Tower 28 Beauty

Ask to find reviews

See Reviews of These Products

andreamatillano mentioning Tower 28 Beauty Make Waves Mascara at 21:14 in their YouTube video

MakeWaves Lengthening + Volumizing Mascara"Nothing performs quite like this one."$22

Browse More

MakeWaves Lengthening + Volumizing Mascara

“Nothing performs quite like this one”20:56–21:00
“This is great because it does curl”21:14–21:18
“It holds a curl well”21:16–21:19
“It adds volume. It adds length”21:19–21:24
“All around it's just like the perfect dramatic mascara”21:21–21:27
“I forgot how much I love this mascara. It's so good”21:52–21:59
Source: My #1 favorite makeup product in every category - May 13, 2026

Andréa Matillano362K subscribers

“My number one favorite mascara of all time”33:02–33:07
“I just like fell back in love with it. I'm actually wearing it today. That really is one of my favorite formulas of all time”33:10–33:18
“I think I will always end up repurchasing this even if there is a time period where I don't have it on hand”33:20–33:26
Source: 50 products I actually used up (beauty empties I loved + hated) - Apr 22, 2026

Andréa Matillano362K subscribers

4.9

“This is my favorite mascara of all time on the entire market”15:51–15:54
“My only qualm is that it kind of dries out pretty quickly, so that can be a bit of a pain in the butt”15:53–15:58
“This just gives so much volume and length at the same time. Super long-lasting, doesn't smudge, doesn't flake”16:00–16:05
“I have not found a better mascara on the market, and it is relatively affordable”
Source: 33 Beauty Empties: Honest Reviews After 3 Months - Jul 19, 2026

jensworld724 subscribers

4.8

“I'm using the Tower 28 mascara, and I really like this technique”
“It gives you this really pretty gradient look”
“This gives just such a pretty falsie effect look”21:21–21:28
“I really, really love that. I just feel like for daytime it's so nice, but also for nighttime it's just it does a lot”
Source: Best new makeup I've tried recently - May 19, 2026

The Clean Beauty Code15K subscribers

4.8Variant: Black & Brown

“I'm going on with the Tower 28 Beauty in two shades. Drift, which is their dark brown shade first”17:35–17:46
“This is a really nice brown where isn't going to skew at least on me. It doesn't skew to red or dusty. This is a nice brown”19:05–19:16
Source: Full face of Basma Beauty: hits, misses & honest thoughts - Apr 24, 2026

The Clean Beauty Code15K subscribers

4.8Variant: Brown and Black

“Doing brown all over and just using a little bit of the black in the like outer couple eyelashes. It creates the most beautiful falsie effect gradient look. It's gorgeous”5:48–5:56
Source: May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare - May 29, 2026

The Clean Beauty Code15K subscribers

4.5

“This one is very buildable”34:03–34:07
“I love it because you can't really go super like clumpy with it”34:07–34:14
“It just again pushes up the lashes, frames out the eyes”34:14–34:21
“Very black, super long lashes, but not like a clumpy sort of mess”34:17–34:26
“If I'm having a very, very, very good eyelash day, I would say seven times out of 10, I'm probably wearing the Tower 28”34:23–34:29
Source: Best of beauty 2025 - Dec 30, 2025

Amanda Z128K subscribers

4.5Variant: Drift

“This is a waterproof mascara but the thing I like about waterproof mascara is that it curls your lashes a lot better than non-waterproof and it doesn't flake at all over the course of the day”12:42–12:49
“I mean look how that just like lengthens my lashes and thickens them up so easily”12:54–13:00
“Wow this is such a good mascara I mean look at the difference mascara no mascara”13:07–13:13
Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024

Dr. Sam Ellis835K subscribers

4.5Variant: Black

“I always put the blue one by YSL first, followed by a second coat of the Tower 28 MakeWaves in black”
“It gives an illusion of like blue without being too in your face, and people ask me every day because I'm up in people's faces treating them, 'What do you have on your eyes?' And it's usually these two mascaras”
Source: Sephora Sale Faves for Every Concern from a Dermatologist - Apr 4, 2026

Dr. Shereene Idriss1.7M subscribers

4.5Variant: Jet

“I love Tower 28 Beauty's Make Waves Mascara in Jet on top of that just to give that poof effect”1:08–1:15
Source: Top Makeup Picks from a Derm - Apr 21, 2025

Dr. Shereene Idriss1.7M subscribers

4.2

“This is very viral and very famous for a reason and it does everything that I think a lot of people really like”
“This just really lifts your lashes, gives them lots of separation, and just is a very classy mascara, not very dark, not very thick and clumpy, and then it wears really well”19:52–20:00
“I've actually really enjoyed this after it kind of dried out for a little bit”20:04–20:08
“This is a great mascara. Totally see why everybody likes it”20:12–20:17
Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025

Sophie 🎀1.9K subscribers

“If I want something for daytime that's just easy and doesn't look quite as intense... I'll go with the Tower 28 and I'll go with both the brown and the black”22:02–22:08
Source: My Summer Makeup Bag: Products I'm Loving - Jun 9, 2026

The Clean Beauty Code15K subscribers

mentionsVariant: Drift

“I'm using my Tower 28 Beauty in Drift”14:18–14:21
“When I do a super blown out look like this, I really want the focus to be the eyes, maybe even the eyeshadow, and not so much the lashes. I don't want the lashes to overtake, and I feel like brown brown really goes with bronze”14:06–14:12
Source: My version of the best bronzed look - May 12, 2026

Mandy Davis MUA63K subscribers

mentionsVariant: Mini / Black

“This is Tower 28 Beauty mascara. And as you can see the applicator is like plastic comb. It's going to make your lashes really clean but still giving that natural length or volume”
Source: Clean girl makeup for brown skin: cover under eye dark circles without foundation - Jan 31, 2026

Haley Kim1.4M subscribers

mentionsVariant: Mini

“I think the Tower 28 Beauty mascara is really good if you want something that gives length and like long natural flutteriness”20:31–20:38
Source: Overhyped beauty must haves I regret buying in 2025 - Dec 17, 2025

Sofia Sees Beauty80K subscribers

Brand note

Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.

Shop Paths

Tower 28 Beauty Site Amazon Sephora

Some links are affiliate links.