Variant: Draw Me
- “I love”
- “They're hydrating, they last really long, they don't dry out my lips”3:08–3:11
- “They just don't tug or anything on the lips”3:11–3:14
- “10 out of 10”
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
Tower 28 Beauty
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Variant: Color Me Fine
- “Such a pretty kind of neutral brown shade”3:52–3:58
- “They're just gorgeous, creamy”3:59–4:02
- “They just don't tug or anything on the lips”4:01–4:06
- “10 out of 10”
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
Variant: Paint My Number
- “It's a very pretty shade, too”
- “It has like a nice neutrality to it”3:41–3:45
- “They're hydrating, they last really long, they don't dry out my lips”
- “10 out of 10”
- Source: Top 10 lip liners that last and don't dry out lips - May 8, 2026
Variant: Work of Art
- “It's just such a good like brown nude. Brownie pink nude”18:21–18:28
- “It's so creamy. It's the creamiest liner I own”18:36–18:40
- “It does have decent longevity”18:38–18:41
- “It's so affordable and it goes with all the lipsticks I love”18:49–18:56
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
Brand note
Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.
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