▶ 15:35
- “It gives me the perfect like contoured lip look and it pairs really beautifully with nudes, pinks, reds, whatever”▶ 15:48
- “It really is such a good staple to have”▶ 15:52
24
MAC Cosmetics$25.00
M·A·Cximal Silky Matte Viva Glam Lipstickshade · Cool Teddy
- “It's such a beautiful color”▶ 16:08
- “I love it so much”▶ 16:10
- “I lean toward more mauve cool tone shades. And this is perfection”▶ 16:10
25no still
Charlotte Tilbury$37
K.I.S.S.I.N.G Lipstickshade · Pillow Talk Fair
- “It's such a nice one”
- “Pillow Talk Fair was definitely one of my most used, especially paired with almond lip liner and then popping a little Pillow Talk Fair in the center for a lip combo and like gloss on top”
26
Fenty Beauty$26.00
Gloss Bomb Stix High-Shine Gloss Stickshade · Blazed Donut
- “This really brightens the center of the lip, makes it look so glossy and delicious”▶ 16:39
- “It's definitely one of my most worn”▶ 16:26
27
Ravie Beauty$24.00
Lip Renewal Treatment Oil
- “This was my most worn like gloss this year”▶ 16:33
- “It is top tier so good”
28
Ravie Beauty$24.00
Easy Everyday Brow Pencil
- “It's literally the only brow pencil that I wear every single day”▶ 17:17
- “I created it to be my everyday favorite and it is”▶ 17:27
29
Rare Beauty$21.00
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
- “This is such a good one”▶ 17:46
- “It's the perfect middle between like a proper brow gel and a pomade”▶ 17:48
- “It's a really nice formula”▶ 17:53
30
One/Size$34
Powder Melt Glass Setting Spray
- “Holy smokes. This makes you look so beautiful, so glowy, but not greasy”▶ 18:08
- “It makes your makeup last”
- “It is so phenomenal and spectacular”
- “I definitely feel like the one size is my most impressive discovery when it comes to setting spray this year”▶ 19:02
31
Fenty Beauty$33.00
You Mist Makeup-Extending Setting Spray
- “This one I wore like crazy”▶ 18:31
32
Danessa Myricks Beauty$36.00
Yummy Skin Liquid Blurring Balm Mattifying Setting Spray
- “This is so good and it actually makes your skin look airbrushed”▶ 18:52
33
BK Beauty$199
Nikki La Rose Pro Artist Brush Set (8PC) - Vol. 2
- “The Nikki Larose BK Beauty Volume 2 set is insane”▶ 19:22
- “Specifically the N20S and the N20 are phenomenal”▶ 19:30
- “The brush that just has blown me out of the water is this one, N19. It's insane for like blending out your concealer”▶ 19:33
34
BK Beauty$79
Flawless Face Brush Bundle
- “It has three of my all-time favorite brushes”▶ 20:00
- “The 109 specifically is one of my favorites for contouring”▶ 20:09
35
Ravie Beauty
Endless Diffusion Baked Blush
- “My most used blush brush is my Ravie Beauty blush brush”▶ 20:23
- “It's something that I continue to use personally on an everyday basis”▶ 20:29
36
Ravie Beauty
Eyeliner Brush
- “It's my favorite for blurring out our eyeliner”▶ 20:52
37
Ravie Beauty$8.00
The Pencil Sharpener
- “It's so good and you guys are loving it as well”▶ 21:11

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Quotes are transcribed from the video; timestamps link to the moment. Browse everything Allie Glines has reviewed.