Variant: Draw Me
- “I love”
- “They're hydrating, they last really long, they don't dry out my lips”3:08–3:11
- “They just don't tug or anything on the lips”3:11–3:14
- “10 out of 10”
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
Tower 28 Beauty
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Variant: Paint My Number
- “It's a very pretty shade, too”
- “It has like a nice neutrality to it”3:41–3:45
- “They're hydrating, they last really long, they don't dry out my lips”
- “10 out of 10”
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
Variant: Color Me Fine
- “Such a pretty kind of neutral brown shade”3:52–3:58
- “They're just gorgeous, creamy”3:59–4:02
- “They just don't tug or anything on the lips”4:01–4:06
- “10 out of 10”
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
Variant: Work of Art
- “It's just such a good like brown nude. Brownie pink nude”18:21–18:28
- “It's so creamy. It's the creamiest liner I own”18:36–18:40
- “It does have decent longevity”18:38–18:41
- “It's so affordable and it goes with all the lipsticks I love”18:49–18:56
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
Brand note
Tower 28 is a sensitive-skin brand built around hypochlorous acid, with the SOS Daily Rescue Facial Spray as its anchor. Creators consistently call it soothing for eczema, rosacea, and acne, but several note the spray nozzle is harsh and the price is steep for what it is. The concealer also gets strong marks for being hydrating and natural-looking on dry under-eyes, though it can crease like any concealer.
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