Tower 28 Beauty

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ShineOn Plumping Lip Jelly"These are beautiful. I only have one shade. I do want to pick up more, but this is so fun. It's just a beautiful wash of like a pinky purple."$20.00

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ShineOn Plumping Lip Jelly

4.5

“These are beautiful. I only have one shade. I do want to pick up more, but this is so fun. It's just a beautiful wash of like a pinky purple”27:13–27:17
“They do plump the lips. If you find other lip plumping products to be too intense, you might want to try this”27:21–27:26
“The price is right. It's very reasonably priced and they come in beautiful shades and I really do love this one”
Source: Best Makeup of 2026 So Far - Jul 18, 2026

Courtney B Luxe3.6K subscribers

4.2Variant: Pistachio

“I really enjoy this lightweight formula, especially this time of year”13:50–13:54
“This is a lip gloss lip oil hybrid. It has a high shine finish and zero stickiness”14:00–14:06
“It feels nourishing and conditioning, but like I said, it's not thick. It's really lightweight. It's very comfortable”14:08–14:13
“I just find this an enjoyable product to apply and to wear”14:17–14:21
Source: Best makeup products from 5 top brands - Jul 2, 2026

Stephanie Marie280K subscribers

4.2Variant: Act Natural

“This one has a nice like vanilla scent. It's not like overly chemically”46:58–47:04
“I noticed that after around 5 minutes, my lips feel very plump”47:13–47:18
“It does feel like just the blood gets going on my lips”47:16–47:23
“It's not a harsh product, but it's good to just kind of get that plumped up, volumized effect”47:33–47:37
“I think the shades are really, really pretty, too”47:37–47:42
“I think it's like a very good classic middle-of the road lip plumper. I really have no complaints about it”47:48–47:56
“I think if you are after a lip plumper, they're definitely one that I would recommend”47:58–48:01
“I like that it's not minty either”48:00–48:05
Source: New makeup launches review and recommendations - Jun 26, 2026

Amanda Z128K subscribers

“The original Tower 28 Jelly Lip Gloss feels much more like a true jelly than this one”36:00–36:04
Source: I Tried 20 New Viral Beauty Products... Don't Waste Your Money - Jul 26, 2026

Abbey Yung840K subscribers

2Variant: Only Choice

“This has that slick reflective look that I love”35:34–35:42
“I wouldn't describe this as a jelly. I feel like to me jellies are more airy and whipped, while this is something that is a smooth, slightly tacky gel that is in between thin and thick”35:48–35:53
“I was so distracted by this. I couldn't think about anything else while I had it on. I was just like, 'Oh my god, my lips are buzzing. This is so weird.'”36:33–36:38
“I do see a little difference in terms of how plump my lips are, but I honestly feel like most of that is just from the amazing shine that this has”
“My lips did start to feel tight and dry while I continued to wear this”37:06–37:13
“It is a product that I would say is really bizarre”
“It's not something I will be reaching for again”37:36–37:40
Source: I Tried 20 New Viral Beauty Products... Don't Waste Your Money - Jul 26, 2026

Abbey Yung840K subscribers

Brand note

Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.

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