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4.2Fresh Kiss Lip Mask
  • “The texture of these, they're thick, they're melty, they're creamy, they're balmy all at the same time”28:46–28:51
  • “I actually feel like they're pretty comparable. Laneige is maybe just a little bit thicker and creamier and has a bit of a glossier finish, but overall the experience is pretty similar”28:54–29:00
  • “These ones do have a little hint of whatever color the mask is, but they're very, very sheer”29:04–29:09
  • “In addition to these feeling really nice and smelling amazing, these last well on me and end up leaving my lips feeling very nourished”29:14–29:18
  • “These are a win for me and really surprised me”
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
4Fresh Kiss Exfoliating Lip Scrub
Brand note

ColourPop is the budget-friendly brand that keeps showing up for brows, cheeks, and lips. The Brow Boss 24HR Lifting Brow Gel is the clearest anchor — creators consistently call it a solid hold without crunch, often comparing it favorably to pricier options. Their liquid blushes and glossy lip balms also get attention, though the balm has mixed feedback: some love the moisture and shine, while others find the taste and oily feel off-putting. If you want reliable, low-cost staples and don't mind occasional formula quirks, ColourPop delivers.

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