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Tower 28 Beauty

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@makeupbycheryl reviewing Tower 28 Beauty Blush at 12:23 in a YouTube Shorts videoGetSet Blur + Set Matte Powder Blush"This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work."$22.00@emilynoel83 reviewing Tower 28 Beauty Beach Please Lip & Cheek at 07:28 in a YouTube Shorts videoBeachPlease Lip + Cheek Dewy Cream Blush"Look, the depth, the richness. It's really actually richly moisturizing and creamy."$20.00@thegarsowtwins reviewing Tower 28 Beauty Oneliner Lip Liner + Eyeliner + Cheek Pencil at 18:36 in a YouTube Shorts videoOneLiner Lip Liner + Eyeliner + Cheek Pencil"I love."$15.00@haleykimaking reviewing Tower 28 Beauty BeachPlease Luminous Tinted Balm Blush at 29:26 in a YouTube Shorts videoBeachPlease Luminous Tinted Balm Blush"Once I swatch it on the back of my hands, it appears as a warm nude beige with a very little pink or red."$20.00

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GetSet Blur + Set Matte Powder Blush
4.9Variant: Long Beach Iced TeaGetSet Blur + Set Matte Powder Blush
  • “This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work”12:13–12:20
  • “It's blurring, matte, perfecting on the skin. What more can you want from a formula than this? It's so stunning”12:23–12:28
  • “If you have a bad skin day, that's what I'm reaching for is the Tower 28 cuz you don't see pores, textures, none of that. Just glides on beautifully”
  • Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
MakeupByCherylMakeupByCheryl190K subscribers
4.9Variant: Culver CrushGetSet Blur + Set Matte Powder Blush
From Head To ToeFrom Head To Toe1.2M subscribers
4.7Variant: Samo SpritzerGetSet Blur + Set Matte Powder Blush
Stephanie MarieStephanie Marie280K subscribers
4.7Variant: Culver CrushGetSet Blur + Set Matte Powder Blush
  • “Tower 28 Beauty's Get Set Blur and Set powder blush formula is really unique”12:55–13:00
  • “These are blushes plus setting powders in one hybrid formula, so you're getting nice longevity, and it's a sweat-proof formula, so it's really, really great for hot weather”13:18–13:24
  • “They give this soft, kind of blurred effect”13:28–13:35
  • “Even though there's matte in the name, they're not drying, they're not overly matte. They just give this really pretty look that lasts all day”13:32–13:38
  • “This is a fantastic blush formula if you haven't tried it”13:43–13:48
  • Source: Best makeup products from 5 top brands - Jul 2, 2026
Stephanie MarieStephanie Marie280K subscribers
4.5Variant: Long Beach Iced TeaGetSet Blur + Set Matte Powder Blush
Magdaline JanetMagdaline Janet106K subscribers
4.5Variant: Sautel SlushyGetSet Blur + Set Matte Powder Blush
Jamie PaigeJamie Paige491K subscribers
4.5GetSet Blur + Set Matte Powder Blush
RachhLovesRachhLoves1.4M subscribers
2Variant: Long Beach Iced TeaGetSet Blur + Set Matte Powder Blush
  • “The shade and the formula it was just almost too matte and too blurring that I felt like I could really see like my blush like it was almost like you could really tell where like your blush met your bronzer and your blush met your highlighter”20:45–20:53
  • “It was not anything special in my opinion, and I have since said goodbye to that one”21:14–21:20
  • Source: Worst products of 2026 - Jun 29, 2026
itsjustStephitsjustSteph14K subscribers
BeachPlease Lip + Cheek Dewy Cream Blush
4.5Variant: Power HourBeachPlease Lip + Cheek Dewy Cream Blush
  • “This was my first taste of Tower 28 a few years ago”2:41–2:45
  • “A buildable blush that's meant to be another dewy cream but to me it's more of a satin matte once you blend it in”2:45–2:50
  • “It's not as glowy as Road, nowhere near as glassy as some of the truly dewy selections ahead”2:51–2:56
  • “Again, it's not a flat matte though”2:56–3:00
  • “There is a touch of healthy glow to it but being closer to matte than super dewy means it does last well”2:57–3:02
  • “A classic sun-kissed terracotta tone that's a little closer to Toasted Teddy than Nudestix Sunkissed”3:04–3:08
  • “One of my favorite facts about Power Hour is that Gracie Abrams loves this shade and I swear she was wearing it at the show I went to in Australia last year”3:14–3:17
  • Source: Best Terracotta Blushes for a Sunkissed Glow - May 6, 2026
Matilda on VideoMatilda on Video340K subscribers
2.5Variant: Magic HourBeachPlease Lip + Cheek Dewy Cream Blush
  • “When blending with fingers it has the most emollient and buttery blendability making it best apply with fingers”19:40–19:42
  • “With a synthetic brush it blends out pretty evenly but just takes more time to work into the skin”19:45–19:50
  • “The level of oiliness is five out of five”19:52–19:54
  • “After 3 hours the color has faded a lot and there's hardly any left especially on the front of the cheek”19:57–19:59
  • “It has pretty high pigmentation so it is best to start with a small amount and build up the layers to your preference”20:10–20:15
  • “If you're looking for a creamy and highly pigmented blush that keeps a healthy bright glow, this will be the blush for you”20:25–20:27
  • Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024
Haley KimHaley Kim1.4M subscribers
OneLiner Lip Liner + Eyeliner + Cheek Pencil
BeachPlease Luminous Tinted Balm Blush
3.5Variant: Magic HourBeachPlease Luminous Tinted Balm Blush
Haley KimHaley Kim1.4M subscribers
Brand note

Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.

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