Tower 28 Beauty

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GoGo Cooling Shimmer 8H Eyeshadow Stick"They are sort of like a gel eyeshadow stick that sets down and then does not budge."$30.00

@makeupbycheryl reviewing Tower 28 Beauty GoGo Cooling Shimmer Eyeshadow Stick at 03:23 in a YouTube Shorts video

GoGo Cooling Shimmer Eyeshadow Stick"This is so easy to apply though. Look at how intense that is just with a couple pats on the lid."$20.00

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GoGo Cooling Shimmer 8H Eyeshadow Stick

4.9

“They are sort of like a gel eyeshadow stick that sets down and then does not budge”1:27–1:34
“You can see there's a bit of blendability when you first apply the shadow stick, but then it completely sets down”1:40–1:44
“This one has a lot more opacity as well as like a twinkly micro glitter in the formula”1:44–1:51
“Some of the shades are more sheer than others”1:51–1:56
Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025

Bekah Sun22K subscribers

4.9Variant: Viper

“The Tower 28 Go cooling shimmer sticks are so fun”30:19–30:23
“They're like a jelly stick”30:26–30:28
“My favorite shade in this is definitely Viper”30:31–30:39
“It's a really interesting like smoky purple taupe”30:42–30:45
“It's really beautiful sheared out on the eyes or you can just apply it at full opacity”30:49–30:54
“There are also these like little micro glitters running through it”30:55–30:58
“It's not chunky, but it does have a lot of twinkle, especially when it catches the light”31:00–31:05
Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025

Bekah Sun22K subscribers

4.9Variant: Viper

“My favorite shade is the shade Viper. It's this really cool almost lavender taupe”1:34–1:39
Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025

Bekah Sun22K subscribers

4.9Variant: Roxy

“This is the shade Roxy, which is a really beautiful like peachy champagne color”0:42–0:46
Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025

Bekah Sun22K subscribers

4.5Variant: Chateau

“This is extremely pigmented. Gives a metallic finish to the eye”17:52–18:01
“I love the cooling sensation on them as well. Very pigmented, easy to use. I can put it on from the stick, blend it out with my finger”18:06–18:10
“This will make you look like a professional for your eyes with very little effort, which who doesn't want that?”18:15–18:19
Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026

MakeupByCheryl190K subscribers

4.5Variant: Chateau

“I recently picked this up and I love it. It is so beautiful”4:08–4:13
“It's an interesting texture. It's kind of like a jelly creamy type shadow that gives your eyes like that wet looking shine”4:11–4:18
“It dries very quickly and then it stays in place extremely well”4:20–4:24
“I actually prefer this over like a traditional cream shadow because it goes on in a similar way, but it's lighter weight and it dries down quickly and then again doesn't move throughout the day”4:22–4:29
“You can go in with a lighter layer. You can kind of build it up”4:35–4:38
Source: Drugstore makeup dupes that are better than high end - Oct 26, 2025

Andréa Matillano362K subscribers

4.5Variant: Chateau

“This is stunning”
“All the shades that I have from this line are stunning”11:06–11:11
“You have to kind of blend it out really quick because they set down”11:09–11:14
“It looks like an eye gloss”11:12–11:16
“Typically, glitter shadows give me really bad eye eczema”11:14–11:19
“I've been wearing these pretty consistently. Really, really like them”11:38–11:41
Source: What's in my everyday makeup bag - Sep 6, 2025

Dacey Cash517K subscribers

GoGo Cooling Shimmer Eyeshadow Stick

4.5Variant: Chateau

“This is so easy to apply though. Look at how intense that is just with a couple pats on the lid”3:06–3:15
“I just love how instantly glam this makes any look. And you don't need any skill. You can literally just swipe this on”3:23–3:32
Source: My current go-to makeup look - Feb 19, 2026

MakeupByCheryl190K subscribers

Brand note

Tower 28 is a sensitive-skin brand built around hypochlorous acid, with the SOS Daily Rescue Facial Spray as its anchor. Creators consistently call it soothing for eczema, rosacea, and acne, but several note the spray nozzle is harsh and the price is steep for what it is. The concealer also gets strong marks for being hydrating and natural-looking on dry under-eyes, though it can crease like any concealer.

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