Kelly G's YouTube video

Drugstore is actually MORE expensive (doing the math)

22 products · Feb 27, 2026 · Watch on YouTube ↗

  1. kellygooch mentioning NYX Professional Makeup Wonder Snatch Lifting Setting Powder at 01:01 in their YouTube video
    NYX$18.07
    • The NYX Wonder Snatch I alluded to in the beginning is $12, which seems like a really great deal until you realize it only comes with 0.2 ounces of product, which makes it $60 per ounce0:49
    • I know for some categories of makeup, this might not be as big of a deal if you're not going to fully use it up, but I use up powders1:01
  2. kellygooch mentioning Huda Beauty Easy Bake Loose Powder at 01:14 in their YouTube video
    • The Huda Beauty powder, which breaks down to $55 per ounce1:14
  3. kellygooch mentioning L'Oréal Blurfection Powder at 01:26 in their YouTube video
    • The L'Oréal Blurfection powder breaks down to $76 per ounce, making it the most expensive powder at the drugstore and more expensive than most powders at Sephora1:26
  4. kellygooch mentioning One/Size On 'til Dawn Setting Powder at 02:07 in their YouTube video
    • The one size powder breaks down to $30 per ounce, making it less expensive per ounce than most powders at the drugstore1:51
    • I know it's more expensive upfront, but you'll be saving money in the long run2:07
    • The one size powder is $7 an ounce less than the E.L.F. you are saving money2:34
  5. kellygooch mentioning e.l.f. Cosmetics Halo Glow Setting Powder at 02:34 in their YouTube video
    • The one size powder is $7 an ounce less than the e.l.f. Cosmetics you are saving money2:34
  6. kellygooch mentioning NYX Cleansing Balm at 03:12 in their YouTube video
    • The new NYX Professional Makeup cleansing balm, which yes, is only $10, but also only has 1.7 oz3:02
    • Just know if you buy this, you're going to use it up very quickly. It is not the same size as your standard cleansing balm. Like, it's a mini3:12
  7. kellygooch mentioning e.l.f. Cosmetics Cleansing Balm at 03:19 in their YouTube video
    • The one from e.l.f. Cosmetics is only 2 oz. Again, cost per ounce on these is a better value than high-end, but just be warned, they're small3:19
  8. kellygooch mentioning Versed Cleansing Balm at 03:53 in their YouTube video
    Versed$17.99
    • The Versed Cleansing Balm comes out to $8 an ounce3:53
  9. kellygooch mentioning Bioma Cleansing Balm at 04:12 in their YouTube video
    BYOMA$14.99
    • The BYOMA cleansing balm comes out to $8 an ounce3:53
  10. kellygooch mentioning Glow Recipe Cleansing Balm at 03:58 in their YouTube video
    • The Glow Recipe Cleansing Balm, which comes down to $9 an ounce3:58
  11. kellygooch mentioning Drunk Elephant Cleansing Balm at 04:15 in their YouTube video
    • The Drunk Elephant Cleansing Balm that also includes a physical exfoliant, and that one is $10 an ounce4:00
  12. kellygooch mentioning VIVAIA Margot 3.0 Square-Toe Flats at 05:06 in their YouTube video
    VIVAIA$129.00
    • The Margo 3.0. And I will say as someone who walks at least 10,000 steps a day, a ballet flat is not normally the ideal shoe for walking that much, but these actually have a cushioned insole plus a heel patch, so you don't have to worry about breaking them in4:49
    • That pad helps prevent a blister on the back of your heel5:06
    • The Margo 2.0 already had the APMA seal of acceptance, meaning they're recognized by foot doctors for being good for foot health, and now they've gone and improved upon that5:08
    • One thing I love about VIVAIA shoes is that they're machine washable5:16
  13. kellygooch mentioning VIVAIA Icon Loafers (silvie) at 05:36 in their YouTube video
    VIVAIA$129.00
    • The icon loafer with a comfortable toe box, which is designed to be comfy if you have bunions or wide feet and need a little bit more space so your toes aren't pinched at the end of the shoe, as well as heel blister protection5:36
  14. kellygooch mentioning VIVAIA Slip-on Mesh Sneakers (allday) at 05:28 in their YouTube video
    • They recently sent me their slip-on mesh sneakers that also have that comfy cushioning and are APMA accepted5:28
  15. kellygooch mentioning NYX Buttermelt Bronzer at 06:33 in their YouTube video
    NYX$11.00
    • This bronzer from NYX, the buttermilk bronzer. When you break it down, it's actually one of the most expensive bronzers per ounce at the drugstore6:22
    • It breaks down to $65 per ounce, which is considerably more expensive than other bronzers at the drugstore like the Milani, the Physicians Formula, or the new soft touch bronzer from Essence6:33
    • This is very unassuming. It seems about the same size as other products, but that's a big call out I want to make in this video6:49
  16. kellygooch mentioning Rare Beauty Soft Pinch Liquid Blush at 07:26 in their YouTube video
    • The blushes from Rare Beauty are some of the most expensive blushes at Sephora when you break it down per ounce7:13
    • The Rare Beauty blushes are $139 per ounce7:26
    • Like most of this is just packaging, the included product is very minimal7:46
    • The Rare Beauty blushes are criminally expensive and dare I say like such a mid formula. I think these are so overrated in many ways8:32
  17. kellygooch mentioning Charlotte Tilbury Beauty Light Wand at 07:33 in their YouTube video
    • These stick blushes from Charlotte Tilbury come out to $142 per ounce7:33
  18. kellygooch mentioning Merit Beauty Flush Balm Cream Blush at 08:19 in their YouTube video
    • The Merit blush comes down to $97 an ounce compared to $139 an ounce for the road8:06
    • The Merit blush has .31 oz compared to .18 from road8:19
  19. kellygooch mentioning Too Faced Born This Way Concealer at 09:22 in their YouTube video
    Too Faced$36.00
    • When this first released, it was $29 for half an ounce9:05
    • Today there's less than there used to be. So now it cost $7 more. It is now $36 and it comes with 0.45 oz9:22
    • It's not the most extreme, but you're still getting less9:36
  20. kellygooch mentioning Kosas Revealer Concealer at 09:40 in their YouTube video
    Kosas$30.00
    • The Kosas concealer that I love so much. That one used to be 6 mls of product and it is now 5.3 mls9:40
  21. kellygooch mentioning Rhode Barrier Butter Intensive Moisture Balm at 10:50 in their YouTube video
    • The Rhode Barrier Butter used to be 5 oz of product, and they recently shrunk it down to 3.4 oz and dropped the price by $2 down to $3610:25
    • It used to be $7.60 per ounce. But now it is costing you $10.60 per ounce. The value is considerably worse than it used to be now that they've shrunk the product even though they've lowered the price10:50
  22. kellygooch mentioning VIVAIA Yansy Sneaker at 05:25 in their YouTube video
    • You've heard me talk about the Yancy sneaker before, and I wear that shoe 24/75:20
    • I actually just threw them in my washer the other day because they were filthy5:25

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