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Tower 28 Beauty

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@kayla.ryan1 reviewing Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer at 00:09 in a YouTube Shorts videoSwipe All-Over Hydrating Serum Concealer"These are the dreamiest creamiest super thin not cakey concealers, and they have insane coverage."$24.00

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Swipe All-Over Hydrating Serum Concealer
5Variant: 4.0Swipe All-Over Hydrating Serum Concealer
  • “Tower 28 Beauty Swipe All Over concealer is one of my favorite concealers of all time”11:57–12:04
  • “I think this is my fourth or fifth tube. I just repurchased this last month”12:01–12:12
  • “It's very creamy, incredibly easy to blend, and has a skin-like natural finish that's very smoothing and doesn't emphasize dryness”12:31–12:37
  • “It wears beautifully all day”12:40–12:44
  • “There are nice ingredients in here to hydrate, soothe, calm, and to help with collagen production. I just love this concealer so much”12:42–12:47
  • “It is a staple for me”
  • Source: Best makeup products from 5 top brands - Jul 2, 2026
Stephanie MarieStephanie Marie280K subscribers
5Variant: DTLASwipe All-Over Hydrating Serum Concealer
Stephanie MarieStephanie Marie280K subscribers
4.8Swipe All-Over Hydrating Serum Concealer
  • “The Tower 28 Beauty Serum Swipe Concealer is my first recommendation”8:01–8:08
  • “It lasts so well”
  • “It's so spreadable and thin”8:04–8:11
  • “It locks in as well, but is also so natural”8:08–8:14
  • “It's just pretty affordable in the grand scheme of concealers that I love”8:11–8:16
  • “It just smooths out over the skin so effortlessly”8:25–8:30
  • “I could very easily use this as like a foundation and I have like it just looks so thin and so beautifully light on the skin”8:28–8:36
  • “It's so so so so so good”
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
4.8Variant: DTLASwipe All-Over Hydrating Serum Concealer
  • “I was looking for a new concealer for my under eyes because everything was looking dry under my eyes”5:37–5:42
  • “I bought the Patrick Ta and I returned it cuz after a couple weeks, it was looking so dry”5:43–5:48
  • “Then I realized that even so people had said like, 'Oh, this one's so creamy, so hydrating.' So I bought it and my under eyes were still looking dry”5:46–5:52
  • “I really love the combination”6:27–6:31
  • “This shade is nearly perfect. This DTLA shade, it's so good”6:42–6:48
  • “This value is amazing. Like you get a good amount of product for a really good price”6:48–6:54
  • “I can see why everyone loves this concealer. I'm really glad I bought it”7:09–7:12
  • Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
4.8Variant: DTLASwipe All-Over Hydrating Serum Concealer
  • “I'm going to do the tiniest bit of concealer. This is my Tower 28 Beauty concealer”5:24–5:28
  • “I just put this like right on my dark circles on my eyes. Maybe a little bit right here, just around my mouth and around my nose”5:28–5:34
  • “We have the concealer. We'll put it on just for a little bit more coverage”
  • “I almost always like put it just right on my inner corners here just to brighten up the eye cuz that's where most of the darkness lives for me”6:12–6:17
  • Source: Fresh & glowing everyday makeup look - May 12, 2026
Allana DavisonAllana Davison1M subscribers
4.5Swipe All-Over Hydrating Serum Concealer
  • “This one is particularly nice for under the eyes. It just sits and looks so creamy and smooth”7:39–7:46
  • “I won't say it never creases. There is not a concealer in the world that doesn't crease under the eyes, but this one looks really good all day”7:46–7:50
  • “It keeps the area hydrated. This has hyaluronic acid in it. It also has caffeine, so it's going to help with the eye bags there, and it has centella asiatica which is soothing on the skin”7:54–7:57
  • Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Dr. Sam EllisDr. Sam Ellis835K subscribers
4.5Variant: BWSwipe All-Over Hydrating Serum Concealer
  • “BW is a new shade that Tower 28 Beauty has released and it is a fair olive shade, which is fantastic because again, it's really hard to find fair olive shades in any makeup range”3:59–4:06
  • “I like to use the Tower 28 Beauty concealer instead because it's just a little bit more lightweight, whereas the Natasha Denona concealer is a little bit more on the hydrating side and I prefer to use that during the colder seasons”4:16–4:25
  • Source: Holy grail products for oily skin and fair olives - Jun 21, 2026
Angie KimAngie Kim5.2K subscribers
4.5Variant: 6.0 IESwipe All-Over Hydrating Serum Concealer
  • “This is a serum concealer meaning it's very lightweight, it has a serum like consistency. It has ingredients for the skin underneath the eyes”2:15–2:22
  • “It is really beautiful and it gives fantastic coverage”2:25–2:28
  • “Even though it's lightweight and thin in consistency, you're going to get exceptional coverage”2:27–2:32
  • “It's hydrating but it doesn't stay creamy and emollient throughout the day so you can set it with a little powder and it'll stay in place”2:35–2:41
  • “It's not going to move and slide around. It's not going to mix with your mascara or your eyeliner and create a mess throughout the day. It's not going to move and settle into fine lines throughout the day”2:42–2:47
  • “A very small amount is all you need”2:54–2:58
  • “It's a great price point too. It's one of the more accessible brands at Sephora so I wanted to share that”3:02–3:09
  • Source: Best makeup for dry and mature skin - May 12, 2026
Lisa JLisa J369K subscribers
4.4Swipe All-Over Hydrating Serum Concealer
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
Brand note

Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.

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