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Tower 28 Beauty

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@elleugly reviewing Tower 28 Beauty Get Set Blush at 12:51 in a YouTube Shorts videoGetSet Blur + Set Matte Powder Blush"This is by far the most blurring."$22.00@makeupbycheryl reviewing Tower 28 Beauty Blush at 12:23 in a YouTube Shorts videoBeachPlease Lip + Cheek Dewy Cream Blush"This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work."$20.00@haleykimaking reviewing Tower 28 Beauty BeachPlease Luminous Tinted Balm Blush at 29:26 in a YouTube Shorts videoBeachPlease Luminous Tinted Balm Blush"Once I swatch it on the back of my hands, it appears as a warm nude beige with a very little pink or red."$20.00BeachPlease Cream Blush + Tinted Lip Balm"A blush I thoroughly enjoy that will last long. This has clay matte finish, which will allow our makeup to literally last. This is the shade Long Beach. Ooh, iced tea."$20

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GetSet Blur + Set Matte Powder Blush
4.9Variant: Culver CrushGetSet Blur + Set Matte Powder Blush
From Head To ToeFrom Head To Toe1.2M subscribers
4.5Variant: Samo SpritzerGetSet Blur + Set Matte Powder Blush
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: Sautel SlushyGetSet Blur + Set Matte Powder Blush
Jamie PaigeJamie Paige491K subscribers
4.5Variant: Long Beach TeaGetSet Blur + Set Matte Powder Blush
Magdaline JanetMagdaline Janet106K subscribers
BeachPlease Lip + Cheek Dewy Cream Blush
4.9Variant: Long Beach Iced TeaBeachPlease Lip + Cheek Dewy Cream Blush
  • “This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work”12:13–12:20
  • “It's blurring, matte, perfecting on the skin. What more can you want from a formula than this? It's so stunning”12:23–12:28
  • “If you have a bad skin day, that's what I'm reaching for is the Tower 28 cuz you don't see pores, textures, none of that. Just glides on beautifully”
  • Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
MakeupByCherylMakeupByCheryl190K subscribers
4.5Variant: Power HourBeachPlease Lip + Cheek Dewy Cream Blush
  • “This was my first taste of Tower 28 a few years ago”2:41–2:45
  • “A buildable blush that's meant to be another dewy cream but to me it's more of a satin matte once you blend it in”2:45–2:50
  • “It's not as glowy as Road, nowhere near as glassy as some of the truly dewy selections ahead”2:51–2:56
  • “Again, it's not a flat matte though”2:56–3:00
  • “There is a touch of healthy glow to it but being closer to matte than super dewy means it does last well”2:57–3:02
  • “A classic sun-kissed terracotta tone that's a little closer to Toasted Teddy than Nudestix Sunkissed”3:04–3:08
  • “One of my favorite facts about Power Hour is that Gracie Abrams loves this shade and I swear she was wearing it at the show I went to in Australia last year”3:14–3:17
  • Source: Best Terracotta Blushes for a Sunkissed Glow - May 6, 2026
Matilda on VideoMatilda on Video340K subscribers
2.5Variant: Magic HourBeachPlease Lip + Cheek Dewy Cream Blush
  • “When blending with fingers it has the most emollient and buttery blendability making it best apply with fingers”19:40–19:42
  • “With a synthetic brush it blends out pretty evenly but just takes more time to work into the skin”19:45–19:50
  • “The level of oiliness is five out of five”19:52–19:54
  • “After 3 hours the color has faded a lot and there's hardly any left especially on the front of the cheek”19:57–19:59
  • “It has pretty high pigmentation so it is best to start with a small amount and build up the layers to your preference”20:10–20:15
  • “If you're looking for a creamy and highly pigmented blush that keeps a healthy bright glow, this will be the blush for you”20:25–20:27
  • Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024
Haley KimHaley Kim1.4M subscribers
BeachPlease Luminous Tinted Balm Blush
3.5Variant: Magic HourBeachPlease Luminous Tinted Balm Blush
Haley KimHaley Kim1.4M subscribers
BeachPlease Cream Blush + Tinted Lip Balm
Brand note

Tower 28 is a sensitive-skin brand built around hypochlorous acid, with the SOS Daily Rescue Facial Spray as its anchor. Creators consistently call it soothing for eczema, rosacea, and acne, but several note the spray nozzle is harsh and the price is steep for what it is. The concealer also gets strong marks for being hydrating and natural-looking on dry under-eyes, though it can crease like any concealer.

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