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ColourPop

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kayla.ryan1 mentioning ColourPop Brow Boss at 06:40 in their YouTube videoBrow Boss 24HR Lifting Brow Gel"My favorite brow gel from the drugstore is this ColourPop Brow Boss."$9.00@juicyjas reviewing ColourPop Weightless Liquid Blush at 22:34 in a YouTube Shorts videoWeightless Liquid Blush"If you thought Rare Beauty was too pigmented, you're going to like these. It is more buildable formula. It still gives pigment, but it's not as intense right off the bat and these give a glow."$10.00@doseofjosephine reviewing ColourPop Fresh Kiss Glossy Lip Balm at 00:48 in a YouTube Shorts videoFresh Kiss Glossy Lip Balm"It's very slight light pink tint, but they're so moisturizing."$10.00amandaz mentioning ColourPop Super Shock Shadow at 18:34 in their YouTube videoSuper Shock Shadow"I have this new like ColourPop trio of the Supershock shadows. I haven't broken into yet, so I figured now would be the perfect time."$7.00@mrsmelissam reviewing ColourPop Pretty Fresh Setting Spray at 09:47 in a YouTube Shorts videoPretty Fresh Lock It In Setting Spray"I adore the Charlotte Tilbury airbrush setting spray. It's one of my favorites. I've used bottle after bottle of it. But this one has peptides and niacinamide in it."$12.00@angiehotandflashy reviewing ColourPop 11:11 Palette at 09:33 in a YouTube Shorts videoThat's Taupe Pressed Powder Palette"The reason that this is a top palette for me is because of this shade right here and this shade right here. These are both beautiful light midtone mattes that you can use to do your crease blending."$14.00@heatheraustinmakeup reviewing ColourPop HydraPop Glossy Lip Stain at 16:47 in a YouTube Shorts videoHydraPop Glossy Lip Stain"Right off the bat, this is definitely more pink than I was expecting."$9.00@shelbyannbell-l1r reviewing ColourPop Brow Pencil at 15:12 in a YouTube Shorts videoBrow Boss Pencil"I started using this when I started using the brow gel. And again, I just I really like this one."$13.00Creme Gel Liner"If I apply a ColourPop cream gel liner on my waterline, it will stay there all day long."$8.00@andreamatillano reviewing ColourPop Blush Stix at 07:54 in a YouTube Shorts videoBlush Stix"This formula is so good."$10.00@andreamatillano reviewing ColourPop Liquid Bronzer at 06:12 in a YouTube Shorts videoLiquid Bronzer"This is a gorgeous formula."$10.00@stephaniemarie reviewing ColourPop Deja Brew Palette at 20:27 in a YouTube Shorts videoDeja Brew Pressed Powder Shadow Palette"The quality of ColourPop eyeshadows in general is just so good."$14.00@carmelnicolebeauty reviewing ColourPop Volumizing BFF Mascara at 33:52 in a YouTube Shorts videoBFF Volumizing Mascara"This is one of the most beautifully volumizing mascaras I've ever used."$2.25Stone Cold Fox Eyeshadow Palette"I reach for their big palettes, Bare Necessities and Stone Cold Fox regularly, too."$35.00@stephaniemarie reviewing ColourPop Nude Mood Palette at 21:03 in a YouTube Shorts videoNude Mood Pressed Powder Palette"Nude Mood is another that I really love."$14.00monica.raviii mentioning ColourPop Feeling Toasty Palette at 16:51 in their YouTube videoFeelin' Toasty Shadow Palette"I'm just taking a little bit of a darker brown shade from the ColourPop Feelin' Toasty palette and I'm putting it on both eyes."$14.00andreamatillano mentioning ColourPop Instant Crush Lip & Cheek Balm at 08:06 in their YouTube videoInstant Crush Lip & Cheek Balm"This is a gorgeous formula."$10.00@doseofjosephine reviewing ColourPop So Juicy Lip Liners at 15:44 in a YouTube Shorts videoSo Juicy Plumping Lip Liner with Peptides"I much prefer these So Juicy lip liners, specifically in the shade Westwood and Tease are my two favorite shades."$8.00@slashedbeauty reviewing ColourPop Lite Stix at 17:35 in a YouTube Shorts videoLite Stix"Y'all know this has been my go-to and it is still my go-to."$10.00@stephaniemarie reviewing ColourPop Bare Necessities Palette at 21:09 in a YouTube Shorts videoBare Necessities Eyeshadow Palette"I reach for their big palettes, Bare Necessities and Stone Cold Fox regularly, too."$35.00Liquid Hi-Lite"The liquid highlighter, especially the two that they released with the Tangled collection, these are top of the top. Absolutely beautiful."$12.00@shelbyannbell reviewing ColourPop Super Shock Blush at 00:24 in a YouTube Shorts videoSuper Shock Blush"This blush from ColourPop, their Valentine's Day collection."$12.00@skylerreneee reviewing ColourPop Pressed Powder Bronzer Single at 00:49 in a YouTube Shorts videoPressed Powder Bronzer Single"Quickly become one of my favorite bronzers."$6.00@angiehotandflashy reviewing ColourPop So Juicy Lip Gloss at 02:18 in a YouTube Shorts videoSo Juicy Lip Gloss"These are more of like a grab-and-go kind of lippy where you're not going to put on a lip liner and you just want to hydrate your lips but with a little bit of color. These are perfect for that."$8.00andreamatillano mentioning ColourPop So Juicy Plumping Glossy Lip Oil at 22:50 in their YouTube videoSo Juicy Plumping Glossy Lip Oil"I forgot how much I liked that formula."$10.00@heatheraustinmakeup reviewing ColourPop Liquid Highlighter at 18:36 in a YouTube Shorts videoLiquid Highlighter"I've been so impressed with these."$12.00@shelbyannbell reviewing ColourPop Chrome Crème Gel Liner at 00:29 in a YouTube Shorts videoChrome Crème Gel Liner"But I got this from ColourPop. This is the cream gel liner, but it's in the shade Acting Up and it's this really cool like multi-chrome purple."$9.00@bykristinastudio reviewing ColourPop Jelly Much Eyeshadow Stick at 25:46 in a YouTube Shorts videoJelly Much Eyeshadow Stick"These actually have really high pigment load."$10.00@monica.raviii reviewing ColourPop The Little Mermaid Multichrome Highlighter at 01:49 in a YouTube Shorts videoThe Little Mermaid Multichrome Highlighter"I'm gonna use that as like a highlighter a little too chunky for highlighter."$12.00The Little Mermaid Mirror"I'm really loving this. This is the little slider mirror, the little mermaid one. I think it's so cute and pretty from the ColourPop mermaid collection."$12.00@monica.raviii reviewing ColourPop Shrek Palette at 15:42 in a YouTube Shorts videoBeware Ogre Eyeshadow Palette"That's $25, way more pigmented, way more blendable."$25.00Lippie Pencil"This is the best formula in my opinion."$7.00@aliandreea reviewing KJH Hyper Shine at 07:04 in a YouTube Shorts videoHyper Shine Glossy Lipstick"The closest thing that I got from that one is the KJH Lite Gold."$10.00@slashedbeauty reviewing ColourPop Shadow Stix at 09:20 in a YouTube Shorts videoShadow Stix"I start with the ColourPop Shadow Sticks in Bear with Me. This is one of their matte shadow sticks."$8.00So Juicy Plumping Gloss Balm"They're pretty sheer overall, so you don't necessarily get a ton of color payoff."$10.00abbeyyung mentioning ColourPop Fresh Kiss Lip Mask at 28:54 in their YouTube videoFresh Kiss Lip Mask"The texture of these, they're thick, they're melty, they're creamy, they're balmy all at the same time."$10.00@doseofjosephine reviewing ColourPop Heart Sponge at 04:57 in a YouTube Shorts videoBlending Sponge"I think this was from their Valentine's Day collection, but I love the texture of this."$8.00abbeyyung mentioning ColourPop Fresh Kiss Lip Scrub at 28:23 in their YouTube videoFresh Kiss Exfoliating Lip Scrub"What I really enjoy about these is that unlike a lot of other lip scrubs I've tried, they don't just feel like super dry, scratchy sugar crystals."$9.99@morganturnermakeup reviewing ColourPop Pretty Fresh Tinted Foundation Balm at 02:41 in a YouTube Shorts videoPretty Fresh Tinted Foundation Balm"This is one of the pickiest products I've ever used with what base you pair it with."$14.00@mandyleabeauty reviewing ColourPop Going Coconuts Palette at 13:56 in a YouTube Shorts videoGoing Coconuts Eyeshadow Palette"It is a repurchase palette for me that's been around forever from ColourPop."$14.00Cloud Whip Blurring Liquid Lipstick"Those are really, really pretty."$10.00Pretty Fresh Pressed Face Powder"To me, this is perfect on days where I want a flawless look."$14.00

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Brow Boss 24HR Lifting Brow Gel
4.9Variant: ClearBrow Boss 24HR Lifting Brow Gel
By Kristina StudioBy Kristina Studio66K subscribers
4.8Brow Boss 24HR Lifting Brow Gel
Andréa MatillanoAndréa Matillano362K subscribers
4.2No clip
juicyjasjuicyjas1.1M subscribers
4Brow Boss 24HR Lifting Brow Gel
  • “My first step of this routine is going to be my ColourPop Brow Boss Brow Gel”0:22–0:26
  • “This brow gel is only $9. Holds all of your brows in place for the entire day”0:23–0:31
SHELBY ANNSHELBY ANN14K subscribers
Weightless Liquid Blush
4.9Variant: Princess AveWeightless Liquid Blush
juicyjasjuicyjas1.1M subscribers
4.8Variant: Princess AveWeightless Liquid Blush
  • “What I find so special about this particular shade is that sort of highlight, that pearly effect almost has like a lavender cast to it, which I think is so unique and beautiful”6:35–6:41
  • “This pigmentation was with two dots”6:52–6:59
  • “If you are someone that loves a pretty, girly, pinky blush, I'm going to insist that you try Princess Avenue”6:30–6:35
  • “I think this will also look beautiful on dark skin”7:04–7:13
  • “I think that this is going to be one of your go-to blushes for summer time because it is just so fresh and youthful and again gives you a glow without being sparkly or gritty or having any sort of fallout”7:17–7:25
  • Source: Incredible new drugstore makeup that blew me away - Apr 30, 2026
Risa Does MakeupRisa Does Makeup478K subscribers
Fresh Kiss Glossy Lip Balm
4.9No clip
Andréa MatillanoAndréa Matillano362K subscribers
1.5Variant: Strawberry MilkFresh Kiss Glossy Lip Balm
Amanda ZAmanda Z128K subscribers
Super Shock Shadow
4.9Variant: SetSuper Shock Shadow
  • “I have this new like ColourPop trio of the Supershock shadows. I haven't broken into yet, so I figured now would be the perfect time”1:50–1:55
  • “This little trio comes with three of the Supershock shadows, which are some of my favorite shimmers in the drugstore”1:57–1:59
  • “You can see the texture of these shadows are almost like moldable”2:14–2:20
  • “Does this one have like a green undertone to you too or is it just me? I feel like it like looks green. It's pretty nonetheless”2:21–2:24
  • Source: Full face drugstore makeup tutorial - Jun 9, 2026
Easy MakeupEasy Makeup83K subscribers
4.8Variant: RitzSuper Shock Shadow
Amanda ZAmanda Z128K subscribers
4.2Super Shock Shadow
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Pretty Fresh Lock It In Setting Spray
4.9Pretty Fresh Lock It In Setting Spray
  • “I adore the Charlotte Tilbury airbrush setting spray. It's one of my favorites. I've used bottle after bottle of it. But this one has peptides and niacinamide in it”9:21–9:31
  • “The mist on it is a lovely that's going to dry down. It's going to give you hydration during the day, but it's going to set your makeup and make your makeup look perfected as well”9:47–9:52
  • “This is my standout completely 100% my standout for the year of setting sprays at the drugstore and I don't know where it's been all my life, but I really like it and I feel like it stands up to the Charlotte Tilbury as well”9:56–10:05
  • Source: Best drugstore makeup products of 2025 - Dec 30, 2025
MrsMelissaMMrsMelissaM170K subscribers
4.8No clip
juicyjasjuicyjas1.1M subscribers
4.5Pretty Fresh Lock It In Setting Spray
  • “I feel like this is Urban Decay All Nighter's little sister and a little bit more hydrating”16:40–16:46
  • “Urban Decay definitely keeps my makeup on longer. Okay, but this definitely extends the wear of my makeup”16:46–16:50
  • “I also really love that the mister on it is a little bit stronger. I cannot stand when setting sprays have a mister that's really fine because I feel like, is it even getting on my face?”16:54–17:01
  • Source: Ultimate drugstore makeup routine - Apr 7, 2025
Dose of JosephineDose of Josephine122K subscribers
That's Taupe Pressed Powder Palette
4.5That's Taupe Pressed Powder Palette
  • “The reason that this is a top palette for me is because of this shade right here and this shade right here. These are both beautiful light midtone mattes that you can use to do your crease blending”9:21–9:28
  • “The ColourPop eyeshadows, I just love their formula. They blend out so beautifully on older eyes where your eyelid moves around a lot more because your hood is a lot saggier than it used to be”9:33–9:40
  • “This is a really great palette. Very versatile. You can create a lot of looks from it”10:37–10:40
  • Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
HotandFlashyHotandFlashy1.2M subscribers
3.8That's Taupe Pressed Powder Palette
MandyLeaMandyLea93K subscribers
HydraPop Glossy Lip Stain
4Variant: Juice BoxHydraPop Glossy Lip Stain
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
HydraPop Glossy Lip Stain
Heather AustinHeather Austin30K subscribers
2.5HydraPop Glossy Lip Stain
  • “This has a wet, creamy, whipped texture that is more comparable to CoverGirl than E.L.F., but it's a little bit thicker and less watery, which I think makes it even comfier”17:17–17:21
  • “I'm not in love with the Doe Foot. I feel like it's just like too skinny and stiff”17:26–17:31
  • “When I just apply this without blotting it, it's very pigmented and has a moderately glossy finish”17:35–17:42
  • “After blotting, it transforms into having light to medium levels of pigment with a slight glow to the finish, which I think is pretty”17:42–17:45
  • “It's definitely not after it. I mean, it's just kind of that classic thinner, drier lip stain feel, but maybe with a tiny bit of tack”17:52–17:56
  • “This one doesn't last as long as CoverGirl, and I feel like it fades a little bit patchier than E.L.F”18:09–18:13
  • “I feel like these are kind of just a pass for me because they don't do anything special for me that my other favorite lip stains and tints do”18:21–18:27
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Abbey YungAbbey Yung827K subscribers
Brow Boss Pencil
4Variant: Soft BlackNo clip
juicyjasjuicyjas1.1M subscribers
Creme Gel Liner
Blush Stix
4.9Blush Stix
  • “This formula is so good”7:50–7:53
  • “It truly feels like something you would find at Sephora for like $30, but these are $10 each”
  • “They have beautiful colors to choose from”
  • “This formula, again, is the definition of effortless”
  • “It is so easy to apply, whether you're using it on top of foundation or you're using it on top of powder”7:54–7:59
  • “It gives you a luminous gorgeous glow”8:08–8:13
  • “They are intensely pigmented, so a little bit goes a long way”8:11–8:15
  • “They just look so good on the skin”8:13–8:17
  • Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.9Blush Stix
Andréa MatillanoAndréa Matillano362K subscribers
4.9Variant: Cool ItBlush Stix
Andréa MatillanoAndréa Matillano362K subscribers
4.6Variant: High DemandBlush Stix
Allie GlinesAllie Glines830K subscribers
Liquid Bronzer
4.5Variant: West BeachLiquid Bronzer
Andréa MatillanoAndréa Matillano362K subscribers
4.5Variant: West BeachLiquid Bronzer
  • “This is a creamier liquid bronzer. So, definitely a little bit thicker than CoverGirl”7:39–7:45
  • “It absolutely has more pigment”7:45–7:50
  • “This does give a slight glow to the skin, but again, not like a shimmery glow, not a greasy glow, just a very pretty natural glow”7:57–8:03
  • “It blends out so easily”
  • “It lasts really well on my skin”
  • “I just think the undertone is really nice”
  • “If you have a similar skin tone to me and you're looking for a bronzer that doesn't lean too too orangey, I think you'll really like West Beach”9:07–9:15
  • Source: New drugstore makeup releases for 2026 - May 11, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Deja Brew Pressed Powder Shadow Palette
BFF Volumizing Mascara
Stone Cold Fox Eyeshadow Palette
Nude Mood Pressed Powder Palette
Feelin' Toasty Shadow Palette
Instant Crush Lip & Cheek Balm
4.3Variant: Lucky YouInstant Crush Lip & Cheek Balm
Andréa MatillanoAndréa Matillano362K subscribers
So Juicy Plumping Lip Liner with Peptides
Lite Stix
Bare Necessities Eyeshadow Palette
Liquid Hi-Lite
4.9No clip
  • “The liquid highlighter, especially the two that they released with the Tangled collection, these are top of the top. Absolutely beautiful”
  • “This is probably the best collab item that ColourPop has released in years”
  • “Colors are beautiful. It is a like a gold pink iridescent highlighter that has more of a clear base”
  • “Pretty much a dupe, but in a liquid form. Love them. Love them. They're amazing”
  • Source: Best makeup releases of 2025 - Dec 11, 2025
Angelica NyqvistAngelica Nyqvist138K subscribers
Super Shock Blush
4.8Variant: Feeling's MutualSuper Shock Blush
  • “This blush from ColourPop, their Valentine's Day collection”0:06–0:13
  • “It is stunning”
  • “I use this is the shade feelings mutual”0:24–0:29
  • “It's like a blush lighter and it's also like a cream”0:29–0:34
  • “It's not even like a straight up powder”0:31–0:36
  • “I just like tapped it on my cheek”0:34–0:39
  • “Luminous and pretty, but also like the cutest blush”0:47–0:52
  • “I think this is going to be my blush for Valentine's Day”0:52–0:56
SHELBY ANNSHELBY ANN14K subscribers
Pressed Powder Bronzer Single
4.5Pressed Powder Bronzer Single
Skyler ReneeSkyler Renee78K subscribers
So Juicy Lip Gloss
So Juicy Plumping Glossy Lip Oil
4.5Variant: Trending NowSo Juicy Plumping Glossy Lip Oil
Andréa MatillanoAndréa Matillano362K subscribers
MENTIONSVariant: DateNo clip
  • “These actually stay in place extremely well for a lip oil because they have a little bit more of like a sticky glossy feel”
  • “They are longerlasting”
  • “They're very moisturizing”31:05–31:07
  • “They have a little bit of like a cooling minty feel on the lips”31:07–31:12
  • “They're very beautiful”
  • “For the most part, they're pretty sheer, but a few of them have a hint of color”
  • “I'm actually wearing this shade which is it's a date and I'm wearing it over the E.L.F. lipstick in no doubt”30:34–30:40
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
Andréa MatillanoAndréa Matillano362K subscribers
Liquid Highlighter
4.8Variant: Sugar DonutLiquid Highlighter
Heather AustinHeather Austin30K subscribers
Chrome Crème Gel Liner
3.5Variant: Actin' UpChrome Crème Gel Liner
  • “But I got this from ColourPop. This is the cream gel liner, but it's in the shade Acting Up and it's this really cool like multi-chrome purple”0:03–0:09
  • “Do you see that? It's so vibrant and reflective”0:29–0:37
  • “It is purple when it hits the light. Like you can definitely tell, but it's not like as bold as I wanted”1:01–1:08
SHELBY ANNSHELBY ANN14K subscribers
Jelly Much Eyeshadow Stick
4.5Variant: Kinda BusyJelly Much Eyeshadow Stick
By Kristina StudioBy Kristina Studio66K subscribers
The Little Mermaid Multichrome Highlighter
The Little Mermaid Mirror
Beware Ogre Eyeshadow Palette
Lippie Pencil
Hyper Shine Glossy Lipstick
Shadow Stix
So Juicy Plumping Gloss Balm
4.5No clip
Andréa MatillanoAndréa Matillano362K subscribers
Fresh Kiss Lip Mask
4.2Fresh Kiss Lip Mask
  • “The texture of these, they're thick, they're melty, they're creamy, they're balmy all at the same time”28:46–28:51
  • “I actually feel like they're pretty comparable. Laneige is maybe just a little bit thicker and creamier and has a bit of a glossier finish, but overall the experience is pretty similar”28:54–29:00
  • “These ones do have a little hint of whatever color the mask is, but they're very, very sheer”29:04–29:09
  • “In addition to these feeling really nice and smelling amazing, these last well on me and end up leaving my lips feeling very nourished”29:14–29:18
  • “These are a win for me and really surprised me”
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Abbey YungAbbey Yung827K subscribers
Blending Sponge
Fresh Kiss Exfoliating Lip Scrub
4Fresh Kiss Exfoliating Lip Scrub
Abbey YungAbbey Yung827K subscribers
Pretty Fresh Tinted Foundation Balm
1.5Variant: Light 6Pretty Fresh Tinted Foundation Balm
  • “This is one of the pickiest products I've ever used with what base you pair it with”2:34–2:41
  • “I find that if my moisturizer has not fully sunk in for like an hour plus that this foundation is going to peel”2:41–2:51
  • “It also sits on top of my skin”
  • “It's just kind of attaching itself to dry patches and whatnot that don't exist”3:40–3:48
  • “I should not have a product in my collection that doesn't work with any skin care or any base and is so so picky”3:52–3:58
  • “It makes it unusable”
  • “We just don't like this one”
  • “It's just not a good performance”4:05–4:11
  • Source: Worst makeup of 2025 - Jan 1, 2026
Morgan TurnerMorgan Turner370K subscribers
Going Coconuts Eyeshadow Palette
4.9Going Coconuts Eyeshadow Palette
MandyLeaMandyLea93K subscribers
Cloud Whip Blurring Liquid Lipstick
Pretty Fresh Pressed Face Powder
4.5No clip
Andréa MatillanoAndréa Matillano362K subscribers
Brand note

Affordable color cosmetics with pigmented, easy-to-use formulas.

ColourPop is a budget-friendly brand that delivers on pigment and wear, especially in its cheek and brow categories. The Brow Boss 24HR Lifting Brow Gel is a standout — it holds brows in place all day without a crunchy finish, and creators consistently call it a reliable, natural-looking option. The blush formulas (both liquid and stick) are intensely pigmented and blend easily, though they lean glowy and rich, so if you prefer a subtle flush, you might find them heavy.

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