Tower 28 Beauty

See Reviews of These Products

GoGo Cooling Shimmer 8H Eyeshadow Stick"They are sort of like a gel eyeshadow stick that sets down and then does not budge."$30.00

Browse More

GoGo Cooling Shimmer 8H Eyeshadow Stick

4.9

“They are sort of like a gel eyeshadow stick that sets down and then does not budge”1:27–1:34
“You can see there's a bit of blendability when you first apply the shadow stick, but then it completely sets down”1:40–1:44
“This one has a lot more opacity as well as like a twinkly micro glitter in the formula”1:44–1:51
“Some of the shades are more sheer than others”1:51–1:56
Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025

Bekah Sun22K subscribers

4.9Variant: Viper

“The Tower 28 Go cooling shimmer sticks are so fun”30:19–30:23
“They're like a jelly stick”30:26–30:28
“My favorite shade in this is definitely Viper”30:31–30:39
“It's a really interesting like smoky purple taupe”30:42–30:45
“It's really beautiful sheared out on the eyes or you can just apply it at full opacity”30:49–30:54
“There are also these like little micro glitters running through it”30:55–30:58
“It's not chunky, but it does have a lot of twinkle, especially when it catches the light”31:00–31:05
Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025

Bekah Sun22K subscribers

4.9Variant: Viper

“My favorite shade is the shade Viper. It's this really cool almost lavender taupe”1:34–1:39
Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025

Bekah Sun22K subscribers

4.9Variant: Roxy

“This is the shade Roxy, which is a really beautiful like peachy champagne color”0:42–0:46
Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025

Bekah Sun22K subscribers

4.5Variant: Chateau

“This is so easy to apply though. Look at how intense that is just with a couple pats on the lid”3:06–3:15
“I just love how instantly glam this makes any look. And you don't need any skill. You can literally just swipe this on”3:23–3:32
Source: My current go-to makeup look - Feb 19, 2026

MakeupByCheryl190K subscribers

4.5Variant: Chateau

“This is extremely pigmented. Gives a metallic finish to the eye”17:52–18:01
“I love the cooling sensation on them as well. Very pigmented, easy to use. I can put it on from the stick, blend it out with my finger”18:06–18:10
“This will make you look like a professional for your eyes with very little effort, which who doesn't want that?”18:15–18:19
Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026

MakeupByCheryl190K subscribers

4.5Variant: Chateau

“I recently picked this up and I love it. It is so beautiful”4:08–4:13
“It's an interesting texture. It's kind of like a jelly creamy type shadow that gives your eyes like that wet looking shine”4:11–4:18
“It dries very quickly and then it stays in place extremely well”4:20–4:24
“I actually prefer this over like a traditional cream shadow because it goes on in a similar way, but it's lighter weight and it dries down quickly and then again doesn't move throughout the day”4:22–4:29
“You can go in with a lighter layer. You can kind of build it up”4:35–4:38
Source: Drugstore makeup dupes that are better than high end - Oct 26, 2025

Andréa Matillano362K subscribers

4.5Variant: Chateau

“This is stunning”
“All the shades that I have from this line are stunning”11:06–11:11
“You have to kind of blend it out really quick because they set down”11:09–11:14
“It looks like an eye gloss”11:12–11:16
“Typically, glitter shadows give me really bad eye eczema”11:14–11:19
“I've been wearing these pretty consistently. Really, really like them”11:38–11:41
Source: What's in my everyday makeup bag - Sep 6, 2025

Dacey Cash517K subscribers

Brand note

Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.

Shop Paths

Tower 28 Beauty Site Amazon Sephora

Some links are affiliate links.