BEST MAKEUP of 2025! | Chu Choice Awards 🏆
Benefit Cosmetics$28.00
NYX$13.00Lift & Snatch! Brow Tint Penshade · Ash Brown
Maybelline$7.99Brow Ultra Slim Defining Eyebrow Pencilshade · Ash Brown
Hourglass$58- “This has been a holy grail since last year. I finished an entire bottle last year, repurchased it, and I'm halfway through this bottle”▶ 4:12
- “It's like a typical silicone primer. So, it has those blurring properties, but it's also slightly mattifying without being drying and without peeling”▶ 4:24
- “I do think it creates a really smooth base for your foundation”▶ 4:45
- “My foundation does apply on more even when I have this underneath my makeup”▶ 4:50
- “She's expensive, but again, I've finished a whole bottle before. I plan to finish this one if I continue to keep using it”▶ 4:57
- “It is totally worth the hype”
- “It reminds me a lot of the say like dewy glow drops”▶ 5:44
- “It is a luminous primer and highlight. It has a transparent pearlescent purple reflect to it”▶ 5:48
- “It brightens up your face”▶ 5:59
- “You can wear this on no makeup makeup days or you can wear this on top of your makeup as a highlight or under your makeup as just a glowy base”▶ 6:09
- “It will give you that Korean glass skin vibe”▶ 6:16
- “It's very lightweight”▶ 6:22
- “It smells like perfume baby powder. It's kind of floralish, but I can look past that because it's not super strong and I do think the scent fades as the days go on”▶ 6:24
- “I love that it gives you that kind of wet glass shine without being sticky”▶ 6:41
- “10 out of 10. Love this. Recommend it. Really surprised by it”▶ 6:46
CHANEL$65- “It has lasted me so long, and it's a foundation I always go back to, so I'm surprised I haven't used it up”▶ 7:21
- “It is medium to full coverage. So, I don't usually need to wear a lot on my skin to get the coverage that I want”▶ 7:33
- “It's the least finicky. No matter the occasion, no matter the event, no matter how I'm feeling, no matter my skin, this always looks really good”▶ 7:53
- “It has a very natural finish on the skin. I have no complaints and I love the way that this looks on me”▶ 8:05
- “This is a foundation I do not talk too much about because I feel guilty about how expensive it is and recommending an expensive product to you”▶ 8:10
- “On a personal level, this is what I'm using mostly on camera for special events when I want medium to full coverage because it just looks good”
Huda Beauty$30.00Tantour Contour & Bronzer Creamshade · Light- “This is all I have left, which is zero. I had to scrape the last drops to put the rest on my face and demonstrate this for you”▶ 8:44
- “This is still the ultimate formula for me because it's cream to powder. It's blurring. It's just the right amount of pigment”
- “I have bought quite a few cream bronzers and they don't compare. They just simply don't”
- “I did try to repurchase this and buy a backup during her cyber craze, but they only had one shade available and it wasn't the shade light cuz that was sold out”▶ 9:01
- “I don't even think she has a bronzer on in her line of makeup anymore that is being sold at Sephora”▶ 9:19
Haus Labs$38.00- “This is actually an impeccable formula”▶ 10:19
- “It's called a velvet bronzer because it has this silky soft like almost literally velvet that has a slight sheen, but it's not glittery at all on the skin”▶ 10:21
- “It doesn't enhance texture or anything like that. It just gives your skin some dimension without that sparkly kind of highlight glow”▶ 10:32
- “I also love the shade of this because although it has warmth to it, it does lean a little bit more neutral so that it doesn't appear super orange on my skin tone, which I really love”▶ 10:40
- “I've never hit pan on a bronzer. So, this says a lot. Great formula, good color”▶ 10:53
- “I really love the shade range options that they have on this”▶ 12:00
- “The formula is fairly sheer to buildable”▶ 12:06
- “It has a moussey cream to powder texture, which I really love because it gives you that blurred out cheek”▶ 12:14
- “If you want a blush that has kind of that silicone filter-like effect, this blush is going to give you that”▶ 12:26
Fenty Beauty$28.00Fenty Cheeks Suede Powder Blushshade · Bakin' Cakez- “The formula is very similar to honestly it's smoother and creamier than the House Labs Velvet Bronzer, but it kind of has the same silky soft smooth vibe, but it feels more wet to the touch almost”▶ 13:28
- “I absolutely adore this color because it is a soft rosy pink, which is perfect for everyday”▶ 13:47
Tower 28 Beauty$22.00GetSet Blur + Set Matte Powder Blushshade · Long Beach Iced Tea
Sephora Collection$18.00- “It gives you full coverage under the eyes without being shocking”▶ 15:10
- “The best application method is just to apply this under the eyes and let it sit while you're doing the rest of your makeup”▶ 15:20
- “Once you blend it out and it sets, it stays pretty well under the eyes”▶ 15:25
- “There is very minimal creasing, but that's all dependent on you and your application”▶ 15:30
TFIT$15.00Cover Up Pro Concealershade · Dark- “This is their Cover Up Pro concealer. I have the shade dark”▶ 15:53
- “These are not the same formulas. The Nars Soft Matte is a little bit more of a moussey cream to powder texture, while this one is more of a creamy like emollient cream to powder formula”▶ 16:10
- “Once it sets on the skin, it is not budging. It is not moving. It's extremely longlasting”▶ 16:30
- “I love that it has three different shades because your skin tone is different on different parts of your face for the most part if you're like me”▶ 16:53
- “Having a peachy shade just helps with color correction”▶ 17:00
- “I can also mix the shades which makes this the most useful spot concealer that I own”▶ 17:10
Armani Beauty$39.00Eye Tint Long-Lasting Liquid Eyeshadowshade · Copper Tone- “These are so blendable. So smooth. They have like a cream to powder mousse-like texture”▶ 17:30
- “They give you so much blend time”▶ 17:37
- “In my opinion are the most user-friendly liquid eyeshadows”▶ 17:44
- “I will warn you though, I think for some people it will cause some creasing depending on how oily your eyelids are”▶ 18:25
- “I have worn this underneath eyeshadow primer and it solved the problem”▶ 18:32
Merit$26.00Solo Shadow Cream-to-Powder Soft Matte Eyeshadowshade · Surrealism- “The sheen of this is so pearlescent and beautiful. It gives you a wet looking eye”▶ 19:42
- “It's totally worth applying, especially if you want your makeup to look very natural on a daily basis”▶ 19:50
- “It's also not very glittery. It literally applies like a highlight and it gives you this ethereal effect without having glitter in it”▶ 19:57
- “I do notice creasing. Now, that doesn't personally bother me because I love the wet look on the skin”▶ 19:28
Danessa Myricks Beauty$38.00- “The downside of this product is that it's sold in a duo and I usually only want to use one side, which is the foil side. So, it's a pretty expensive product”▶ 20:18
- “People complain that these are difficult to blend, but in my opinion, they aren't meant to be blendable”▶ 20:34
- “They're meant to be long lasting, have minimal pigment, and if you apply it correctly, you don't have issues or care that it's not blendable”▶ 20:39
- “My favorite way to use these is as a topper shadow. I just pat it on the center of the lid and apply it upwards scattered”▶ 20:58
- “These have since replaced eyeshadow glitter toppers for me because they have less fallout. They're easier to apply. They last longer on the eyes, and they're just easier and more fun to work with, more reflective on the eyes”▶ 21:58
Charlotte Tilbury$39.00
Huda Beauty$38.00Easy Bake Fragrance Free Loose Baking and Setting Powdershade · Banana Bread- “This stuff it's just it's just reliable”▶ 23:03
- “It blurs out the skin perfectly”▶ 23:18
- “It's not too matte, not dewy. It doesn't have shimmer or glimmer”▶ 23:21
- “You can sheer it out to have like a light layer of powder to set your makeup, but if you're someone who wants to bake with it, you can also bake with it as well”▶ 23:34
- “It takes a lot to make this powder look cakey. So, in my opinion, this is kind of foolproof”▶ 23:42
L'Oreal Paris$13.89- no stillL'Oreal Paris$12.99
- “This is truly a voluminous mascara. Like it makes my eyelashes look thicker, look longer, and it keeps a curl for the most part for as long as the L'Oreal Butterfly”
- “My only concern is that the brush is kind of chunky, but I can look past that”
Clio$14.90- “This has a smaller wand and it definitely helps hold a curl”▶ 25:46
- “I would also consider this waterproof, but they don't say waterproof on here because it is really difficult to take off”▶ 25:52
- “It does a really good job at lengthening them, but it doesn't do as good of a job in terms of volumizing”▶ 25:59
Heroine Make$15.50
EADEM$24Le Chouchou Lip Softening Balmshade · Pain Au Chocolate- “This by far is a sensorial experience for me. I love the smell. I love the gloss shine. I love the texture. It's not super sticky”▶ 26:22
- “I love the metal tip applicator. It is just so soothing when I apply this on, especially in the winter time”▶ 26:29
- “It's a good hybrid between a lip balm and a lip gloss”▶ 26:37
- “The gloss, even though it's not sticky, lasts pretty decently long throughout the day”▶ 26:39
- “I do notice my lips are softer throughout the day because of it”▶ 26:50
NYX$12.00Lip Lingerie Lip Liner Stainshade · Steamy Spice
Charlotte Tilbury$28.00Lip Cheat Lip Linershade · Foxy Brown- “It's the perfect neutral brown on my lips. Not too dark, not too light, not too warm, and not too cool”▶ 28:52
- “The formula is great as well because it's creamy, but it sets. And once it sets, it doesn't really budge or move as much as traditional lip liners”▶ 29:01
- “I love Foxy Brown because it's the perfect neutral brown on my lips”▶ 28:52
MAC Cosmetics$25.00Lip Pencilshade · Chestnut- “MAC definitely wins in terms of shade range. They have some of the best lip liner colors available”
- “I love cork. I love night moth. And I love the shade chestnut. Those are my holy grail MAC lip liner colors”▶ 29:27
- “I don't love them as much as the Charlotte Tilbury because they are not they don't like set on the lips”▶ 29:36
Buxom$26.00Full-On Plumping Lip Creamshade · Moscow Mule- “This is by far my favorite lip gloss formula because it's just the right amount of pigment”▶ 30:23
- “It's plumping without burning, but it does give you that minty peppermint sensation, which I really, really love”▶ 30:27
- “It's very long-lasting”▶ 30:33
- “This does have some sticky and tackiness on it, and that's what makes it long-lasting”▶ 30:36
MAC Cosmetics$22.00Matte Lipstickshade · M120- “This was by far the best like dark lip formula I've tried because I tried a color like this in the MAC lipsticks and I found it to be very patchy”
- “The Mau matte lipstick is so impressive because it's one swipe pigment. Boom. You have all of the color there. So, it's not patchy on the lips”▶ 31:32
- “It's also matte without being drying”▶ 31:47
- “I have worn this for long periods of time, and I don't find my lips get dried out like if you were to wear a traditional liquid lipstick”▶ 31:49
- “It does have a slight, you know, shine and sheen to keep your lips semihydrated”▶ 31:56
Dior$54.00- “I love this because it's just versatile. You're gonna notice that is a trend with all of my favorite makeup is products that I can use in multiple different ways”▶ 34:21
- “This formula is very very like strobing on your skin. It has that wet looking highlight shine without being too glittery”▶ 34:32
- “The glitters are very micro glitters, so they're not chunky glitters. You only notice it if you shear it out”▶ 34:42
- “I love to use this as eye shadow, but I also like to mix my own highlight depending on my makeup that day”▶ 34:48
- “Sometimes I will swirl it all together and put it all over my body with the body brush. And I have gotten so many compliments this summer on this highlight palette”▶ 35:09
One/Size$34- “This is the setting spray for longevity. Like I will probably wear this at my wedding to make sure my makeup is locked in”▶ 34:09
- “I find I feel not that I know I just feel like this breaks me out so I don't wear it every day only on special occasions”▶ 33:43
- “There are other setting sprays that provide longevity to my makeup without being as strong as this one”▶ 33:53
Similar videos
Allure Best of Beauty according to meMakeup By Nikki La Rose
Reviewing 25 neutral pink blushes to find the only true neutralsHaley Kim
Top 10 lip liners that last and don't dry out lipsThe Clean Beauty Code
Best makeup of 2025sophdoeslife
Best makeup of 2025 drugstore and high-end favoritesjuicyjas
Maybelline vs L'Oreal: Ultimate Drugstore ShowdownSophie 🎀
Best cream blushes: reviewing 20 overhyped blushesHaley Kim
Everyday drugstore makeup routineAbbey Yung
The best makeup of 2025Carmel Nicole
Top drugstore makeup favorites in every categoryStephanie MarieQuotes are transcribed from the video; timestamps link to the moment. Browse everything ugly elle has reviewed.