Variant: Dulce De Leche
Tower 28 Beauty
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Variant: Dulce De Leche
- “I actually really like this product. I like it more than I thought I would”8:49–8:56
- “This one is in do delich M smells really yummy. It smells so good and the color is beautiful”8:54–9:02
- “It is one of the few lip balms that actually don't turn white on my lips which I love, so this is definitely a go-to for me”
- “I love the applicator as well. It's kind of like those plastic applicators like a Comics balm and it just glides really nicely on the lips. It does get a little messy but it's no big deal”9:12–9:17
- Source: Ranking viral lip products brutally honest - Sep 22, 2024
- “If you can get over the fact that the applicator is not that precise”0:16–0:19
- “I really enjoy this formula though”0:19–0:21
- “It's what I'm wearing right now”0:21–0:23
- “The shade is gorgeous”0:22–0:25
- “It's super lightweight, but very shiny”0:23–0:27
- Source: Purchase or pass on viral lip balms - Mar 20, 2026
- “I lean more towards recommending something like the Cocokind. I just think that the Cocokind formula is better”13:30–13:35
- “I really love the ube vanilla. Like this is if there was one I would recommend, it would definitely be this one because the scent is gorgeous”42:20–42:24
- “One of the best lip scents, I think”42:44–42:49
- “There's just so much pigment in these. You're not going to be able to get that kind of sheer effect really evenly applied with an applicator that's like a straight circle dome. Like this is not meant for my lips”42:50–43:00
- “I don't think it's a bad product. I actually think that the formula is nice. It doesn't cost you an arm and a leg, but it's definitely not a top pick”43:23–43:27
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Brand note
Tower 28 is a sensitive-skin brand built around hypochlorous acid, with the SOS Daily Rescue Facial Spray as its anchor. Creators consistently call it soothing for eczema, rosacea, and acne, but several note the spray nozzle is harsh and the price is steep for what it is. The concealer also gets strong marks for being hydrating and natural-looking on dry under-eyes, though it can crease like any concealer.
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